Omer Luzzatti, founder and Chief Executive Officer of Gigaverse, provides insightful commentary on the evolution of interactive video platforms. Speaking at the ACTAI Global Asia Pacific 2025 event, Luzzatti's participation underscores Gigaverse's prominence as a finalist in this prestigious community of startups and fast-growing companies.
In this engaging session hosted by John Furrier of theCUBE, discover how Luzzatti's expertise reshapes the landscape of video streaming. They discuss the transformative potential of interactive many-to-many video formats, especially within consumer communities. Analysts from theCUBE Research and video hosts delve into the unique features of Gigaverse, emphasizing its innovative use of artificial intelligence (AI) for enhanced audience interaction and community engagement.
According to Luzzatti and analysts, core takeaways from the discussion include the importance of creating immersive live experiences, enhanced monetization strategies for content creators, and the safety and viability brought about by AI-driven moderation. These insights present valuable opportunities for those looking to harness the power of digital-first strategies.
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Omer Luzzatti, Gigaverse
Omer Luzzatti, founder and Chief Executive Officer of Gigaverse, provides insightful commentary on the evolution of interactive video platforms. Speaking at the ACTAI Global Asia Pacific 2025 event, Luzzatti's participation underscores Gigaverse's prominence as a finalist in this prestigious community of startups and fast-growing companies.
In this engaging session hosted by John Furrier of theCUBE, discover how Luzzatti's expertise reshapes the landscape of video streaming. They discuss the transformative potential of interactive many-to-many video formats, especially within consumer communities. Analysts from theCUBE Research and video hosts delve into the unique features of Gigaverse, emphasizing its innovative use of artificial intelligence (AI) for enhanced audience interaction and community engagement.
According to Luzzatti and analysts, core takeaways from the discussion include the importance of creating immersive live experiences, enhanced monetization strategies for content creators, and the safety and viability brought about by AI-driven moderation. These insights present valuable opportunities for those looking to harness the power of digital-first strategies.
Omer Luzzatti, founder and Chief Executive Officer of Gigaverse, provides insightful commentary on the evolution of interactive video platforms. Speaking at the ACTAI Global Asia Pacific 2025 event, Luzzatti's participation underscores Gigaverse's prominence as a finalist in this prestigious community of startups and fast-growing companies.
In this engaging session hosted by John Furrier of theCUBE, discover how Luzzatti's expertise reshapes the landscape of video streaming. They discuss the transformative potential of interactive many-to-many video ...Read more
exploreKeep Exploring
What are some examples of platforms currently available for many-to-many video interactions and how do they differ from Gigaverse's live, interactive new format?add
What challenges do people face when trying to run live events and create interactive content?add
What partnerships and opportunities is the speaker currently exploring in the podcasting industry, specifically with big creators and agencies in Asia and the US?add
What is the main goal of the company currently and how do they plan to achieve it?add
>> Welcome back everyone to the ACTAI coverage of the Asia Pacific event, part of theCUBE's continuing coverage with the NYSE Wired community, Brian Bauman, Bill Tai, and the entire community. Featuring the finalists of the startup and fast-growing companies there. Omer Luzzatti is here, founder and CEO of Gigaverse, a hot interactive video platform. Excited to talk about this, because we love videos at theCUBE. Omer, thanks for coming on theCUBE. Thanks, appreciate you. First of all, how was the event and Asia Pacific ACTAI? A really great intimate community of leaders.
Omer Luzzatti
>> Right. The event was obviously fantastic. There were many parties there, starting with investors and founders and other parties coming from Southeast Asia of network of creators, et cetera, et cetera. It's a beautiful place, obviously.>> And Gigaverse, you guys were a finalist, hence we're featuring you here on theCUBE. But really, the big story is, one, that's a real accomplishment once, it's a distinguish. To be even invited as a finalist moment, but you guys are the finalists of the finals. Talk about Gigaverse, because you guys are doing something very interesting around video streaming that's unique.
Omer Luzzatti
>> Right.>> That's powerful.
Omer Luzzatti
>> Yeah. Gigaverse is basically live, interactive new format. And so, I'll elaborate on that one, for communities. When thinking about the solution that currently you have for many-to-many video interactions, basically you're talking about Zoom, you're talking about Meet, you're talking about Teams. All these three are very much focused on the enterprise market and the small businesses. For the consumer space, when you think about Instagram, YouTube Live, et cetera, these are basically one to many. The interaction with the audience is not really there. When the audience, some people may ask questions, the chat is running, you can't even follow it. You want to bring someone on stage, that's a huge risk. It's basically not built for many-to-many interaction. That's basically in one ->> When people convene online to watch a video, it's very much like a festival on one hand, where there's a lot of audience. And there's also now the creator economy, where these influencers could be a coach, sports coach, humanity coach, yoga coach. Could be anybody that's a large audience could basically hold live sessions. That's what you're getting at here.
Omer Luzzatti
>> Yes. Live is the first and the main element, and we'll talk about the AI and how it wasn't actually possible to do something like that and to investigate into a new additional new format before AI. The second element is the community element. You want the live event, the podcast, the live event that you are hosting, even the discussion, you want it to have a life after you're done. Not only with the recording and the ability to spread some highlights, but to have people talking about it. And fans are coming back, they're coming to the room to talk about your podcast, talk about your discussion. It's so trivial, but it doesn't exist elsewhere.>> Yeah. One thing COVID taught us... First of all, Bill Tai was also an investor in Zoom, so he knows this. The virtual events were a big deal, then it crashed and burned because it was not interactive. We know that. And chat's terrible, like you said. If there's chat at all, sometimes there's no chat, these people just passively watching. But when it's chatty, it's like a waterfall. We can't even read it, as you pointed out. There's three states we learned, because we've been doing virtual events with theCUBE pre, during, and post. Now, face-to-face is a huge value. Being face-to-face at an event, a concert, a talk, super intimate. Human. Present. But then the pregame could be a green room, stream. Post event could be a press conference/vibe, whatever is going on to digital, making digital first party citizen. And I could charge for it. I could do cool things around it.
Omer Luzzatti
>> The third is that->> Right?
Omer Luzzatti
>> The second one is the community, and the pre and the post are part of it. Even preparing for the discussion with your community, with people that know about the topic, and so on and so forth. And the post. The third element is monetization. And monetization doesn't exist for the consumer space, for the creators, for communities elsewhere other than there are obviously Patreon and other things that are popping up. But monetization, ticketing, you want a paid event. Subscription, obviously. Tips. I want to ask a question and I am ready to put $5 to be with you and to ask you that question. That is something that is kind of part of tipping or mean->> It's a social gesture of value.
Omer Luzzatti
>> Exactly. Exactly.>> And that's normal.
Omer Luzzatti
>> Yes. And that's something that... Now, not talking about additional formats like auctions live, that you obviously want that to be part. And doing stand-up comedy, that is something that needs to involve the audience almost by itself. And many, many additional... Discussions today are not healthy. And the AI->> And they're anonymous too. There's a lot of anonymous poison too. What is this person? I don't trust this.
Omer Luzzatti
>> And our AI analyzes the discussion, everything that is happening. The chat and the live discussion itself with the transcript and everything. In addition to that, it analyzes the videos. Now it's safe to bring someone on stage because we can analyze what that person is doing, and the fact that nothing is being exposed or anything like that. In terms of learning together, the video elements can even become more dominant. These are things that we are working on right now. If it's a cooking lesson and you want to bring on stage people that are doing something wrong, then we can analyze that and do that down the road. And many, many, many alternatives.>> Well, we had a chat with Sharon Zhou from Lamini, and she's talking about mixture of experts. Imagine having a cooking expert right there coming up and saying, "Whoa, whoa, no, let's put a little different seasoning on that." This is what we're getting at. Full interactive, contextually relevant. Okay, I'm sold. Sold on the concept. Okay, you're a finalist in my book. Let's get into the product. What is the challenges? Why isn't this being done? Is there technical challenges? Scale, I'd imagine. Video's challenging. It's real time. Even recorded, you got some contextual analysis, computer vision. Maybe if it's talking heads, just speech to text. If it's images. All kinds of things I can imagine. Take me through some of the undercover.
Omer Luzzatti
>> Let's start with what was missing, because people try to build video interactive many-to-many in the past. Clubhouse is a very good example, obviously on audio side. But for something that was happening there, Periscope that became Spaces, and so on and so forth. But to run live event, and you'd know it better than anyone else. To run a live event is difficult. And people that are running today live event, they need moderators to come and to go over what is happening. If you want to create a poll, that is something that requires you to... Oh, I need to type it. And during your live event that's a distraction.>> It's a context switch.
Omer Luzzatti
>> Exactly. We are building all that into the discussion itself. The AI that analyzes everything, you can just come and say, "Let's create a poll," on top of you just said. And we analyze the discussion, we'll create a poll for you. Let's fact check it. We have real time fact-checking on everything that you want.>> We need different political debates.
Omer Luzzatti
>> Political debates is fantastic. And the fact-checking is actually if you talk a little bit more about technology. We analyze the discussion, and let's say that now I'm saying the stock went today up by 2.5%. Let's fact check it. What is happening in the background, we are creating multiple questions out of that transcript. We are going sourcing it with browsers. And we bring it back to the LLM, and the LLM basically summarizes it true, not true, not quite. And then with more information about it. And all that is happening in real time in two seconds.>> All right, so I want to be a customer. What do I do?
Omer Luzzatti
>> You go to gigaverse.com, either on the web or on mobile. You download the application. You sign up, sorry. You create your community. Your community can be theCUBE. Your community can be anything else. And then you go to your social networks and you invite people. While doing the live with us, you can still stream it on YouTube Live. And you guys are doing it, obviously. Stream it on YouTube, on Instagram, and on your social network.>> Push it everywhere.
Omer Luzzatti
>> You push it everywhere. The moment that people want to interact with you, or to be part of your community, then they need to sign up too. And to ask you live questions, to schedule a session with you for later on.>> I could do this with pre-event experts in my network. "Hey, I'm going to go to RSA next week, it's security conference." Send the notification out, "Hey, I'm going to do a live preview." We riff with the analyst and get input. And then I go to the show and deliver a great show. And then we do a post-game, post-event show. Sports, tech.
Omer Luzzatti
>> Sports is ->> Wall Street. Wall Street would love this.
Omer Luzzatti
>> Wall Street ->> Why is the stock down?...
Omer Luzzatti
>> fact-checking. Sports, think about obviously the restrictions about what you can show in terms of the rights, but watching together and analyzing. "Oh, but that guy, I remember that last year he did this and that." And fact-checking that. Obviously, this is all very much possible.>> And it brings a humanity piece to it. Because when you're producing together, it's very tribal. It's a lot of bonding. Because you're now part of something bigger, it's a collective intelligence production system. And the value you're getting out of the content, if you're a consumer, is better. It's almost got a social impact piece.
Omer Luzzatti
>> And that touches your previous point about even during the live, if you bring your super fans, your 10 people that you know that will ask meaningful questions. And you see them, how you can now bring an expert in and ask. That's another way to do it. We see our podcasters doing this with a smaller team of super fans joining the discussion while it's being streamed to the 10 thousands.>> It's like bolting on a radio show with video. It's like a live. Caller, line one kind of concept. But this is now open to the masses, we can do our live podcast.
Omer Luzzatti
>> Exactly.>> And kick it in.
Omer Luzzatti
>> And our first go-to market is indeed around podcasters. But we are seeing many, many, many other use cases, including universities that want to start to use it for learning together. Live event from music venues that they run the show for three hours, they bring people here, they jump to the karaoke room and then they jump to another room. All that basically creating a new format of a show that is online and interactive.>> Talk about where you guys are at company-wise. I love this. I think this is right in line with this direct media business model that's emerging. Forget creators, enterprises, good companies could use it. I can see everyone who wants to engage audiences directly. There's no middleman here. If I'm a content producer, I go direct, and I get the data back. I go to my own site. Is it your platform? How does that work?
Omer Luzzatti
>> Currently, we have web. The web player could be embedded on other sites. We need to build it so it will be embedded on another site. I see maybe for small businesses that have customers, as a better than big enterprises that obviously they have their own solutions. And we need to kind of->> It's complicated, enterprise.
Omer Luzzatti
>> It's a little bit more complicated from our... And they will want the models to be run on their own data and not on public data, and elements like that. In terms of the company, the company actually started with Bill Tai, that you mentioned before. And Matt Sorum. Matt Sorum was the drummer for Guns N' Roses. During COVID, obviously with musicians, athletes struggling. The idea was, what can we do in order either to stream very good audio? But I believe that the idea of many-to-many already was there, especially since Bill founded Zoom.>> He saw the value.
Omer Luzzatti
>> Right. But obviously it took time to rethink how AI can be, what didn't work before, the role of AI, how to help creators and all that.>> Where are you guys at with the company right now? What's the status? Give us some stats.
Omer Luzzatti
>> Yeah, we just launched. In the last two weeks we are seeing additional more than a hundred communities being created. We're exploring values, opportunities with big creators, agencies in Asia and here in the US. Podcasters. On music podcasters we have a very good partner called Pantheon Podcasters. They have Metallica and 150 music podcasts that are running on their platform. And additional opportunities.>> What about costs? What's it cost me? Because video is not cheap. The transit, you got transit. You got storage. What's the business model?
Omer Luzzatti
>> Initially, I was very worried about the AI cost. The AI cost is not as expensive actually as the video. Our model is actually a blend of various elements, but the main element is direct monetization when we are taking a cut from it. If you are making money, then we are making money.>> It's a long game pricing. Get success and tap into it. So if we charge premium service, premium feed.
Omer Luzzatti
>> Right. Ticketing, subscription, tips, all these we're building right now. We're now going to be launched very, very soon. Brands that want to be part of the game. Also, especially for creators. In some cases the brands are->> It's a great way to monetize the brands. A little call to action.
Omer Luzzatti
>> Right. And if you want to use it for free, then down the road we need to figure out a way.>> Yeah, probably a platform fee maybe.
Omer Luzzatti
>> Yeah, exactly.>> What's some of the things you've learned on this? Because, again, this is right in line where I think the market's going to see a lot more video. We're seeing it already.
Omer Luzzatti
>> Yeah.>> There's amateurs out there, but you're going to see the power law start to take shape. The talent will get the top of the power law and the long tail will be labor of loves or niches.
Omer Luzzatti
>> Several things, I'll start with the technology element. The AI, my main surprise with about the model's ability to rationalize on what is happening. Now we are not that worried about hallucinations, we're not that worried about many elements that are not exactly solved, because we are mostly on... But the question about the ability of the... For example, pick up the best question. Now, think about you, now a hundred people are asking questions. How do you pick out the best questions? And you want the AI to do it. The first try is just, okay, bring me the best question. And then you ask the AI, what's the reason that you decided that was a good question? And from that you also learn, also with experience, how to tune it so that now in this case, I want fun questions or funny questions. In the other case, I want questions with data. In the third question, I want questions that are more or less relevant to the discussion. The ability to have that interaction with the model is pretty amazing.>> Well, I love the venture. I certainly love to give it a shot. We're free, but maybe we'll do a little bit of CUBE subscription. Put a plug in for the company. What are you looking to do now? Hiring? Funding?
Omer Luzzatti
>> Funding.>> You're going to have funding. Talk about your goals.
Omer Luzzatti
>> Yeah. Our main goal now is to fund the company and to have additional partners. We see that a way to grow ourselves with these partners. We started with one, we have several other partners that are now joining us. And that's fantastic. And from these partners to start and to build the communities. The main element is retention of communities. We want the communities to be able to start and see retention there.>> Yeah, I love the community angle. Thanks for coming on. Congratulations on the ACTAI, Asia Pacific finalist with Gigaverse. Congratulations. Looking forward to following up.
Omer Luzzatti
>> Fantastic.>> All right, thanks for coming on. Okay. I'm John Furrier, here on theCUBE for the ACTAI Global Asia Pacific Leaders, and the finalists of the hot startups emerging. Remember, Canva came out of ACTAI. All top companies built high and community really doing a great job looking at the big picture. Not just money making, but impact, bringing diverse people together. Again, great community, check it out. I'm John Furrier, thanks for watching.
