Saskia van Gendt, chief sustainability officer at Blue Yonder, joins Shelly Kramer from theCUBE for an enlightening discussion on leveraging sustainable supply chains as a competitive advantage. Van Gendt, with her vast expertise, delves into the pressing environmental impacts of global supply chains and highlights the intertwined relationship between sustainability and supply chain resilience. The discussion further explores how embracing sustainable practices can drive efficiency, reduce costs, and enhance brand perceptions. Key insights from the conversation include the importance of integrating sustainability into the core of business operations, aligned with regulatory demands and consumer expectations, according to van Gendt. She discusses how visibility and data in supply chains can influence decision-making, leading to reduced waste and emissions. Notably, she shares that companies using Blue Yonder's solutions have significantly decreased transportation emissions, emphasizing the role of technology in fostering sustainable practices. #BlueYonder #Sustainability #SupplyChain #AI 00:00 - Intro 00:06 - Sustainability in Supply Chains: An Introduction and Rationale 03:30 - Strategic Advancements in Sustainable Market Dynamics 08:47 - Consumer Behavior and Sustainable Choices 11:13 - Addressing Overproduction and Waste 15:03 - Advancing Sustainable Supply Chains: Technology, Challenges, and Strategic Insights