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How Twilio and the PGA of America Are Reinventing Fan Engagement with Omnichannel Experiences
March 18, 2026
Chris Koehler of Twilio, chief marketing officer, joins Paul Nashawaty of theCUBE Research to discuss Twilio's partnership with the PGA of America and omnichannel strategies for fan engagement at marquee events such as the PGA Championship.
Koehler explains Twilio's platform capabilities including developer enablement, customer data integration and omnichannel orchestration, and compares the PGA of America use case with similar partnerships at AEG and Chelsea FC. They highlight the shift from one-off event promotions to lifelong fan relationships ena...Read more