monday.com Elevate 2025 | Daniel Lereya, monday.com

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Daniel Lereya

Chief Product & Technology Officer

monday.com

play_circle_outline Daniel Joins monday.com as Chief Product and Technology Officer: Embracing AI's Transformative Role in Future Work and Productivity

play_circle_outline Enhancing Workflow Efficiency: Embracing Sidekick AI for User-Friendly Adoption and Immediate Usability in Organizations

play_circle_outline Mention of monday campaigns supporting collaboration between sales and marketing teams.

play_circle_outline Empowering Citizen Developers: Harnessing Vibe and Magic for Rapid Creation of Custom Business Solutions

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Daniel Lereya, monday.com

Daniel Lereya

Chief Product & Technology Officer monday.com

theCUBE is live from monday.com Elevate ‘25, bringing you inside the biggest announcements reshaping the future of work. In this conversation, Paul Nashawaty sits down with Daniel Lereya, chief product and technology officer at monday.com, to discuss how AI is becoming the silent infrastructure of modern business. Lereya details how monday sidekick, monday magic, monday vibe and digital workforce agents are redefining the way teams collaborate, innovate and get work done.

This interview unpacks how monday.com is lowering the barriers to AI adoption b... Read more

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What is driving the excitement around the new announcements from monday.com? add

What challenges are people facing in adopting AI technology in the workplace? add

What are the benefits of using monday.com and how does its integration impact workflows across departments? add

What is the vision behind the creation of monday.com and its relevance in the context of changing business needs and the introduction of AI? add

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Daniel Lereya, monday.com

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Paul Nashawaty

>> Hello and welcome. I'm Paul Nashawaty coming to you live from the show floor at monday.com Elevate 2025. I'm joined today by Daniel from monday.com. How you doing, Daniel?

Daniel Lereya

>> Hi.

Paul Nashawaty

>> Great to have you on. Why don't you tell the audience a little bit about who you are and what you do and a little bit about monday.

Daniel Lereya

>> Yeah, sure. So first of all, thanks for having me. My name is Daniel, and I'm the chief product and technology officer at monday.com. And it's such an exciting day, right? With all these new announcements.

Paul Nashawaty

>> Well, lots of new announcements. The keynote was really packed. I mean, there was a lot of people here. The show floor has been packed. There's so much buzz going on. What do you think is driving all this excitement?

Daniel Lereya

>> I think this series is quite special because this is area where there is a huge, huge shift in what we can offer to our customers, and we really believe that AI is such a huge impact on how people work. And we really believe that this year it's all about the future of work in which people can actually not just manage their work with monday.com, but also do the actual work with it. So we have so many exciting things that we wanted to share today about this new future of work and how you can leverage it.

Paul Nashawaty

>> I was really amazed during the keynote talking about magic and what that can do from an AI perspective using natural language and really making it easy for things to happen. That was really, really cool. But let's talk about a little bit more, go ahead and go deeper into the product. So monday's sidekick, right? When we look at that, it seems to be a leap forward in contextual AI. How is this different from traditional tasks and what happens? How can we use sidekick more creatively to have operational efficiencies?

Daniel Lereya

>> Yeah, I think you saw on Eran's keynote that so many people are using AI in the day to day, but when it comes to work, the adoption remains very, very low. And in my eyes, the reason for that is that first of all, you need to understand what AI can actually do for you. It's not that trivial. So there are so many great things that this technology can offer, but with that, taking this huge power and making it actually work for you in the workplace is something that not many people have achieved so far. And with sidekick, we really wanted to change that. So first of all, sidekick is built within your existing place of working. So it's right there in monday with all the context of your work. So think about it, this is huge. It's not just knowing your past projects and tasks, which is very important, but it also understands your role. It understands the dynamics between the workplace. It understands the personal preferences that you have when it comes to work, your company, such meaningful context that it has in order to actually do the work for you. And the second thing is that we pay the very special emphasis on making it proactive, especially when it comes to adoption. So if you think about it, starting with sidekick is super easy. You just click on the star, proactively suggests what it can help you with, and from there the flywheel starts to move. So I think the main things are, one, the fact that it has the full context of your work. And the second thing is that it's very easy to adopt.

Paul Nashawaty

>> Yeah, yeah. No, it seemed like it. I mean, it seems like you've removed a lot of the friction in the platform to make this work. I think that's going to have a really big impact on users' daily workflows. I mean, it sounds like it's a really logical product to kind of come out the door with. When we look at that, the nice thing about monday.com is the workflows kind of flow with the different projects that are going on. So it's like you're looking at, dare I say, a single pane of glass, because we know that's not true or anything, but you have a single pane of glass for your workflows, and then we get into these monday campaigns. And so now that you can embed monday CRM and the shaping the future of the alignment between marketing and sales teams, this is incredibly important, especially when we look at the introduction of the agents as well, because now you have information that's gathered data sets from different areas. You have these monday campaigns that are making sales and marketing work better, faster together. Why don't we touch a little bit on that and why is that important to the audience?

Daniel Lereya

>> Yeah. I think first of all, what we try to do with monday is actually provide you a full suite of solutions, which are all built on top of the same work OS, meaning that all of monday's products actually uses the same data layer underneath. And also allowing you to do workflows that spans across different departments, different products within your day to day. Because when it comes to work, things are not bounded or bounded to a specific product. You work with other departments, you do workflows that are crossing the entire organization. And I think that this is why when we built monday.com, it was extremely important to us to have everything natively connected. And now when you introduce AI to that story, so AI has all the data in one centralized place, and this data is actually the best context that it can have in order to actually do work for you. So if you think about it, the fact that all the products are deeply connected, they share the same data layer and workflows are connected, what we can now offer with AI is much more profound.

Paul Nashawaty

>> Yeah. And robust. I mean, you can basically pull from various sources instead of having silos.

Daniel Lereya

>> Exactly. Exactly. So we really believe in the future when companies do the work on top of monday, and then as you use more products, basically everything becomes better. You get this compound effect between everything and this is what makes the difference.

Paul Nashawaty

>> Yeah, absolutely. I mean, organizations are moving faster. They have to, AI is driving that, and those organizations that are not adopting AI solutions are going to be in the competitive disadvantage. And I think that that interaction between sales and marketing is a big push for campaigns. But I also really was, I mentioned it earlier and I'm kind of really excited about it, is the monday magic and monday vibe. I thought that was really, really cool. And I'm kind of geeky about that when it comes to app dev in the space, but it really does allow teams to build full business solutions. And when I think about it, the amount of development that's happening at the citizen developer level, the lines of business, that's where that monday magic and monday vibe really come in and really is an exciting new way of doing business. But yet you're still in the same environment that has all your data and all your systems and all your connectivity. So why is that important to organizations?

Daniel Lereya

>> Yeah. I think it starts with the beginning of monday, where we see the power of software as something that can make businesses much more powerful. So we always believe that the people within the organization that have the actual business problem should be the ones who are building the solution towards it. And this is what made us build monday.com. It's a platform with all these flexible Lego bricks that you can actually build your own solutions. And we saw that people take this power and really changing how their business work. They suddenly can create their own solutions. They suddenly can have immediate time to value. And this is super important as the world keeps changing so fast. So now with AI, this vision is actually accelerates because if you think about it, now, everyone can be builders, whether it's building their own solutions with magic, the barrier is even lower than it was before. But it's not just that. They can actually use monday vibe and they don't need developers by their side for everything around the organization. And this gives people the power to actually build the best and highly or perfect tools for them. Highly tailored exactly for their problem, exactly in the way they love to work. And I think this is a huge power. And with AI, this power is now accessible, creating code and vibe, using vibe coding to create apps by everyone. And we really see everyone building with vibe. It's amazing to see. It can be people from marketing, it can be from operations, hr, you name it.

Paul Nashawaty

>> Exactly. Yeah.

Daniel Lereya

>> You don't need to be a technical person.

Paul Nashawaty

>> The professional developer doesn't have to do it. It's the lines of businesses now that are working on it. So we're moving very fast, everything's changing fast, everything's rapidly . At what point are we going to think up something that's just going to be created?

Daniel Lereya

>> Sorry?

Paul Nashawaty

>> At what point are we going to just think something up and it's going to be created? I mean, it sounds like that's how fast this stuff is happening.

Daniel Lereya

>> I feel we're not that far away from it. monday vibe in essence, is exactly that. You say what you want, an application is being created for you. You can continue and elaborate it just with plain text. And this gives the power to actually build things in seconds. And the most important part is that while we see this as a huge, huge power of building, we want to also make sure you have the full control to keep it, first of all, governed and secured, but also connected.

Paul Nashawaty

>> Yeah. Absolutely. I mean, compliance, regulation and governance obviously is a big part of business data, and the data's the business lifeline, so you have to have those regulations in place in order for things to go away. But I agree with you, but the creation of the applications is one thing. vibe is awesome. It's really cool. But you've also introduced a number of digital workforce agents, right? And the agents are really pulling the data from various sources. That's where the lifeline is, right? The data. So you have the application built, but now they have the data that backs it up. So you've introduced things, I was watching in some of your demos of the SDRs or the IT service agents, right? These are agents that allow for the interaction between different parts of the business. Let's talk a little bit about those agents because I think that's a big part of it.

Daniel Lereya

>> Yeah. In my eyes, agents is the most exciting part, because suddenly it's not about increasing your head count. You can get much, much more and also make your current people in the organization much more powerful with agents. And it's not just saving work with agents, it actually changes the game. So if you think for instance about service, suddenly you can have service which is immediate at any language, knows every detail about what you are servicing for, and consistent in the quality, which is a new era for service. And this goes the same way for CRM. Think about businesses today that have so many leads coming in and they cannot contact all these leads. So they need to prioritize and live some of the opportunities on the table. With AI, this is changing. And I think the fact that now everyone have virtually infinite world force at their hands is going to change the game dramatically.

Paul Nashawaty

>> I agree. I think that's kind of a utopian view. I think that people want to get there. I think that customizable digital workforce, it really is an ambitious goal, right? But let's talk about some of the challenges. What are the biggest challenges that make this vision really come to life?

Daniel Lereya

>> Yeah. I think, as always, the biggest challenge, first of all is to make people adopt it. And to adopt something, you need to understand it. You need to see how you on your own hands can actually do it. And I think with agents, when I talk with customers and when I talk with other people from the industry, it always sounds so complicated. It always sounds so sophisticated and something that is preserved for specific people to know how to do. So the first thing we really put a great emphasis on with monday's agents is how intuitive is it and how easy it is to start and create your first agent. And it can be something extremely simple, but we want to reduce the barrier of having agents working for you as low as we can possibly do. So this is one thing, and I think the next challenge after you adopt it is how you govern it, how you orchestrate this work, how you make it work for you in a way that it's predictable, that you get the chance to review and to approve and to make sure that things goes as you plan them and not going sideways. And for that, I think the connectivity with monday's platform, which is basically around that. It's around managing work, it's around gaining visibility, it's around orchestrating large number of efforts. I think it can play a crucial part in putting this agents to work, but in a way that actually works, first of all, alongside people, and also in a way which is predictable and gives the control to the people.

Paul Nashawaty

>> Yeah, yeah. Well, I'll tell you just from the interests on the show floor here, there's definitely not a lack of people interested in learning this, so I agree with you. And you can get into their hands, they'll look at it and see how easy it is to use. I mean, it's really, really powerful. We talked about a lot of announcements, a lot of innovation on this just short discussion. Where would you advise the audience to go to learn more if they wanted to learn more from this event or from just monday.com, where would you advise them to go?

Daniel Lereya

>> So you can start simple. Go to your monday account, open the platform, and just click on the star and start experimenting with sidekick. By the way, you can ask him the same question exactly and get his guidance within the platform. I think I would start from three main places aside from it. So we said sidekick. Second one, I would explore vibe just getting into monday vibe, you know monday.com/vibe, starting from a simple use case. You'll be surprised how easy and intuitive that is. And also coming next with agents, just try to create a very simple agent. Take some tasks that you are doing during your day to day, which takes time. Shouldn't be the complicated one. It shouldn't be the most sophisticated one. Start simple. Get the first thing done by agents. And from there you see how easy to continue and evolve.

Paul Nashawaty

>> Daniel, great advice. That's great advice. Well, thank you, Daniel, for being with me today. Your insights and perspective is really, really powerful for the show. And thank you to the audience for watching. I'm Paul Nashawaty coming to you live from the show floor of monday.com at Elevate 2025 on theCUBE, your leading source for tech news.