The Future of Marketing: Causal AI Agents That Think Strategically Michelle Killebrew, founder and chief go-to-market (GTM) strategist at Pegasus Strategy Co., joins Scott Hebner, principal analyst at theCUBE Research, to explore the impending transformation of marketing driven by advanced artificial intelligence agents. In this insightful episode, Killebrew shares extensive experience and knowledge of AI-driven marketing strategies. With a background spanning companies such as IBM and NTT, Killebrew discusses how the introduction of causal AI is set to revolutionize the role of marketers. The conversation, hosted by Hebner of theCUBE Research, covers shifts marketers need to understand to thrive in this evolving landscape. One of the central themes of the episode is the transition from traditional marketing methods to a more strategic, AI-driven approach. According to Killebrew, the ability to simulate numerous scenarios and understand the consequences of various actions is a game changer for marketers. This advancement enables a more profound understanding of causality in marketing activities, allowing Chief Marketing Officers (CMOs) to make decisions based on reality, not just data. The discussion highlights how leveraging causal AI can lead to better insights, decision-making capabilities, and ultimately, more effective marketing strategies.