Anwar Jibawi, actor influencer and independent creator, brings extensive experience in comedy and digital content to a conversation on influencer strategy, short-form content and the evolving creator economy. Jibawi emphasizes adapting content to platform-specific behavior, favoring organic brand integrations and long-term partnerships and leveraging collaborations to expand reach; they stress the importance of strong hooks and audience retention in the first seconds to satisfy algorithms powered by artificial intelligence.
Hosted by Gemma Allen of theCUBE and John Furrier of theCUBE in theCUBE Studio at the New York Stock Exchange, theCUBE Research provides perspective on platform dynamics, creator collaborations and sustainable content business models across TikTok YouTube and emerging formats. As AI evolves, platform evaluation metrics increasingly prioritize early engagement signals, prompting creators and brands to experiment with format timing distribution and measurement approaches.
This discussion offers practical guidance for brand managers content creators and platform leaders on influencer strategy short-form video and audience retention, with insights on brand partnerships performance measurement and cross-platform growth. Subscribe to theCUBE channel for further analysis on content creation platform dynamics and creator economy trends.
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Anwar Jibawi
Anwar Jibawi, actor influencer and independent creator, brings extensive experience in comedy and digital content to a conversation on influencer strategy, short-form content and the evolving creator economy. Jibawi emphasizes adapting content to platform-specific behavior, favoring organic brand integrations and long-term partnerships and leveraging collaborations to expand reach; they stress the importance of strong hooks and audience retention in the first seconds to satisfy algorithms powered by artificial intelligence.
Hosted by Gemma Allen of theCUBE and John Furrier of theCUBE in theCUBE Studio at the New York Stock Exchange, theCUBE Research provides perspective on platform dynamics, creator collaborations and sustainable content business models across TikTok YouTube and emerging formats. As AI evolves, platform evaluation metrics increasingly prioritize early engagement signals, prompting creators and brands to experiment with format timing distribution and measurement approaches.
This discussion offers practical guidance for brand managers content creators and platform leaders on influencer strategy short-form video and audience retention, with insights on brand partnerships performance measurement and cross-platform growth. Subscribe to theCUBE channel for further analysis on content creation platform dynamics and creator economy trends.
play_circle_outlineMiddle Eastern family expectations and initial skepticism about influencer career
replyShare Clip
play_circle_outlineEarly career origins on Vine and pioneering social media influencer wave
replyShare Clip
play_circle_outlineScaling Production from Six-Second Clips to Long-Form: Building Trusted Teams, Authentic Brand Partnerships, and Lucrative Monetization
replyShare Clip
play_circle_outlineAdapting to platform algorithms and hooking audience in first seconds
>> Palo Alto Studio, connecting Silicon Valley and Wall Street. I'm John Furrier here with Dave Vellante, my co-host.
Gemma Allen
>> Welcome back to theCUBE Studio here at the New York Stock Exchange. I'm Gemma Allen with NYSE Wired: Mixture of Experts. Today we are talking to a very special kind of expert. In studio with us, we have Anwar Jibawi, actor, comedian, influencer.
Anwar Jibawi
>> All of that.
Gemma Allen
>> All of those things.
Anwar Jibawi
>> All of the above. I do it all. Thank you for having me.
Gemma Allen
>> Welcome to the show.
Anwar Jibawi
>> Thank you.
Gemma Allen
>> Anwar, you have a pretty impressive social media following. At what point did your family stop asking you when you were going to get a real job?
Anwar Jibawi
>> Honestly, I was... It's so hilarious because I'm from a Middle Eastern household, so it's either you're a doctor or engineer, nothing else. So I was in the first wave of social media content creators. This was back in 2013 when being an influencer was not even a thing. I was doing dumb, silly videos online, and they were going viral. So I was kind of hiding them from my parents.
Gemma Allen
>> Did they involve your parents?
Anwar Jibawi
>> Not yet. Not yet. Throughout the years, it was more so like, "Why are you doing this? You're making the family..." I pretty much got disowned at the time until the check came in, the first check. Once it started becoming lucrative and they saw the vision, it became amazing, because now I put my mom in every video. Every family member's asking, "When is your next video?" So it's turned into such an amazing thing.
Gemma Allen
>> I mean, it's a very impressive business, but before we go there, tell me about the little boy that made those videos. What sorts of a child were you? What brought you to this world?
Anwar Jibawi
>> Yeah, to be honest with you, growing up, I was always trying to make people laugh. I love to make people laugh. So whether it was in school or family parties, that was always my go-to. It was never well crafted jokes or anything. It was just me doing the most silly and outlandish stuff. So it was always second nature. In school, I never took school serious. It was just, I treated it like a performance. It was like my stage at the time, growing up. It was until right after high school, I was like, "You know what? I have to stop fooling around. I have to make my family proud." Went to college for three years. I did not love it. It's not for everyone, especially for me. So I got introduced to an app called Vine. Remember the app Vine?
Gemma Allen
>> Oh, I do.
Anwar Jibawi
>> So a friend of mine told me to download it. It wasn't even to start making videos for exposure or using it as a business. It was just solely just to share it with our friend group. I would post these videos, and then one time one of these videos just went viral. And then the next day, the next video went viral. The next day, the next video went viral. So I was like, "Whoa, there's something here." And then slowly started branching off onto other platforms, and then Vine eventually kind of died out.
Gemma Allen
>> It was like the Titanic of social media really, wasn't it?
Anwar Jibawi
>> Exactly. Yeah. I'm telling you, it was like the very first wave of all the influencers you see today. So it was really hard getting brands to work with you, people taking you serious because it's like you're not an actor, you're not a real celebrity, right? Now you see it everywhere. You ask every kid. It's like, they want to be a YouTuber. They want to be a TikToker. So it's such an honor to be a part of that first wave and see what it has evolved into.
Gemma Allen
>> Well, let's talk about how the business of this changed in a pretty rapid space of time. You're right, 2013 influencers, social media, people didn't really wrap their heads around that. I think we're kind of still, I think, at a generational divide where some folks still don't fully wrap their heads around this. But the reality is, short-term content, audience engagement, the attention economy is huge, right?
Anwar Jibawi
>> It's massive.
Gemma Allen
>> It is the marketing paradigm of the future, and everyone's leaning into it. Talk about the evolution of those relationships, building a business. What makes you decide what brands, for example, you want to work with?
Anwar Jibawi
>> Absolutely.
Gemma Allen
>> Talk us through the journey a bit.
Anwar Jibawi
>> My content, the content that I post on a daily basis, it started off, like I said, on Vine, and then it slowly evolved into... It went from six-second videos to six-minute videos. So I had to hire a camera crew, an editor that I trusted. So it took so long to hire the right people. My producer Cliff is here. We've become such a tight family, and the team is what really helped everything. On a business standpoint, I love working with brands that invest in a long-term relationship rather than like a one-and-done. So I've always been a person to really hone in that relationship with brands.
Gemma Allen
>> I mean, you've partnered with some pretty big names, right? I was looking earlier, the pope might be next at this point. It'd be a great one. That'd be a great collaboration.
Anwar Jibawi
>> That'd be amazing.
Gemma Allen
>> But talk a little bit about, I guess, the business side of this from the perspective of growth and what sorts of verticals you do and don't lean into. I mean, we see a lot of crossover now with tech, sport, comedy. A lot of folks are kind of branching into all sorts of spaces. Do you try and stay in a lane? Or how do you think about it?
Anwar Jibawi
>> It's got to make sense, right? Back then, when you think of commercials, there was like very in your face. People want organic integration of a brand or product. So the way I do it is I like to partner with brands that I actually use on a day-to-day basis, so that way... The more organic something feels, the more the audience trusts it and the better feedback you get. So with me, it's always been promoting things that I actually love.
Gemma Allen
>> Right. Okay. The relationships with these platforms, I mean, those are changing, I imagine too, pretty significantly, YouTube, TikTok, all of these controllers of the algorithm per se. I mean, you've been with some of these folks a long time. How are things shifting on the business end in that relationship? Is this something that's kind of constantly evolving from a commercial perspective? Or how does it play out?
Anwar Jibawi
>> Absolutely. Absolutely. The thing with that is you have to evolve with... The attention span now, it's like, everyone's just scrolling, scrolling, scrolling, scrolling. Unfortunately, and fortunately for me, you have to learn how to feed the algorithm and have a hook in the first couple of seconds. Make sure that you're telling your jokes, your stories, and then the brand kind of comes second. So you get that attention, or the retention rate stays high. So it's just all about adapting, and that's why you see... I've seen so many creators who are very, very talented. They just never really adapted with the way the world has been changing.
Gemma Allen
>> On the creator-to-creator economy too, that's another large part of this story, folks, creators partner with creators for collaborations to kind of grow audience. That was seen as, I guess, again, maybe a couple of years ago, like the kind of quick win, the kind of fast way to land and expand the brand. Is that still happening?
Anwar Jibawi
>> Absolutely. Look, I came from a world where when I was doing Vines, I moved to Hollywood. I lived literally in an apartment where it was all the biggest names you know now. Next door to me was Justin Bieber, Logan Paul, Jake Paul. Every big influencer you can imagine, anytime I'd walk out of my apartment, I'd be like, "Oh, this guy wants to collaborate." So it was inevitable. For me, especially, I really, really relied heavily on collaborations because my style of content is like having a large cast. But even with everyone, imagine someone with five million followers and someone else, you're just sharing audiences.
Gemma Allen
>> Is that where it's quite competitive or is it quite collegial?
Anwar Jibawi
>> It's collegial. I mean, honestly, if you treat it like competition, you'll never succeed. It's always... Never stop learning. I always call my friends and ask them for advice. They call me for advice. You got to remember, this is social media, right? We came from nothing, right? We literally downloaded an app filming these things on our phone, so we can never have an ego when it comes to this, especially with collaborations.
Gemma Allen
>> So we work with a lot of tech companies. We interview tech leaders, folks every day. I think tech, that audience engagement strategy is also changing. It's also moving to short-form content.
Anwar Jibawi
>> Absolutely.
Gemma Allen
>> Something that was extremely long form, like demos, hour-long demos. The audience is quite divided too, but it does seem as though there is certainly somewhat of a catch-up trying to happen in that market to understand how we keep audience engaged in a new format.
Anwar Jibawi
>> Of course.
Gemma Allen
>> What do you see and what kind of advice do you have, I guess, to tech leaders?
Anwar Jibawi
>> I say, use every platform. For YouTube, there's long form, but they're also doing short form, right? For TikTok, it's like you got to cater to a younger generation. I sometimes do the same idea in different ways. I post one on TikTok, one on YouTube. So kind of adapt with the platform and just know your audience, know what they want, and that's honestly the best thing for the-
Gemma Allen
>> What are your thoughts on making your personality such a large part of your brand? I feel like this has gotten a lot of criticism for some and reward for others. How do you think about that? Even how do you think about balancing your family life versus your public persona?
Anwar Jibawi
>> Honestly, I've been doing this for 13, going on 14 years. In the beginning, it was very difficult. So many canceled weddings, trips, but now thank God I have such an amazing team. So we really map everything out. My calendar's just really filled, but when I turn it off, I turn it off. And when I turn it on, I really turn it on. So now there could be a week where I shoot 10 videos, where a couple of years ago I was just shooting one video, editing that video. So now we're kind of like, the ideation, we give it its own time. The editing, we give it its own time, so that way I can have two weeks off. But I never really like days off either way, but I'm always on. But if I ever do want to go on a trip, I have a team that can really help me with that.
Gemma Allen
>> Like writer's block, does that happen to you? Where does the ideation come from most naturally?
Anwar Jibawi
>> I mean, I'm going to be honest with you, I never really understood writer's block. I do understand frustration with a video not performing well and you try to figure that out. But when it's something you love so much, it's like a writer's block doesn't exist for me. I could be at a party and just writing notes down. Sometimes I pull up ideas from 2014, and I shoot them today because there's such amazing technology now where I could execute that. So for me, I never really understood it.
Gemma Allen
>> So you mentioned that there's a whole generation of young kids that want to become TikTokers, YouTubers. I have a little girl who sometimes says that. She'll say things like, "Follow and subscribe." And I'm like, "What?" But what are your thoughts? How do you feel about that? Do you say this is a good business opportunity? Or what do you say to some of the skepticism around it?
Anwar Jibawi
>> I say it's amazing. It's really, really amazing because... Social media has always had that stigma of like, "We're going to do the craziest things," but you see businesses, right? I have a cousin who owns a car dealership, and he's doing so well now because he kind of integrated some comedy and he has a character, this really funny guy who kind of posts on a daily. So his business is booming because of social media. So it doesn't have to just be the generic social media person that you think of where it's like, "Let's go get a coffee," or whatever. You could always integrate it into other things you love. You see doctors making social media content and educating people, which is such a beautiful thing to see. So I think social media is such an important part of our world now. It's a TV in our pocket so people are always pulling it out. Like I said, it's inevitable. Yeah, I mean, you should help her out whatever she wants.
Gemma Allen
>> I know about that. So last question, what's ahead? What's the big goal from here? How do you think about the next five years of your own professional journey?
Anwar Jibawi
>> In the last 10 years, I've always been thinking, what's next? I have to get into filmmaking, movies, which I will. Later on this year, I'm going to be directing a feature film for the first time, which is going to be such a huge accomplishment.
Gemma Allen
>> Oh, wow.
Anwar Jibawi
>> But with social media, I'm so happy with the outcome, especially because I'm using every platform. Back then, like I was saying, it was just always like, "What do I do? I need to evolve." But now it's like, this is where everyone wants to be. You see huge celebrities trying to collaborate with influencers and get their social media up. A lot of the things that I do on YouTube, for example, before I put an idea together, I always think, can this idea last for the next 10 years? So I'm kind of setting myself up with an awesome catalog that people can watch these videos for years to come. It's not just like, "You're going to watch this video today and never again." Kind of like how we watch Friends or The Office or our favorite shows, that's something I'm trying to build.
Gemma Allen
>> Extras. Extras, this show I watch again and again.
Anwar Jibawi
>> Yeah, yeah, exactly.
Gemma Allen
>> I love the music break. Well, listen, Anwar, fantastic to have you. Lots of very interesting perspective there. Thanks so much for joining us on theCUBE and NYSE Wired.
Anwar Jibawi
>> Absolutely. Thank you. Thank you so much.
Gemma Allen
>> I'm Gemma Allen here at theCUBE Studio at the NYSE. This is NYSE Wired: Mixture of Experts. Thanks for watching.
>> Palo Alto Studio, connecting Silicon Valley and Wall Street. I'm John Furrier here with Dave Vellante, my co-host.
Gemma Allen
>> Welcome back to theCUBE Studio here at the New York Stock Exchange. I'm Gemma Allen with NYSE Wired: Mixture of Experts. Today we are talking to a very special kind of expert. In studio with us, we have Anwar Jibawi, actor, comedian, influencer.
Anwar Jibawi
>> All of that.
Gemma Allen
>> All of those things.
Anwar Jibawi
>> All of the above. I do it all. Thank you for having me.
Gemma Allen
>> Welcome to the show.
Anwar Jibawi
>> Thank you.
Gemma Allen
>> Anwar, you have a pretty impressive social media following. At what point did your family stop asking you when you were going to get a real job?
Anwar Jibawi
>> Honestly, I was... It's so hilarious because I'm from a Middle Eastern household, so it's either you're a doctor or engineer, nothing else. So I was in the first wave of social media content creators. This was back in 2013 when being an influencer was not even a thing. I was doing dumb, silly videos online, and they were going viral. So I was kind of hiding them from my parents.
Gemma Allen
>> Did they involve your parents?
Anwar Jibawi
>> Not yet. Not yet. Throughout the years, it was more so like, "Why are you doing this? You're making the family..." I pretty much got disowned at the time until the check came in, the first check. Once it started becoming lucrative and they saw the vision, it became amazing, because now I put my mom in every video. Every family member's asking, "When is your next video?" So it's turned into such an amazing thing.
Gemma Allen
>> I mean, it's a very impressive business, but before we go there, tell me about the little boy that made those videos. What sorts of a child were you? What brought you to this world?
Anwar Jibawi
>> Yeah, to be honest with you, growing up, I was always trying to make people laugh. I love to make people laugh. So whether it was in school or family parties, that was always my go-to. It was never well crafted jokes or anything. It was just me doing the most silly and outlandish stuff. So it was always second nature. In school, I never took school serious. It was just, I treated it like a performance. It was like my stage at the time, growing up. It was until right after high school, I was like, "You know what? I have to stop fooling around. I have to make my family proud." Went to college for three years. I did not love it. It's not for everyone, especially for me. So I got introduced to an app called Vine. Remember the app Vine?
Gemma Allen
>> Oh, I do.
Anwar Jibawi
>> So a friend of mine told me to download it. It wasn't even to start making videos for exposure or using it as a business. It was just solely just to share it with our friend group. I would post these videos, and then one time one of these videos just went viral. And then the next day, the next video went viral. The next day, the next video went viral. So I was like, "Whoa, there's something here." And then slowly started branching off onto other platforms, and then Vine eventually kind of died out.
Gemma Allen
>> It was like the Titanic of social media really, wasn't it?
Anwar Jibawi
>> Exactly. Yeah. I'm telling you, it was like the very first wave of all the influencers you see today. So it was really hard getting brands to work with you, people taking you serious because it's like you're not an actor, you're not a real celebrity, right? Now you see it everywhere. You ask every kid. It's like, they want to be a YouTuber. They want to be a TikToker. So it's such an honor to be a part of that first wave and see what it has evolved into.
Gemma Allen
>> Well, let's talk about how the business of this changed in a pretty rapid space of time. You're right, 2013 influencers, social media, people didn't really wrap their heads around that. I think we're kind of still, I think, at a generational divide where some folks still don't fully wrap their heads around this. But the reality is, short-term content, audience engagement, the attention economy is huge, right?
Anwar Jibawi
>> It's massive.
Gemma Allen
>> It is the marketing paradigm of the future, and everyone's leaning into it. Talk about the evolution of those relationships, building a business. What makes you decide what brands, for example, you want to work with?
Anwar Jibawi
>> Absolutely.
Gemma Allen
>> Talk us through the journey a bit.
Anwar Jibawi
>> My content, the content that I post on a daily basis, it started off, like I said, on Vine, and then it slowly evolved into... It went from six-second videos to six-minute videos. So I had to hire a camera crew, an editor that I trusted. So it took so long to hire the right people. My producer Cliff is here. We've become such a tight family, and the team is what really helped everything. On a business standpoint, I love working with brands that invest in a long-term relationship rather than like a one-and-done. So I've always been a person to really hone in that relationship with brands.
Gemma Allen
>> I mean, you've partnered with some pretty big names, right? I was looking earlier, the pope might be next at this point. It'd be a great one. That'd be a great collaboration.
Anwar Jibawi
>> That'd be amazing.
Gemma Allen
>> But talk a little bit about, I guess, the business side of this from the perspective of growth and what sorts of verticals you do and don't lean into. I mean, we see a lot of crossover now with tech, sport, comedy. A lot of folks are kind of branching into all sorts of spaces. Do you try and stay in a lane? Or how do you think about it?
Anwar Jibawi
>> It's got to make sense, right? Back then, when you think of commercials, there was like very in your face. People want organic integration of a brand or product. So the way I do it is I like to partner with brands that I actually use on a day-to-day basis, so that way... The more organic something feels, the more the audience trusts it and the better feedback you get. So with me, it's always been promoting things that I actually love.
Gemma Allen
>> Right. Okay. The relationships with these platforms, I mean, those are changing, I imagine too, pretty significantly, YouTube, TikTok, all of these controllers of the algorithm per se. I mean, you've been with some of these folks a long time. How are things shifting on the business end in that relationship? Is this something that's kind of constantly evolving from a commercial perspective? Or how does it play out?
Anwar Jibawi
>> Absolutely. Absolutely. The thing with that is you have to evolve with... The attention span now, it's like, everyone's just scrolling, scrolling, scrolling, scrolling. Unfortunately, and fortunately for me, you have to learn how to feed the algorithm and have a hook in the first couple of seconds. Make sure that you're telling your jokes, your stories, and then the brand kind of comes second. So you get that attention, or the retention rate stays high. So it's just all about adapting, and that's why you see... I've seen so many creators who are very, very talented. They just never really adapted with the way the world has been changing.
Gemma Allen
>> On the creator-to-creator economy too, that's another large part of this story, folks, creators partner with creators for collaborations to kind of grow audience. That was seen as, I guess, again, maybe a couple of years ago, like the kind of quick win, the kind of fast way to land and expand the brand. Is that still happening?
Anwar Jibawi
>> Absolutely. Look, I came from a world where when I was doing Vines, I moved to Hollywood. I lived literally in an apartment where it was all the biggest names you know now. Next door to me was Justin Bieber, Logan Paul, Jake Paul. Every big influencer you can imagine, anytime I'd walk out of my apartment, I'd be like, "Oh, this guy wants to collaborate." So it was inevitable. For me, especially, I really, really relied heavily on collaborations because my style of content is like having a large cast. But even with everyone, imagine someone with five million followers and someone else, you're just sharing audiences.
Gemma Allen
>> Is that where it's quite competitive or is it quite collegial?
Anwar Jibawi
>> It's collegial. I mean, honestly, if you treat it like competition, you'll never succeed. It's always... Never stop learning. I always call my friends and ask them for advice. They call me for advice. You got to remember, this is social media, right? We came from nothing, right? We literally downloaded an app filming these things on our phone, so we can never have an ego when it comes to this, especially with collaborations.
Gemma Allen
>> So we work with a lot of tech companies. We interview tech leaders, folks every day. I think tech, that audience engagement strategy is also changing. It's also moving to short-form content.
Anwar Jibawi
>> Absolutely.
Gemma Allen
>> Something that was extremely long form, like demos, hour-long demos. The audience is quite divided too, but it does seem as though there is certainly somewhat of a catch-up trying to happen in that market to understand how we keep audience engaged in a new format.
Anwar Jibawi
>> Of course.
Gemma Allen
>> What do you see and what kind of advice do you have, I guess, to tech leaders?
Anwar Jibawi
>> I say, use every platform. For YouTube, there's long form, but they're also doing short form, right? For TikTok, it's like you got to cater to a younger generation. I sometimes do the same idea in different ways. I post one on TikTok, one on YouTube. So kind of adapt with the platform and just know your audience, know what they want, and that's honestly the best thing for the-
Gemma Allen
>> What are your thoughts on making your personality such a large part of your brand? I feel like this has gotten a lot of criticism for some and reward for others. How do you think about that? Even how do you think about balancing your family life versus your public persona?
Anwar Jibawi
>> Honestly, I've been doing this for 13, going on 14 years. In the beginning, it was very difficult. So many canceled weddings, trips, but now thank God I have such an amazing team. So we really map everything out. My calendar's just really filled, but when I turn it off, I turn it off. And when I turn it on, I really turn it on. So now there could be a week where I shoot 10 videos, where a couple of years ago I was just shooting one video, editing that video. So now we're kind of like, the ideation, we give it its own time. The editing, we give it its own time, so that way I can have two weeks off. But I never really like days off either way, but I'm always on. But if I ever do want to go on a trip, I have a team that can really help me with that.
Gemma Allen
>> Like writer's block, does that happen to you? Where does the ideation come from most naturally?
Anwar Jibawi
>> I mean, I'm going to be honest with you, I never really understood writer's block. I do understand frustration with a video not performing well and you try to figure that out. But when it's something you love so much, it's like a writer's block doesn't exist for me. I could be at a party and just writing notes down. Sometimes I pull up ideas from 2014, and I shoot them today because there's such amazing technology now where I could execute that. So for me, I never really understood it.
Gemma Allen
>> So you mentioned that there's a whole generation of young kids that want to become TikTokers, YouTubers. I have a little girl who sometimes says that. She'll say things like, "Follow and subscribe." And I'm like, "What?" But what are your thoughts? How do you feel about that? Do you say this is a good business opportunity? Or what do you say to some of the skepticism around it?
Anwar Jibawi
>> I say it's amazing. It's really, really amazing because... Social media has always had that stigma of like, "We're going to do the craziest things," but you see businesses, right? I have a cousin who owns a car dealership, and he's doing so well now because he kind of integrated some comedy and he has a character, this really funny guy who kind of posts on a daily. So his business is booming because of social media. So it doesn't have to just be the generic social media person that you think of where it's like, "Let's go get a coffee," or whatever. You could always integrate it into other things you love. You see doctors making social media content and educating people, which is such a beautiful thing to see. So I think social media is such an important part of our world now. It's a TV in our pocket so people are always pulling it out. Like I said, it's inevitable. Yeah, I mean, you should help her out whatever she wants.
Gemma Allen
>> I know about that. So last question, what's ahead? What's the big goal from here? How do you think about the next five years of your own professional journey?
Anwar Jibawi
>> In the last 10 years, I've always been thinking, what's next? I have to get into filmmaking, movies, which I will. Later on this year, I'm going to be directing a feature film for the first time, which is going to be such a huge accomplishment.
Gemma Allen
>> Oh, wow.
Anwar Jibawi
>> But with social media, I'm so happy with the outcome, especially because I'm using every platform. Back then, like I was saying, it was just always like, "What do I do? I need to evolve." But now it's like, this is where everyone wants to be. You see huge celebrities trying to collaborate with influencers and get their social media up. A lot of the things that I do on YouTube, for example, before I put an idea together, I always think, can this idea last for the next 10 years? So I'm kind of setting myself up with an awesome catalog that people can watch these videos for years to come. It's not just like, "You're going to watch this video today and never again." Kind of like how we watch Friends or The Office or our favorite shows, that's something I'm trying to build.
Gemma Allen
>> Extras. Extras, this show I watch again and again.
Anwar Jibawi
>> Yeah, yeah, exactly.
Gemma Allen
>> I love the music break. Well, listen, Anwar, fantastic to have you. Lots of very interesting perspective there. Thanks so much for joining us on theCUBE and NYSE Wired.
Anwar Jibawi
>> Absolutely. Thank you. Thank you so much.
Gemma Allen
>> I'm Gemma Allen here at theCUBE Studio at the NYSE. This is NYSE Wired: Mixture of Experts. Thanks for watching.
John Furrier
Gemma Allen