This session at NAB 2026 examines Elemental Inference and live video workflows for media and entertainment. Kiran Patel of AWS, senior product manager, presents how the solution leverages artificial intelligence to enable live verticalization and real-time key-moment clipping for social and mobile-first distribution. Patel explains technical approaches and customer value, and they describe use cases across sports, news and podcasting.
Patel details object and saliency detection, automated key-moment identification and the generation of metadata and concurrent horizontal and vertical streams that enable near real-time clipping for social platforms. They highlight AI-powered features and integration with Elemental MediaLive, mobile-first distribution and editorial workflows that preserve human oversight. Rob Strechay of theCUBE Research moderates the conversation and Strechay highlights the business impact for broadcasters and media brands in converting live moments into rapid shareable content.
Key takeaways include faster multi-platform distribution, reduced clip production time and increased audience engagement via mobile-first experiences. These capabilities support modern live production and content operations while improving time to audience and monetization opportunities.
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This session at NAB 2026 examines Elemental Inference and live video workflows for media and entertainment. Kiran Patel of AWS, senior product manager, presents how the solution leverages artificial intelligence to enable live verticalization and real-time key-moment clipping for social and mobile-first distribution. Patel explains technical approaches and customer value, and they describe use cases across sports, news and podcasting.
Patel details object and saliency detection, automated key-moment identification and the generation of metadata and c...Read more
