Media Week NYC theCUBE + NYSE Wired | Noam Schwartz, ActiveFence

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Noam Schwartz

CEO & Co-Founder

Alice

play_circle_outline ActiveFence: Empowering Platforms with AI Content Moderation for a Safer Online Experience

play_circle_outline Navigating Challenges of Content Moderation in the Age of Generative AI and Misinformation

play_circle_outline Collaboration with Cohere to create safe AI models for customers

play_circle_outline AI in trust, safety, security, and privacy for enterprise solutions.

play_circle_outline Vibrant tech scene in New York and global hiring opportunities at ActiveFence.

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Noam Schwartz, ActiveFence

Noam Schwartz

CEO & Co-Founder Alice

The founder and CEO of ActiveFence is Noam Schwartz. The company, established in 2018, focuses on internet safety, helping social networks, gaming platforms, and others manage user-generated content. Using AI, ActiveFence filters content to block harmful material like child pornography and hate speech while promoting positive content. They collaborate with companies like Cohere to ensure AI tools are used securely through red teaming exercises. ActiveFence plays a key role in providing trust, safety, and privacy for AI models and sees growth potential in the ... Read more

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What is ActiveFence and how has it evolved since its founding in 2018? add

What are the challenges and complexities surrounding distinguishing real from fake content and determining appropriateness based on context, particularly in the context of generative AI technology? add

What is prompt hacking and how does generative AI impact content creation for enterprises? add

What market does the company in the conversation believe they have disrupted? add

What is the current state of the tech scene in New York and could you provide some information about ActiveFence? add

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Noam Schwartz, ActiveFence

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>> Welcome back everyone to theCUBE's coverage. This is day three of Media Week here in New York City. This is theCUBE's new East Coast studio here on the show floor, the New York Stock Exchange behind me, you can see all the action down on the floor, where Wall Street and Silicon Valley collide. That's theCUBE bringing the New York Stock Exchange wired network community together with theCUBE and SiliconANGLE to create an open concept of sharing content. Our goal is to get that data and share it out with you. And here with me, Noam Schwartz, who's the founder and CEO of ActiveFence, he's out of Brooklyn in New York. Congratulations for the start-up-

Noam Schwartz

>> Thank you very much....

>> and thanks for coming on theCUBE.

Noam Schwartz

>> Sure, thank you for having me.

>> Well, we love the entrepreneurial action, certainly around cyber and defense, and also security in general, what you guys are doing. Let's get into it. Set the table for us, give context. What does ActiveFence do? When was it started? Where are you guys in your journey?

Noam Schwartz

>> So ActiveFence was founded in 2018, and with the promise of how can we make the internet safer for us, for our children, for our communities. And it started slowly with helping social networks fight terrorism, hate speech, disinformation, really understanding what are the cause of that type of content and how can we leverage AI to fight it and scale. And then, we realized there's something really meaningful here. We raised about $100 million, company grew up to about 250 people, tens of millions of dollars of revenue. And today, ActiveFence is helping the leading gaming platforms, dating apps, social networks, obviously, streaming apps, but pretty much everybody with user-generated content, we're helping them with a content firewall, make sure that their users are safe and they can grow securely.

>> So content firewall, love that word. Is that an actual product or is that more of a metaphor to what you guys are doing?

Noam Schwartz

>> It's a metaphor, but this is exactly how it works. Our customers deploy their content through us, we sift through the noise, make sure that everything that is good, that is helping them, that is making a good experience for their users, is passing through, and everything that is illegal, like child porn, like terrorist content, like extreme hate speech, is staying out and not disrupting the experience.

>> So obviously, we're going to get into the GenAI opportunities and the scale.

Noam Schwartz

>> Yeah.

>> Let's talk about the market first, because I think you brought up a good point around the content. Obviously, we're into content because we love media. Well, fortunately, we don't have that problem yet in terms of the content moderation, because our tribe is very... I won't say narrow, but it's pretty big, it's tech.

Noam Schwartz

>> You have comments.

>> Yeah. Well, we turned off comments, we turned them back on on YouTube, but YouTube's safe. But this is where, when you start getting active communities, you mentioned content generation, I think with GenAI, we're seeing a lot more content creators, a lot more vanilla content, frictionless ability to program, so that's going to open up misinformation, deepfakes, a lot of things are happening around that. How does the company figure this out? Because I think the problem is going to be what's real-

Noam Schwartz

>> Yeah....

>> so that's one. And then, two, you have bifurcation of audiences and tribes. In some tribes, words might seem okay, in another tribe, they're offensive. So these are rule-based systems, these seem to be the macro. What's your reaction to that, and how do you look at that? I'm sure you have solutions to address that.

Noam Schwartz

>> Yeah. So you just described the complexity of the problem, and generative AI didn't create the problem, it just made it way harder. So take a step back, you mentioned two things. How do we know that something is real, if it's fake or not? And how do we know if something is, let's say, appropriate based on the context? Because something that is completely fine for us can be totally not fine for someone else, and vice versa.

>> Yeah.

Noam Schwartz

>> So those two issues are not new, since the beginning of the internet, fraud, fake stuff, it's there all the time.

>> Criminal behavior-

Noam Schwartz

>> Exactly....

>> has been since the dawn of man.

Noam Schwartz

>> Exactly.

>> Society.

Noam Schwartz

>> So online fraud has been here since the beginning of-

>> Yeah....

Noam Schwartz

>> we just discussed the early days of Amazon, that was the same, they had the same problem back then. So now, the problem is harder because more people can use generative AI tools in order to create more believable fake content. So eventually, generative AI technology democratized the access to harmful content and created more harmful content, but it did not invent the problem.

>> Yeah.

Noam Schwartz

>> So you need to be more on the watch-out, and you actually see that, in the last 18 months, there's almost like 200% increase-

>> You're seeing a surge.

Noam Schwartz

>> Yeah. It's not a surge, it's more about our customers report when they deal with... Especially for insurance, e-commerce, way more activity.

>> Yeah.

Noam Schwartz

>> They still find it, because it's not that good, technology's not there-

>> Yeah....

Noam Schwartz

>> but there's way more attempts.

>> I've heard stories too of advertisers saying, "I won't give you credit for my ad on bad hate speech pages or inappropriate content."

Noam Schwartz

>> Yeah.

>> So there's an advertising customer problem if you're a platform too, right?

Noam Schwartz

>> That's a good example why everybody cares about harmful content. AdTech, they care about it because the advertisers don't want to have their ad on a really nasty article.

>> Yeah.

Noam Schwartz

>> And also, you don't want a very nasty ad to be on your very nice content. So you need to understand exactly what is being shown, you need it to perform in real-time, and you need it to be accurate.

>> I think this is a really important moment in our history, this one issue that you're working on, so I think, one, great mission.

Noam Schwartz

>> Thank you.

>> Love what you're doing. I think this has to be figured out, but also these contexts and inputs, I'm sure GenAI will get there. We'll get there in a second. I you to tell me though, what was the origination story? How'd you get here? Did you say, "Hey, I want to dedicate myself for solving this big problem," did you see it early? What was the motivation to start ActiveFence?

Noam Schwartz

>> Faith. But the true story is that's my second company, I already had a company a few years ago that I ended up selling to a company that went public here, so familiar with the place. And during the time that I was working there, my first daughter was born, and she was born also not very far from here in the hospital, and she was born an ultra-preemie, week 20. She's fine, God bless, but I spent two months in the hospital with her. During that time, I started getting a lot of emotional reactions to things that I was more, let's say, stronger for. And I saw things that are really wrong with our society and with our world, and I saw content online that is abusing children, I saw content online that is trying to break communities, and decided this is something that I want to do. And after a few months, the opportunity presented itself. One of our today customers had a massive issue, they needed to fight really bad content online. I thought, hey, I know how to solve it in a better way. And we created this algorithm that was able to find malicious content of violent extremists in a way better performance than they could. It worked, and that became ActiveFence.

>> Yeah.

Noam Schwartz

>> Obviously, it's a massive story, and I'm surrounded by hundreds of people that are as mission-oriented as me-

>> Yeah....

Noam Schwartz

>> and this is why we get up every day, because we get a chance to keep the world safe.

>> I appreciate that. And I think sometimes stepping out of our day-to-day work and grind-

Noam Schwartz

>> Yeah....

>> being a startup, sold the company, okay, you had glory, it's always a great accomplishment, exits, but then having a family and having that moment to reflect, sounds like that really gave you the ability to look at things differently and then find that cause.

Noam Schwartz

>> Yeah, exactly.

>> And now, you have the fire in your belly.

Noam Schwartz

>> Yeah.

>> And how many years into it are you now? Five years?

Noam Schwartz

>> Seven years now.

>> Yeah.

Noam Schwartz

>> And talking about that fire in the belly, one of the biggest struggles of this particular industry is that everybody has an opinion on it. Misinformation, just saying the work-

>> Yeah....

Noam Schwartz

>> everybody-

>> Politically motivated or charging, polarizing.

Noam Schwartz

>> Exactly.

>> Yeah. And this is a problem with our society, there's not a lot of context and good discourse.

Noam Schwartz

>> Yeah, exactly. So you need to be very motivated to-

>> Yeah....

Noam Schwartz

>> make sure that you're constantly fighting the good fight.

>> Yeah.

Noam Schwartz

>> You're making sure that you're on the right track with your customers-

>> Yeah....

Noam Schwartz

>> you're keeping the First Amendment, and you make sure that everybody eventually gets to where we need to be, which is a good experience online.

>> Yeah. This really speaks to why we're here with theCUBE and SiliconANGLE, our mission is to provide great content as fast as possible from great people on point, whether it's in the news cycle, authentic, original content, so people can get information and then collaborate around it. We see a future where technology and tools will allow us to, one, fight the good fight and make sure bad stuff doesn't come in.

Noam Schwartz

>> Yeah.

>> But then, how do you get good stuff in faster?

Noam Schwartz

>> Exactly.

>> So one of our missions, shared values that you have, is misinformation can only be countered with information that's relevant.

Noam Schwartz

>> Right.

>> So how do you surface that and not let misinformation fester and fossilize in the narratives of society? So the only way to beat that is either defend it or kill it, go at and get it and beat it and say, "Hey, that news that's being discussed, or that content, is not right," and that's going to require community and algorithms and data.

Noam Schwartz

>> Right.

>> So that's our mission, and we appreciate you sharing. All right, let's get into some of the examples you've done and give us a use case, folks that want to work with you and engage. Do you have a certain profile, customers at large, content moderation sites, is it enterprises, are you looking at all kinds of target use cases in the market? Who's your customer?

Noam Schwartz

>> So we have two types of customers.

>> Yeah.

Noam Schwartz

>> On one side, they're all companies with a lot of user-generated content. Either you have chat with billions of messages every day, there are social network or with social feature where people upload an image, a video stream, speak into, comment, doesn't matter. You can't handle that manually, or you don't want to handle that manually-

>> Yeah....

Noam Schwartz

>> so you deploy ActiveFence, you define what is your policy. We help you also figure that out if you need. And immediately, you get a score for every piece of content, and you can make a decision automatically based on that scope. We give you the tools for looking into everything that is going on, the analytics, and know that you're safe, you're secure, you get feedback-

>> Yeah....

Noam Schwartz

>> it's consistent, the quality is high, and eventually, churn is going down, growth is high, everybody's happy. That's the first type of customer. We also help them understand what is the most positive content that they have, so what you mentioned, we also help them elevate the good, not just stop the bad. So if we find out-

>> So you do that too? That's good.

Noam Schwartz

>> Yeah. So if we find the content that is actually positive and creating a lot of engagement, we help them make sure that that gets more visibility, that gets more engagement-

>> Yeah....

Noam Schwartz

>> so they can actually create a better experience, not just by pushing out the bad. A second type of customer, and this relates to the generative AI space, generative AI came and made pretty much every enterprise a content creator. Everyone who wants to create something with generative AI needs to think about how this tool is going to be used by the public. And it's also created another surface, because you're exposed to the way your customers are interacting with your model. So you can basically... Today, the way to hack a model is just speaking to it or typing something into it.

>> Yeah.

Noam Schwartz

>> It's called prompt hacking.

>> Yeah.

Noam Schwartz

>> And the model itself is speaking with your customers, and God knows what it's going to say. It's called content governance, so we do that as well.

>> You have content poisoning, prompt injections.

Noam Schwartz

>> Exactly.

>> And then, manipulating the data itself.

Noam Schwartz

>> Yeah, exactly.

>> Those seem to be the vectors-

Noam Schwartz

>> Exactly...

>> of pain.

Noam Schwartz

>> Yeah. So we work with the foundation models, Cohere is a good example-

>> Yeah....

Noam Schwartz

>> and a very public one, it works with us to make sure their model can't be weaponized and can't be used for creating child abuse and things around that space.

>> So you're with Cohere on that?

Noam Schwartz

>> Yeah, exactly.

>> Is that a business relationship, or is that partnership?

Noam Schwartz

>> No, they're our customers, but they're our partners, because we have a very close relationship with them, we love them, and we work very closely.

>> Aidan's a cool guy. He's been on theCUBE before.

Noam Schwartz

>> Ah, cool.

>> Good guest. Early on, I think it was two years ago when I interviewed him, now they're doing great.

Noam Schwartz

>> Yeah, they've been doing great since day one.

>> Well, so you then bring that to your customer base. So they're a customer of yours, you're partnering with Cohere, you're creating a safety model for them.

Noam Schwartz

>> Yeah.

>> That's a safe model... That's not the word, they're a model, but you create a safe environment with their data and you bring that in.

Noam Schwartz

>> So we help them make sure that their product is being used in a safe way. We have several ways to do that. We're doing it from either running our model after the model is being produced, from running our models before the content is reaching the model, that's the prompt hacking. We make sure that there's no data poisoning, as you mentioned. And we also do red teaming-

>> Nice....

Noam Schwartz

>> we go after the model, we get the permission to do it, and we make sure that nobody can break it.

>> Yeah. I think you're onto something really categorically new, and I think I want ask you... Because when you have these big changes in technology industry, there's not a person that's in charge.

Noam Schwartz

>> Yeah.

>> A new persona emerges in these areas. I could see the content moderating personal, I've got a problem, I need to solve it, I can see a CMO, "Well, it's not my department," I can see risk management being an opportunity.

Noam Schwartz

>> Yeah.

>> Where does this land? Because AI safety is a huge category. I like the word guardrail, sometimes it can be overused to put the collar on things, but I think at the end of the day, you've got to let things run and let it bounce around in the guardrails. Who's doing it? Who's in charge? Who makes the call, writes the check? It has to land somewhere and have someone to drive, because you have to have cultural change in these organizations.

Noam Schwartz

>> Yeah.

>> Someone's going to say, "Oh, yeah, just don't put the fire out, let's structurally make process change," and you see that in security, you see that in application security, that world. Where does this land? Because this is a hot topic.

Noam Schwartz

>> Yeah. So this is one of the questions that I spend a lot of time on, because there's not a single person that is doing it, there's no chief AI officer. Sometimes you have the CIO, sometimes you have the CISO, sometimes you have the MLOps, AIOps, DevOps. It depends on the specific culture of the company, and if that company already implemented some sort of machine learning in the past. So if that company is mature, it will be the department that is dealing with that. We see a lot of companies actually sending that to the CISO, because they perceive it as cyber security problem. I don't think it's a cyber security problem, you have observability issues-

>> It's surface area technically, like everything else-

Noam Schwartz

>> Yeah, exactly....

>> but it's not necessarily a CISO issue. But the guys that can solve the problem are in the CISO area, they have machine learning guides.

Noam Schwartz

>> Yes.

>> So this is where you come in.

Noam Schwartz

>> Yes and no.

>> Yeah.

Noam Schwartz

>> Because let's say that you want to deploy a new AI use case in your organization. First, it's under the CISO, because the app is exposed, and you don't want to have to get PII, so it's the same DLP solution that you will use. But there's now a new type of attack that was not being protected by any cyber vendor out there-

>> Yeah....

Noam Schwartz

>> prompt hacking, that's a new concept.

>> Yeah, it's a brand new opportunity.

Noam Schwartz

>> And the governance of whatever the model is going to produce, this is eventually trust and safety. So this is why ActiveFence is so well-positioned to take this market, because this is what we've been doing in the past eight years.

>> Yeah.

Noam Schwartz

>> We're the only battle tested and scalable solution that is right now in production, running hundreds of billions of calls every day.

>> Yeah.

Noam Schwartz

>> And we actually know how to do that with the contextual issues that you mentioned.

>> It's interesting... First of all, congratulations on, one, your mission, two, the success you're having. But the opportunity that's in front of you right now is pretty significant. We had on yesterday the CEO and founder of Glean, former Googler, Rubrik, big time, he's done multiple eggs, is kind of like you, they were doing enterprise search.

Noam Schwartz

>> Yeah.

>> But then he saw the models, because he's in that search world, so everyone knew what OpenAI was doing in 2016, '17, '18, so he was making the bet on this. But he didn't have escape velocity and growth until the GenAI became a thing two years ago. So you have a similar opportunity, where you're in the right area, and then, all of a sudden, boom, you have escape velocity potential for growth-

Noam Schwartz

>> Yeah....

>> because everybody wants to move from what might seem nichey in content moderation, or limited TAM, or total addressable market, to everyone needs trusted AI safety. You've got private AI categorically as a new area in the enterprise, private AI is on every enterprise's plate, one. Two, they want to have a private version of their data, because now protecting data is categorically relevant, because you fit there too, it's not just content moderation, you're protecting data as well.

Noam Schwartz

>> Exactly.

>> So you're in the data protection business.

Noam Schwartz

>> Yeah.

>> Hey, Rubrik was doing data protection, then it became cyber resilience and went public.

Noam Schwartz

>> Yeah.

>> So you have just put new suits on and said, "Hey, we're in trusted AI, and we do content moderation too."

Noam Schwartz

>> We're staying loyal to our market-

>> Yeah....

Noam Schwartz

>> which I believe is massive. And I think we already escape velocity with that market alone-

>> Yeah, yeah....

Noam Schwartz

>> because think about every online product that has some sort of a way to communicate-

>> Yeah....

Noam Schwartz

>> has a trust and safety solution. And we really disrupted this market and we're right now the largest-

>> I don't mean to dismiss content moderation, but in terms of platforms, there's the big whales that have machine learning expertise, tagging and classification, I get that. But I do agree with you, I think there's a broader opportunity, because every brand will have a dialogue, bi-directional connection-

Noam Schwartz

>> Yeah....

>> with the audience.

Noam Schwartz

>> Exactly.

>> Everyone will be in the media business-

Noam Schwartz

>> Exactly....

>> because of the way this world is going. So that's a data exchange-

Noam Schwartz

>> Yeah....

>> and that's an opportunity for exploitation.

Noam Schwartz

>> Yeah.

>> I agree with you, so I'm saying the TAM is big. But now that brings up trust is over the top.

Noam Schwartz

>> Yeah.

>> So I think this is why... I'm trying to connect the dots here, but you're in a good spot.

Noam Schwartz

>> Yeah, trust, safety, security, privacy, all of them.

>> What's your business plan? Give us an update on how you're going to tackle this market. How are you going to use GenAI, what's on the mission plan for you guys?

Noam Schwartz

>> So we're using GenAI, obviously, internally to make our models cheaper, faster, more, let's say, specific for different types of customers.

>> Yeah, yeah.

Noam Schwartz

>> But the big thing here is that, all of a sudden, we encountered a massive market pool from type of customers that we never met before-

>> Yeah....

Noam Schwartz

>> and we're now adjusting to cater to their needs. We're seeing a lot of success in that. So most of our growth this year came from the use cases of generative AI. And in my opinion, we did not see anything yet. I saw a cool slide by -

>> Yeah....

Noam Schwartz

>> a few months ago showing the stages of the market development, talking about it. Now, we're in the phase of LLMs, creating the models, then we'll put them on the edge, it will be on our mobile phones, like what Apple announced a few weeks ago. And only then, we'll see those millions of apps that everybody is talking about that are going to be in production, action, going to be deployed in the wild.

>> Yeah.

Noam Schwartz

>> Because now, if you ask a random company, "How many use cases for Gen AI do you have planned," they'll say, "Hundreds." "How many do you have in production?"

>> Two or one.

Noam Schwartz

>> Maybe.

>> Yeah.

Noam Schwartz

>> "Do you there?" "Not really." "Why not?" "Privacy, safety, security, all of the above."

>> Yeah, yeah.

Noam Schwartz

>> And so, we are not there yet, and we're still seeing tremendous growth.

>> I think it's on the table, everyone's looking at it, they're kicking the tires, they're doing their due diligence on those guardrails.

Noam Schwartz

>> Yeah.

>> I think that's important, because there's data involved.

Noam Schwartz

>> Yeah.

>> Now, the thing about GenAI on the consumer side, everyone loves the magic of the user experience-

Noam Schwartz

>> Yeah....

>> but there's back-end processes that have to be looked at. Is the data owned by them, or is it talking to a third-party? Is it intellectual property?

Noam Schwartz

>> Yeah.

>> Is it secret sauce?

Noam Schwartz

>> Yeah.

>> Well, let's keep that contained. Let's create a different model around that. So it's very complicated there. But I love it, because this is another application. I think Jensen Huang at NVIDIA last year was right when he said it's a new category, because it's generating-

Noam Schwartz

>> Yeah....

>> it's not static or calling a database, it's generating new stuff at runtime-

Noam Schwartz

>> Yeah....

>> and that's causing resources to change under the covers.

Noam Schwartz

>> Yeah. And for those who were here for the cloud computer revolution-

>> Yeah....

Noam Schwartz

>> people said, "This is insane, this is amazing," and they were underestimating the size of the opportunity from every single perspective-

>> Yeah....

Noam Schwartz

>> from the pricing, from the services. Who thought that AWS will end up with 250 different services on top of AWS?

>> Yeah, yeah.

Noam Schwartz

>> They had nothing back then.

>> Yeah.

Noam Schwartz

>> It was insanely expensive, prices are already 99% and they're still making a lot of money.

>> Yeah, it's a cash machine.

Noam Schwartz

>> And AI, to me at least, seems like something that will make the cloud computer revolution tiny.

>> Yeah, I think it's just going to be... If you look at what cloud did, that was a back-end innovation. Not having to build a data center, if you're a founder, I don't have to buy gear, I can just throw it in the cloud and scale as I grow, and then if I've got to repatriate because of whatever reason, I can do a little bit of that, but I'll still get all the benefits of the cloud. I think you're right, I think SaaS wasn't a front-end innovation, that just grew out of the mobile generation. I think you're right, and I've been saying this on theCUBE, and I want to get your reaction because I think this is... In my career, I've never seen this, this dynamic. Both the back-end and the front-end are under massive transformations.

Noam Schwartz

>> Yeah.

>> Disruptively enabling new things, which, as entrepreneurs, is opportunity. So do you agree that the back-end and the front-end are going on? Because you've got process change, data models are changing, horizontal scalability of data, that's going to decimate the data warehouse business-

Noam Schwartz

>> Yeah.

>> Even Snowflake with the data lakes, that's just the beginning of how data is going to change and be governed and managed. What's your view on that, do you agree with that, and do you have any comments?

Noam Schwartz

>> I think you have a very good perspective on that. When the cloud computing came by, it came by slowly.

>> Yeah.

Noam Schwartz

>> Okay, it started in the early 2000s, but then it really got massive around like 2010. But that was a revolution for, as you said, the back-end, for the enterprise. The enterprise did things completely differently. It affected the fund and the consumers, maybe it's but no, the consumer didn't really care. Yeah, it's easier, it's cheaper, it's faster.

>> Yeah, yeah.

Noam Schwartz

>> But I don't know what those engineers are doing behind the scenes, whatever.

>> Yeah.

Noam Schwartz

>> Get me my coffee faster.

>> Yeah.

Noam Schwartz

>> Get me my cap-

>> Store that file.

Noam Schwartz

>> Exactly. SaaS, good revolution, but for the markets. Well, the customer doesn't care. Maybe they pay less, but they don't know it's SaaS.

>> Yeah.

Noam Schwartz

>> But here, with AI, everybody's life are going to be very different, from personal assistant that are going to make our life incredible, from the way that it's going to help us study differently. My daughter, she's in the fourth grade, she's already using AI in a proper way, not for cheating-

>> Yeah....

Noam Schwartz

>> but she's using AI to make her educational experience better. When she has a problem with coding, she's using Copilot.

>> Yeah.

Noam Schwartz

>> This is affecting kids in a positive way right now, and this is nothing, this is-

>> The beginning.

Noam Schwartz

>> This is the beginning.

>> How you drive AI, I like to look at it like a car, you're going to drive it around, you've got to make it work for you.

Noam Schwartz

>> Yeah. Well, we're driving AI.

>> Yeah.

Noam Schwartz

>> If you've been in San Francisco lately, you can order a self-driving car.

>> Yeah. I live in Palo Alto, so there it is. No, this is the benefit. So you're right, the user expectations are changing.

Noam Schwartz

>> Yeah.

>> That will drive experiences that are going to get delivered, and that's still going to grow the back-end. You can't just get a new tech stack without a process. So again, whether it's cyber or IT, IT would say, "Oh, we've got the new stack up and running and a new technology." Great, but you didn't change it in the process.

Noam Schwartz

>> Yeah. Can you imagine your life now without ChatGPT?

>> Yeah.

Noam Schwartz

>> You can, or you can't?

>> No, I cannot.

Noam Schwartz

>> Exactly.

>> I use it all the time. It helps me get stories out faster, helps me understand concepts faster, I move onto higher productivity. And I think personalization, I'm starting to see myself use it to make personal benefits to me.

Noam Schwartz

>> Yeah.

>> So I think we're entering an era of hyper-personalization. And again, the good is there, but you are targeting the bad. So again, it's symmetry to everything in life, right?

Noam Schwartz

>> Yeah.

>> So for the good, there's the bad.

Noam Schwartz

>> We're targeting the well-being of the consumer-

>> Yeah....

Noam Schwartz

>> of the user and society and the companies themselves.

>> No, it's great to meet you, and thank you for coming into our kickoff, soft launch, this is our third time here, we'll be back full time soon here at the NYSE with theCUBE and doing a lot more in New York, and you're in the network. Final question and a comment, what's the New York Tech scene like these days? And put a plug in for ActiveFence, if you're looking for people to join the mission, give them an update, give the plug. So New York's tech scene, what's it like, and then give the plug.

Noam Schwartz

>> I think the New York Tech scene has never been more vibrant. There's incredible people, incredible talent, companies are starting to hire again, more and more companies are moving here. We didn't have our fair share of B2B SaaS companies here for all kinds of reasons. But all of a sudden, they see an incredible increase, so that's awesome. And we're hiring across the board, R&D, product, sales, marketing, PD.

>> And you guys are all over the world?

Noam Schwartz

>> Yeah.

>> You're mainly in New York, but are you hiring remote too?

Noam Schwartz

>> Yeah, we're hiring remote. We have our HQs here, in Tel Aviv, we have places in Europe, in Asia.

>> Awesome.

Noam Schwartz

>> Reach out.

>> All right. Check out ActiveFence, they're a mission-driven organization working on some of the hardest problems as this inflection point continues, this real impact opportunity right now to change the world. Of course, we're doing our part here on theCUBE as we come to New York and start unpacking all the issues, talking to the best people, and creating the open network with theCUBE and NYSE wired community. I'm John Furrier, host of theCUBE, thanks for watching.