Ricardo Perez-Selsky of FOX Sports, senior director of digital production operations, joins Rob Strechay of theCUBE Research at NAB 2026 to discuss how FOX Sports Digital leverages AWS media services and Elemental Inference to transform live sports production workflows. The session examines the role of artificial intelligence in media workflows and traces the team’s progression from initial Elemental Link deployments to automated horizontal-to-vertical reformatting, social-first distribution and integration with MediaLive, MediaConnect and related AWS tools.
Perez-Selsky explains that Elemental Inference delivers low-latency, camera-like framing for 16:9-to-9:16 conversion, enabling producers to focus on creative storytelling. They describe ROAI as return on AI that drives creativity and operational efficiency. Strechay and the analysts highlight scalability across FOX properties and emphasize real-time audience understanding as essential for targeted social distribution and optimized live production.
This discussion provides practical insights on vertical video workflows, live sports production, social-first distribution and the operational impact of AI-driven media tools.
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Ricardo Perez-Selsky, Fox Corporation | NAB 2026 M&E Meets AI
April 30, 2026
Ricardo Perez-Selsky
Sr Dir Digital Production OperationsFox Sports
Rob Strechay
Dir./Principal Analyst & HosttheCUBE Research
HOST
Ricardo Perez-Selsky of FOX Sports, senior director of digital production operations, joins Rob Strechay of theCUBE Research at NAB 2026 to discuss how FOX Sports Digital leverages AWS media services and Elemental Inference to transform live sports production workflows. The session examines the role of artificial intelligence in media workflows and traces the team’s progression from initial Elemental Link deployments to automated horizontal-to-vertical reformatting, social-first distribution and integration with MediaLive, MediaConnect and related AWS tools. ...Read more
