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Vijay Chittoor, Blueshift | CUBE Conversation
December 7, 2023
Vijay Chittoor, Co-founder and CEO of Blueshift, discusses the impact of AI on customer engagement. They talk about the problem of siloed engagement and the need for AI-driven decisioning. Data unification and real-time decisioning are key components of intelligent customer engagement. Personalization and generative AI for relevant content are also important. The challenges brands face in unifying data and leveraging AI are discussed, along with the need for trusted engagements with customers. Blueshift is launching a free deployment experience to help brands... Read more
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