Based on recent Forrester study, 78% of respondents, including ISVs and end customers, disclosed that the lack of a well-defined governance model was putting their companies at risk, according to Whit Crump (pictured), director of Americas business development, worldwide channels and customer programs, AWS Marketplace, at Amazon Web Services Inc.The AWS Marketplace seeks to reduce enterprises’ risk profile and accelerate FinOps through cost optimization and a modern procurement practice.“What we’re really talking about is helping customers adopt FinOps practices,” Crump said