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25. Why AI Chooses Your Brand: Demystifying How AI Discovery and Buyer Journeys Work
November 3, 2025
AI discovery and AEO are reshaping how B2B buyers find and trust brands — here’s how to ensure yours shows up in AI search. As generative AI assistants like ChatGPT, Claude, Gemini, Grok, and Perplexity replace traditional search, brand visibility now depends on how large language models (LLMs) learn, rank, and recommend. In this episode of The Next Frontiers of AI, Scott Hebner , Principal Analyst for AI at theCUBE Research, sits down with Stas Levitan discovery really works — and how to ensure your brand is visible in the era of AI-mediated buyer journeys. ... Read more
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