monday.com Elevate 2025 | Jonathan Sanchez, eBay

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Jonathan Sanchez

Sr. Manager, Marketing Tools, & Systems Implementation

eBay

play_circle_outline Reduction of setup time by over 70% through consolidation of marketing tools.

play_circle_outline Transforming eBay's Marketing: Unifying Campaign Management with monday.com for Enhanced Collaboration and Efficiency Across Global Teams

play_circle_outline Enhancing Stakeholder Engagement: The Role of monday.com Dashboards in Real-Time Campaign Visibility Through Automation

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Jonathan Sanchez, eBay

Jonathan Sanchez

Sr. Manager, Marketing Tools, & Systems Implementation eBay

In this exclusive from theCube’s coverage of Elevate ‘25, Jonathan Sanchez, senior marketing manager for tools and systems implementation at eBay, joins theCUBE’s Paul Nashawaty to unpack how eBay unified more than 3,000 campaigns across 190 markets using monday.com’s flexible work management platform. Sanchez outlines the shift from fragmented tools to a single source of truth, reducing setup time by over 70% while empowering 1,000+ users to collaborate with clarity and speed.

The conversation highlights how eBay deployed 900 automations and standar... Read more

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What were the key challenges faced by eBay's global marketing team before moving to a unified campaign system on monday.com? add

What steps were taken to improve the marketing communication and campaign management process in a fragmented global marketing environment? add

What role does the dashboard view from monday.com play in sharing information with executives regarding campaign statuses? add

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Jonathan Sanchez, eBay

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Paul Nashawaty

>> Hello and welcome. I'm Paul Nashawaty and I'm coming to you live from the show floor of monday.com Elevate 2025. I'm joined today by Jonathan Sanchez, senior marketing manager for Tools and Systems implementation at eBay.

Jonathan Sanchez

>> That's right.

Paul Nashawaty

>> How you doing?

Jonathan Sanchez

>> I'm doing great. I'm excited to be here.

Paul Nashawaty

>> Yeah, I'm excited to have you on. You want to tell the audience a little bit about yourself and a little bit about eBay?

Jonathan Sanchez

>> Yeah, absolutely. So about myself, I stepped into this specific role about three years ago, and basically I was brought on board to unified systems across global marketing. Definitely a challenge, but something that's been rewarding especially by using Monday and implementing and consolidating a lot of our tools into a single platform. So definitely very rewarding.

Paul Nashawaty

>> Yeah, absolutely. It sounds like it would be. I mean, open day here at monday.com. It's been exciting. There's a lot of stuff happening, a lot of events, different breakout sessions.

Jonathan Sanchez

>> Absolutely.

Paul Nashawaty

>> It's really, really exciting. You have a talk later today?

Jonathan Sanchez

>> I do. I do. I'm going to be sharing more about how Monday has transformed the way in which we work, specifically with campaign planning and campaign management and everything that consolidates into that single atmosphere, whether it's working with creatives, capacity planning, and definitely sharing a lot of insights for how Monday has benefited us.

Paul Nashawaty

>> Awesome. Awesome. Well, I look forward to that talk. I think it's going to be great to see it. Let's talk about eBay's move from fragmented tools and what you had and to put more of that unified campaign approach. You moved on to a unified campaign system on monday.com. You reduced setup time from over 70%. Before you had these key pain points that you had before the shift. Can you talk a little bit about that? What made Monday the right platform for you to solve these challenges?

Jonathan Sanchez

>> Yeah, that's a great question. And as you can imagine, we had a global marketing that wasn't communicating with one another. Campaigns were flowing through multiple tools, and also there wasn't a single place or a single source of truth that was consolidating all of that data. So the first approach was to ensure that anything that was fragmented was analyzed, and that we found truly a single common denominator between every output that was flowing in every single team. So what we did is we initially laid out what tools were being utilized for what purpose and how each of the tools were tracking specific campaigns, and then we consolidated it by leveraging some of Monday's tools like intake forms and boards. So that allowed us first to consolidate the existing process and also provide our users and empower them with a single common language that they could speak in order for us to expedite the intake process through of campaigns. So in addition to that, I want to expand further on the benefits of what that has done. So the intake form for us, it allows us to digest content and then spread it out throughout multiple tools. What was happening before was things were living in spreadsheets and multiple other tools, and nothing was truly consolidated. But again, for us, the genesis of every campaign and a successful one is consolidating everything into a single intake form and then leveraging that data to make sure that campaigns and stakeholders are fully aware of what is happening in real time.

Paul Nashawaty

>> So that makes a lot of sense. You went from a lot of siloed systems to-

Jonathan Sanchez

>> Absolutely....

Paul Nashawaty

>> more of a unified approach. Obviously, collaboration kind of improved by that, right?

Jonathan Sanchez

>> Yeah.

Paul Nashawaty

>> It sounds like the siloed approach was complex and it was a lot of friction. Is that true?

Jonathan Sanchez

>> That's correct. Yeah. So in fact, as I mentioned, just people were not aware of what was happening when. So by consolidating everything into Monday, it even allowed us to provide high level visibility to our CMO and other stakeholders that need to know what's happening in real time.

Paul Nashawaty

>> Yeah. Well, I mean, looking at what you've accomplished I mean, managing over 3,000 campaigns across over 190 markets, it sounds like a logistical nightmare. But I want to know a little bit about the shift. Before that siloed approach, moving to the Monday's unified approach, how did automation and standardization... For example, over 700 automations and templates for workflows that you put into play, how did that play a role to restore the order and scalability for eBay?

Jonathan Sanchez

>> Yeah. This is something that I'm extremely passionate about as myself and my team we're fully ingrained into the creation of those automations. And truly every process that was previously being done manually, now we can automate it with the system. So what we've truly done is now at this point, there's 900 automations because we found gaps in our system that allows us to prepare for the future. And what does that mean? Think about some of the pain points that a lot of us in the industry suffer from which is duplication of campaigns and creation of multiple intake forms or briefs for different audiences like creatives. But what we've done on our end through the automation system is, again, the genesis is the intake form, but that allowed us to then spread information throughout. And then in monday.com, there's a tool called Monday Docs, which allows us to replicate the information that has already been submitted into the system and provide a secondary brief to other stakeholders. So no more duplicative efforts. Everything happens within the tool and again, all throughout automations and workflows, which is a true benefit. And I do have to share more. We were able to accomplish this and get the system up and running in just three months. It's definitely a feat, but it allowed us to move quickly, deprecate campaigns. And the cost savings were really, really well.

Paul Nashawaty

>> Yeah. I mean, it sounds like it would be. I'm going to equate automation and AI together. There's a lot of discussion in the market around-

Jonathan Sanchez

>> Absolutely....

Paul Nashawaty

>> using AI to figure out how to get things more efficient, optimize approaches. I mean, the visibility and collaboration is often one of the major casualties that you see in large-scale marketing operations, and it sounds like you've overcome this. But I do want to talk about with that AI approach or with the automation approach, did you do a complete hands-off approach or is it a human in the loop as part of this?

Jonathan Sanchez

>> Yeah. Let me start to answer that question by saying this. AI does not fix a broken system.

Paul Nashawaty

>> Sure. Yeah, good point.

Jonathan Sanchez

>> What we've done in the past, and the work that we've done to date in just the last three years has allowed us now to have really valid data that will help us prepare for the future thus incorporating AI into our process. So to answer your question. There will always be a human component to AI to keep feeding it the right data, but as we move forward, and this is across many organizations, but I believe that you must first establish a solidified system that allows you to move quickly and identify where your gaps are with manual inputs, have sound data in the system, which then you can feed it to an AI agent or a platform.

Paul Nashawaty

>> Yeah, that makes sense. I agree with you. I do think that the place for AI is to remove those tedious tasks that you don't need to have, a humankind of touching. But now I think AI and the automation is really put in place.

Jonathan Sanchez

>> Absolutely.

Paul Nashawaty

>> And I think when we look at this, how did monday.com's dashboard centralize the intake from the transformed eBay's teams to be able to execute and really report on those campaigns globally? You mentioned being able to share this information with your execs. Is that directly related to the unified approach from monday.com's dashboard view or is there something else that goes along with that?

Jonathan Sanchez

>> Yeah. No, I think it comes from specifically the dashboard and dashboard views. Again, you mentioned it earlier. With over 3000 campaigns coming into our system on a yearly basis it is key and important that everyone across the board is aware of what is happening in real time. So, again, I go back to the foundation that we laid speaking the same language, which is everyone imagined. So we onboarded over 1,000 users again in a short period of time, but the success from that truly bruised in ensuring that everyone is aware of what you're saying. So anything as simple as using Monday's statuses to ensure that anyone that's sitting here today and anyone that is sitting in our various offices in Europe, they know when a campaign is at each different stage. So if it's on hold, it's on here and it's on hold there. You have to establish the right foundation. And truly, again, the dashboard is feeding that correct information throughout every single user.

Paul Nashawaty

>> Well. Okay. That's awesome. From an internal marketing perspective and an internal process perspective. So it sounds like you're streamlining that, getting better operational efficiencies, but where it's really important is customers, right?

Jonathan Sanchez

>> Absolutely.

Paul Nashawaty

>> And I'm looking at some of the notes that we talked about in our briefing. We talked about how eBay support tickets dropped over 200 to just 14. That's a dramatic drop. If you're looking at this change that's happened, what can other organizations, what lessons can they learn and take from this in terms of investing in a platform that unifies and really provides that process clarity?

Jonathan Sanchez

>> Yeah. I think what would benefit a lot of companies is truly exploring and diving into their existing processes and being honest with themselves about what is truly fractured. Many times just as we did previously, we try to use a lot of patchworks and tools and spreadsheets and anything you can imagine. Everyone across the board maybe assumed that they had the right perspective, but it wasn't until the right people sat in the right room, came under a unified effort, and then with support of leadership truly championed a specific tool, in this case, it was monday.com for us. Now, why it was monday.com, and I think it's because the platform within itself it is extremely easy to use. It is truly something that I don't have an extensive technical background, but through the automation system we were able to build something that can be replicated everywhere else hence why, again, it took very little time to roll out. And also now as we manage the tool itself we're scaling it to a place where I truly believe other organizations would benefit from unifying, supporting a single effort, and then expanding it forward to their stakeholders.

Paul Nashawaty

>> Yeah. No, I agree with you. I think as an analyst, my job is to understand the market.

Jonathan Sanchez

>> Sure.

Paul Nashawaty

>> And understand what's happening in the space. One of the things that I am often asked by organizations is, what is the market approach and how do other organizations, what are they trying to do? So they're trying to modernize, they're trying to get better operational efficiencies and such. And most CIOs are like, "Okay, this is what we want to do." But the two barriers they run into are complexity and skill gap issues. In fact, in our research, what we find is 67% of organizations are looking to hire generalists over specialists. And not because they want to hire generalists, but that they can't find specialists.

Jonathan Sanchez

>> Sure.

Paul Nashawaty

>> So it sounds like because of the ease of use on the platform, that you can have your skill to have more of a generalist do the deployment than a specialist. Is that true?

Jonathan Sanchez

>> Yeah. Well, partially, but most importantly, imagine that you can have the person who is in the back seat now come up to the driver's seat. Imagine they will take in a journey where they want to go. So for us especially we were able to sit down with every stakeholder that we had whether it was our creatives, whether it was specific teams that managed specific tasks, and then it's almost like having them be in the front seat with us and then us sitting alongside of them and saying, "Great, show us your process and let's build it together." So this is why there's so much flexibility within the tool itself for us to invite those who were previously just doing a task. Now they have a sit in the game. They've come out of the shadows and they're being empowered to provide very valuable input, which is why I think also there's a lot of success, at least at eBay, within monday.com because we've empowered a lot of our backend users to truly take a front seat.

Paul Nashawaty

>> Now that's awesome because, again, it allows for that collaboration to occur.

Jonathan Sanchez

>> Yes.

Paul Nashawaty

>> All right. So this is a fairly large implementation. What eBay has done is transformative to your business. Is this just really built for large enterprises or can smaller organizations really take advantage of this?

Jonathan Sanchez

>> I think every organization can definitely take advantage of it. I mean, I have helped non-profits actually establish some of their processes through monday.com. Why? Because again, there's not too much of an uplift to gather information, place it accurately, and then began to have that data that's being input into the system provide truly deep insights for how any business from small to large can definitely operate.

Paul Nashawaty

>> Awesome. Yeah, I agree. I think that I've used the platform myself and my own practices, my own businesses. It's super easy to use. It just allows you to derive. It's really, really great. All right. So we're sitting here a year from now. We're at next Elevate 2026. We're looking at all the things that you've done in eBay. Now you're running like a finally tuned machine. What's the next generational thing that you want from monday.com?

Jonathan Sanchez

>> Yes. So one of the things we are already planning on is obviously incorporating AI, which we're highly excited about, but more so than that, we're also expanding the tool and bringing in performance metrics into the tool. So now imagine a system that's going to provide you the ability to plan a campaign, execute the campaign, and the last pillar is to provide you campaign performance. You don't, again, have to go to multiple places. Through AI as well you can bring insights into Monday and provide you a single place for you to have an end-to-end perspective of the campaigns you're submitting.

Paul Nashawaty

>> Super cool. Frictionless and easy deployment. That's what I heard.

Jonathan Sanchez

>> Absolutely.

Paul Nashawaty

>> Jonathan, thank you for your insights and your perspective. It been great having you on the show today.

Jonathan Sanchez

>> Thank you, Paul.

Paul Nashawaty

>> And thank you for the audience for watching. I'm Paul Nashawaty coming to you live from the show floor of monday.com at Elevate 2025 on theCUBE, your leading source for tech news.