In this interview from theCUBE + NYSE Wired: Capital Series, Aris Yeager, founder of Storytime, joins David Weisburd, host of the "How I Invest" Podcast, to discuss the market shift from high-priced celebrity mega-posts to authentic, hyper-local nano and micro creator networks. Yeager, who built a multi-million follower social media presence as "European Kid," draws on firsthand creator experience to explain why brands get diminishing returns from big-name influencer deals. He outlines Storytime's model: a marketplace connecting businesses — from independent coffee shops to national chains — with hyper-local micro and nano creators who receive gifted products in exchange for organic posts, automating what agencies and manual outreach currently handle at enormous cost and inefficiency.
Key themes include the case studies of Beats by Dre and Skims by Kim Kardashian, which Yeager highlights as early proof that even celebrity-fronted brands succeed by activating thousands of nano creators rather than depending on a single face. He addresses the two-sided marketplace challenge directly, explaining how his creator credibility and early conversations with the founders of Sweetgreen, CAVA and OAKBERRY helped Storytime establish traction on both sides of the platform. The discussion also covers AI's role in campaign creation, enabling Storytime to facilitate over 600 brand-creator collaborations per day in New York City alone — at a fraction of traditional agency costs. From lessons in delegation and founder-led content strategy to the entrepreneurial principle of constant experimentation, Yeager makes the case that the future of brand marketing belongs to the authentic, the local, and the bold.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
theCUBE + NYSE Wired: Capital Series. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Register for HF0 Media Day
Please fill out the information below. You will receive an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for HF0 Media Day.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
theCUBE + NYSE Wired: Capital Series. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Sign in to gain access to theCUBE + NYSE Wired: Capital Series
Please sign in with LinkedIn to continue to theCUBE + NYSE Wired: Capital Series. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
How I Invest Podcast with Aris Yeager
Exploring Tokenization in the Modern Finance Economy with Kendrick Nguyen
Kendrick Nguyen, founder and Co-Chief Executive Officer of Republic, joins David Weisburd on the "How I Invest Podcast" in collaboration with theCUBE and New York Stock Exchange Wired: Capital Series. Republic facilitates over $2.6 billion in transactions, and Nguyen shares insights on tokenization in private markets, setting the stage for a transformative discussion on the evolving landscape of finance.
In this episode, Nguyen brings their expertise as a pioneer in financial democratization, exploring tokenization as revolutionary infrastructure similar to how the internet transforms commerce. Hosts from theCUBE Research delve into key concepts such as fractionalization, automation and cross-border transactions, discussing how these elements aim to broaden access and improve efficiency in investing and trading.
Key takeaways include Nguyen's vision of capital markets evolution, emphasizing the reduction of technical and legal barriers to empower retail investors. They highlight that by 2025, the financial landscape will undergo significant growth. Nguyen highlights Republic's pioneering role in tokenizing private market assets, collaborating with partners such as Robinhood to implement innovative solutions for retail access to high-demand investments.
In this interview from theCUBE + NYSE Wired: Capital Series, Aris Yeager, founder of Storytime, joins David Weisburd, host of the "How I Invest" Podcast, to discuss the market shift from high-priced celebrity mega-posts to authentic, hyper-local nano and micro creator networks. Yeager, who built a multi-million follower social media presence as "European Kid," draws on firsthand creator experience to explain why brands get diminishing returns from big-name influencer deals. He outlines Storytime's model: a marketplace connecting businesses — from independent ...Read more
