Data continues to be at the center of the value proposition, even with the proliferation of multimodal content.Despite Payload CMS Inc. being a headless content management system, it addresses multimodal content challenges by implementing a developer-first approach, having control of the backend and taking the middle ground, according to James Mikrut (pictured), founder of Payload.“First off, multimodal content, that’s a challenge,” he said. “With Payload, because you have control over the backend, you can inject a plug-in that automatically scrapes the script, puts it right on the document in the database. Payload is like literally right in the middle