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The Engineering Behind the Salesforce Data Cloud | The Road to Intelligent Data Apps
May 29, 2024
MK, the EVP for engineering at Salesforce, has developed a comprehensive application platform that aims to make data actionable and usable for all business users. The platform combines data integration and harmonization with the application stack to empower salespeople, service engineers, marketers, and analysts. It incorporates generative AI to personalize user experiences.

Salesforce uses the platform to analyze visitor data and personalize interactions, while InterBanco achieved a 35x ROI by analyzing web traffic data. Heathrow enhances service re... Read more
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