This conversation examines artificial intelligence and its impact on media and entertainment at NAB 2026. Stephanie Lone of AWS joins Rob Strechay of theCUBE Research to explore the AWS Elemental product suite, the new Elemental Inference service and how agentic AI and cloud-native workflows enable live streaming, vertical video formats and creator-focused production pipelines for broadcasters and studios. Lone emphasizes practical deployment patterns and considerations for inference and they detail how cloud-native architectures support real-time VFX and creator workflows. Strechay frames these developments within market trends and partnership activity. Lone reports that Gen Z now consumes 88% of video vertically, driving broadcasters to deliver simultaneous 16:9 and 9:16 live outputs. They emphasize that inference represents the operational phase where AI delivers measurable value. Strechay cites the Fox partnership as evidence of AWS' role as a preferred AI cloud provider. Lone also outlines collaborations such as Innovative Dreams with Luma AI and the Wonder Project that advance real-time VFX and hybrid filmmaking for creators and studios.
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Stephanie Lone, AWS | NAB 2026 M&E Meets AI
April 30, 2026
Stephanie Lone
Global Leader for Solutions Architecture Media, Entertainment, Gaming and Sports AWS
Rob Strechay
Dir./Principal Analyst & Host theCUBE Research
HOST
This conversation examines artificial intelligence and its impact on media and entertainment at NAB 2026. Stephanie Lone of AWS joins Rob Strechay of theCUBE Research to explore the AWS Elemental product suite, the new Elemental Inference service and how agentic AI and cloud-native workflows enable live streaming, vertical video formats and creator-focused production pipelines for broadcasters and studios. Lone emphasizes practical deployment patterns and considerations for inference and they detail how cloud-native architectures support real-time VFX and cre... Read more
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