Ronald den Elzen​, Heineken

More from IBM Think 2025

Ronald den Elzen

Chief Digital and Technology Officer

Heineken

Info

Ronald den Elzen, Heineken

Ronald den Elzen

Chief Digital and Technology Officer Heineken

Ronald den Elzen, chief digital and technology officer of Heineken N.V., joins theCUBE’s Dave Vellante at IBM Think 2025 to share how Heineken aims to evolve into the best-connected brewer. The conversation explores how data and technology support the company’s 190-country portfolio and deepen its consumer engagement.

Drawing from his experience across sales and executive leadership at Heineken, den Elzen explains how the company is harmonizing data and scaling digital tools globally. He outlines the role of AI in enhancing customer connections and s... Read more

Ronald den Elzen, Heineken