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Rebecca Knight

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SiliconANGLE Media

Celebrating Kubernetes, AI breakthroughs and swag culture: Google Cloud Next day two insights

The discussions on day two of Google Cloud Next centered around a wide variety of topics, including the latest innovations in next-generation artificial intelligence, tax modernization and sustainability, and branded items from companies taking part in the event.From cutting-edge discussions on Kubernetes’ milestone anniversary to illuminating insights into government modernization efforts, day two at Google Cloud Next offered a glimpse into the forefront of collaborative partnerships, generative AI and the latest swag.“It comes back to simplification, making AI easier,” said Rob Strechay (pictured, right), theCUBE Research managing director and principal analyst

play_circle_outline Coverage of Google Cloud Next event in Las Vegas, Nevada

play_circle_outline Highlights of interviews with Chen Goldberg, Karen Dahut, and Mark Lohmeyer

play_circle_outline Focus on simplification and collaboration in the AI and cloud computing space

play_circle_outline Analysis of swag and giveaways from various companies at the event

Info

Day 2 Wrap & Swag!

Rebecca Knight

Host SiliconANGLE Media

HOST

(upbeat music)

>> Good evening, nerd fam and welcome back to Las Vegas, Nevada. We're here at the end of day two of three days of coverage on theCUBE at Google Cloud Next. It has been an absolutely fantastic week. My name's Savannah Peterson, joined by the Dream Team, Rebecca Knight, John Furrier, and Rob Strechay. You all have just been crushing it this week. Very impressed with the energy, the interviews. Our guests have been great. It's our special savvy swag segment. But before we get into the goods, I'd love to ask you each, just for a quick highlight today, we'll start with John. My favorite was Chen Goldberg came on. She talked about the Kubernetes 10-year-old anniversary. So it's kind of a private win for, oh, the public because it's a community, but theCUBE's been to every KubeCon.

>> Savannah: I know, I love that.

And that's how I met you all. >> That's how we met Savannah. And it's been one of those moments in the industry where it actually worked. (laughs)

And working. >> It really did.

That's a great point. >> That was a good segment. And then we just had HCLTech, which is doing some amazing, they're all in with Google Cloud, so good to hear that. And there's just tons of great stories around. More the same, which is next generation AI's here. Generative AI enterprise, all good stuff. Typical great CUBE day as usual.

>> Savannah: Yeah.

>> Yes, I agree with everything John has said. I really also enjoyed Karen Dahut self-described Mission Junkie. She's the CEO

of that local public sector. >> With that energy.

>> I know, right? >> Yeah. That's great.

>> And she just had a lot of great things to say about how Google is helping to modernize our federal government and also local and state government.

>> Which is a huge issue right now.

>> For sure. Oh, yes.

>> Regulation is kind of the elephant in the room that I think a lot of people aren't-

>> And it'll remain the big issue for a long time.

>> Exactly. No, absolutely. Rob, what about you?

>> Yeah, I think again, it comes back to simplification, making AI easier. And there was a lot of really good guests on from HCL and PwC and a number of others that were on talking about how they're bringing different apps to different things. We talked about tax and sustainability, which...

>> That wasn't the most unexpected one to me for sure.

>> I did not think I'd be talking tax and sustainability with PwC.

>> 'Tis the season. Yeah. (Savannah laughs)

>> Also, one favorite moment was Karen from Public Sector gave a public shout out to Kevin Mandia, which I thought was awesome, because we've had him on theCUBE. And he's on the board of the Google Cloud public cloud venture. So that was a random, but cool shout out.

>> Yeah, definitely. Very cool. I'm glad you brought that up too. I mean, that PwC segment was definitely fun. And I hadn't really, I hadn't really thought about modernizing tax at the enterprise level.

>> No one wants pay taxes. >> Before in my life, frankly. (Rebecca laughs) But as a business owner, everything that they were saying made so much sense.

>> Absolutely. Yeah. So what was yours? What was your takeaway?

>> Whew, man. It's tough. I think one of the things that I really took away from is how many people are playing together to achieve success in this space. And you've got, you know, with Google announcing their ARM CPU, there's just, there's a sense that everyone needs components from each other right now, or needs software from each other be able to be successful. And so this culture of collaboration, which I don't always associate with enterprise. I really find, I associate much more with the open source community. I feel like that's really bleeding into this space and that GenAI is the backbone of that.

>> Yeah, I mean, I think, again, we had Mark Lohmeyer on and Arm on earlier and what he's building in that, in the CPU/TPU/GPU space is then Hen is coming on and putting the software on top of the operating environment, which the run environment, which is I think just super interesting how they're really working together, and especially when you get to distributed clouds. So I think it's been a exciting week.

>> And the ecosystem here with the booths. I mean, you have a show that we would, you would look like, go back four or five years ago, like Google Cloud, the Challenger as (indistinct) put 'em, I call it, I mean, trying hard to be number three, really has come into a great position and they're voting with their wallet, with the booth sizes, their participation. So, you know, with that ecosystem comes, get the attention.

Savannah. >> Yeah, yeah.

>> So the question is, what's the swag look like?

(all laughs) >> I was going to say, my favorite per the day is not happening.

>> Let's get into the real story, which is who's got the best swag?

>> Exactly, well, you know, I love going to talk to all the booths because you get to chat with people and they have put a lot of thought into their marketing, at least some of them. As you know, we won't just feature any T-shirt or any pair of socks on this show.

>> We got standards. >> It's got to be impressive. But the thing that I obviously noticed, given the branding, Tote-ally AI Savvy. It's like they knew Savvy was going to come by.

>> Oh my God. >> That's a troll. That's a trolling win right there.

(Savannah laughs) >> Yeah. No kidding.

>> John: Troll for the win.

>> Don't they say that everyone's favorite word in their language is their name

or something. >> For sure. Yeah.

>> So I mean, when I saw this bag, of course.

>> John: An instant winner.

>> It was an instant, an instant winner. We've all got a lot of energy on the show and I think we were all serving big data energy.

>> Rebecca: Oh yeah. BDE.

>> You got that BDE. You got that BDE going on here, you know.

>> Rob: By the way, the bunny's name is Captain Bunbun.

>> You might need this. >> Aww, there you go.

>> First of all, big data. That's old school term.

>> I know >> That's Starburst going old school. It's GenAI energy.

>> With a very catchy trucker hat too. We see a lot of black, it's nice to see some color, especially with the pool red outside here Mandalay.

>> John: That's an eighties, nineties throwback too.

>> Super. No, they got some of that.

>> Oh, trucker hats are all the rage.

>> Oh yes. >> Oh yeah and the bucket hats. I'm not featuring any bucket hats 'cause we featured them before, but they are bucket hats. Red Hat even went bucket hat this time instead of your typical fedora.

>> Rebecca: Okay.

>> So we are in a bucket hat era. I've got a fun surprise for you in my backpack actually. I love that the folks at Release brought me over a cube, specifically, obviously,

because of my earrings. >> Oh my gosh.

>> And we see a lot of Rubik's cubes on these show floors, but they're not always branded. And this is a really fun opportunity. And this one is done, so it's not going to frustrate you.

>> That's good. >> The whole time which I'm happy. (Rob laughs) This is a runner for my top and I'm going to wait till the end of the segment to announce, but this was a really nice find. As you may or may not know, 80% of swag up in the landfill within the first year being produced.

>> Wow. That's depressing. >> Which is really sad. It's a multi-billion dollar industry and that's pretty depressing. But so I'm a big fan of swag with intent. High quality swag that people are going to use

and utilize. >> Sustainable swag.

>> And who doesn't want a Yeti mug? I mean, I know Stanley's having its moment, but my gosh, this is a really valuable piece of swag. It's really durable and heavy. I'm excited. I'm probably going to keep that. I really appreciate. I really appreciate that the folks Alkira put that together. It's definitely nice and they've got good energy over back there by the bar. We also would be silly not to mention the swag from our friends at McKinsey.

>> Oh yeah, I got it.

>> We had "Rewired." Rodney was nice enough to sign this bad boy for us.

>> Wow. >> Which was really sweet. That was a super special interview that we got to do, Rebecca. I really enjoyed getting to do that. And this was, okay, I have never seen this at a show. And this is Starburst really has a cool thing going on. This is a tactical pen. So there is a compass on the end of this. There's a flashlight inside, stylus. And if you unscrew it, it's even got a little screwdriver, which is kind of fun. So we had a multi-tool from Intel on at Paris. That was one of our favorites. That actually came home with me.

>> It's for the preppers out there.

>> Yes. >> Yes. (Rob laughs)

>> Also in Vogue, like the bucket hat is the tiny backpack. Tiny backpacks are making comeback. My coach purse is a tiny backpack. Really like that the Confluent people went ahead and did that. It's a nice alternative to the tote bag. Not that there's any shame in the tote bag. We are in Las Vegas and I love a good localized activation. The Optimizely folks have made a custom decks of cards. I saw a couple of other ones out there, but it's just a really nice touch. These conferences are such an epic opportunity to make an impression and why not have fun with it? I find so many companies, really just kind of mail it in and are boring. Speaking of not being boring, this was rad. FullStory actually lets you customize your own embroidery on your beanie. They've got their branding on the back, but you can put whatever you want on the front. Noah on our production team and I went and got our custom beanies. And their activation was really cool too because you didn't have to wait some long line. You put in your information and then they texted you when your hat was ready, which was really nice too. So it wasn't a distraction from your show experience. Definitely something that will be coming home with me. The first piece of swag that I picked up today, because it really spoke to me also being in Las Vegas, which is just absolutely, oops, let me get that sticker off there so it's not distracting. Was this 404 Broken AF t-shirt?

>> Yeah. (John chuckles)

>> From Mabl. I think, you know, at the end of a multi-day show in Las Vegas, everyone feels a little bit like their own 404 code. And this one really just made me smile. I do love the sense of humor that folks have a tendency to bring to these shows. Also, given how dehydrated we are in Las Vegas, Phythian has a Chapstick and also they are doing robot sketch drawings. So this is really fun. You go in, you take a selfie in their booth and there's actually a robot arm that draws it for you right there in just a couple seconds. Fun little souvenir. I guess that is a job that the robots are replacing to a degree, a little bit. And if the sketch artist is now being replaced by a sketch bot, I hadn't really thought about that, but that is a whole thing. John, why don't you talk about the yearbook.

>> So, well. >> Yeah.

>> Did you have yours?

>> No, I didn't. Mine never printed out.

>> Okay, so.

>> Yes, so one of the activations here,

this is really fun. >> This OctoAI, yep.

>> From OctoAI, their AI combines two models. They're trying to illustrate how you mix two different types of models. And it comes up with what you were like in high school. So what your yearbook photo would've been. So John Furrier was most likely to master time travel technology. And he just looks just fabulous here.

>> The lasers, it's the laser lights, eighties.

>> It's a very fun, that's super fun.

>> You take a selfie and then it calculates the image. Gets the text.

>> Oh, yeah.

>> Deages you. Yeah, love it.

>> You know, a little jeuje never hurt anyone. Just a little jeuje. Just a little jeuje.

>> And oil. (indistinct) a little.

>> I really am a fan of the folks at Wiz when it comes to swag. They do a really good job. Their whole installation this week is a diner. They actually have Elvis serving donuts in their booth. But in addition to their lovely and very bright tote bag that was easy to see on the show floor. They also have diner socks, which are pretty darn cute. And a little notebook so you can get cozy

and also take notes. >> Do a little journaling.

>> Yeah, do a little journaling. That's exactly what I think of doing after a show. It's just getting, just curling up and doing some journaling.

>> Having some me time.

>> But I do think it's really cute. I might actually keep this notebook because it's so fun. Googs is doing an activation where they are letting you send postcards. We see these at show floors, but it is kind of a nice thing. Say hi to mom. Hi mom. While we're here and send a postcard to a friend. We, also, oh this is, we only have one more T-shirt for us today. And this one is from Redis. Unstructured like my data. If you know me at all, you know that I'm not a structured person. So this one very much made me smile. And again, just another clever example of companies doing something a little bit different. I had to go by and and say hello to our friends at HCL and see what they had up. Really high quality notebook here. Yeah, just a classic. Can't go wrong. A lot of people with the notebooks. Apparently we're all going to go home and journal.

(Rob laughs) >> So old school.

It's such a throwback, yeah. >> Such a throwback. Okay, so this was the biggest surprise to me on the show floor. I've never seen this as swag and I can't say that about a lot of things. Logi did a croc charm.

>> Oh.

>> This is the little charm that you put in your crocs. Crocs having a moment, like the bucket hat, like the tiny backpack, everything. I was just going to say ugly is new again, but that's (Rebecca laughs) my own personal opinion. But I did think this was really kind of fun and clever. And I mean, if you are a croc where most people wear their crocs all the time, what a great place to have your brand.

>> For sure.

>> I was going to say, yeah, I wear crocs. You know what the little holes are for? Let your dignity out. (all laughs)

>> I wasn't sure what D word you were going to choose. No, no, no, the big D over here. Yeah, yeah, yeah. It lets your dignity out.

No, I get- >> That holds it in.

>> Well then there you go.

That is just for you, Rob. >> Excellent.

>> You can contain your dignity. As someone who uses a lot of bandanas, I thought this Rocky Linux bandana was kind of nice just 'cause it's not like everything else. You don't see a lot of bandanas on the show floor. So this will probably turn into one of my many sweat rags for sitting under these beautiful hot lights. But that was very thoughtful of them. We've also got, oh this is just fun if anyone wants to play. We've got a color, a light up bouncy ball. A lot of fidget spinners and a lot of little hand toys. But a little lighty ball is just a little more fun in my opinion. Oh, this one was super cool. So this is from Dialpad. This is actually an aromatherapy diffuser that plugs into your laptop.

>> Rebecca: Ah.

>> So that your workspace, wherever you are right.

Will smell lovely. >> Lavender.

>> I like to think of it as maybe, it's not a humidifier, but in my mind it is

'cause it's so dry here. >> Yes, okay.

>> I did think this was a really cute. And just thoughtful, different, there's not a lot of things that smell good at conferences. It's nice that there's something that smells good. I think that's great. One pair of sunglasses for us today, this is from the folks AtScale. Just thought it was a nice color, you know?

>> Yes. >> From AtScale?

>> Yeah. >> Nice.

>> Yeah, yeah. No, it's just a nice little hue.

>> I dig the color. Yeah. >> Match their outfits. It's the type of color you would actually wear. You know, I think sometimes some of these branded sunglasses

can get a little tacky. >> Yep.

>> And these were the type where I would not be embarrassed if someone reached in my car and checked it out. Pulumi has some really cute stuff going on. So they do, and I like this actually, they do custom stickers for every event that they go to make it a collector item. People can put them on their laptop, do their little thing, little platypus. Apparently when we were in Paris, and I'm sad that I missed this, they did a platypus with a croissant.

>> Oh.

>> Which I really feel like I missed out on. They also hooked it up with some very fun socks and a koozie, Vegas place where you definitely need to keep your beverage cold no matter what is in that beverage. And yeah, I think that's actually our whole shebang from this crew. Let me just make sure I didn't miss anything in my little tiny baby pocket. So that leads us to the debate.

Which of these- >> I do like the book that was personally signed by our guest on theCUBE was very perfect for just the overall intimacy of the gift,

of the swag. >> Right.

>> Yeah. >> That was very cool.

>> Savannah: No, I think that is nice.

>> But that's really not

for everyone. >> The aroma thing, definitely smart, that's clever.

>> The aroma therapy thing, I think is really cool.

>> That gets the creative award.

>> Why? I know. I thought this creative was very clever. I thought this was super clever. What do you think you would use the most?

>> I would definitely try,

oh, go ahead. >> Yeah. I like this color. I mean, this color is so in right now.

>> It's such a big color. >> And this is a cute thing. I appreciate this. And especially, yeah, 'cause the company branding is not so in your face.

It's just... >> Right.

>> So I like this. I like, I think I would use this.

>> I love the 404 throwback to the URL not found.

>> Right. That's what I mean.

>> It's generational throwback. And it's got the letters a AF which is very modern slang.

>> For sure. Gen Z.

>> You're so hip, John Furrier. (Rebecca and Savannah laugh)

>> It bridges both cultures.

>> Yes. Yes. >> Oh my God.

>> Yeah, yeah. It does. Would you say that's your fav then?

>> I think it's my fav. I think so. But I'm with these guys. I have never seen this before, so there you go.

>> It's such a nice touch. I think I'll actually use quite a bit of this stuff, which makes me feel good about the fact that it's not all going to go in into the landfill. And I'm definitely going to cherish this Alkira Yeti mug.

>> The Yeti mug is, that's like the high, that's the high quality winner. That's the high quality.

>> This is the quality. >> That ain't cheap.

That ain't cheap. >> No, this is not cheap. And it's thoughtful. And you know what people aren't going to do, throw it out.

>> No. >> Right.

>> You would give it to someone even if you had one already yourself. Super high quality. I mean really high quality from books to custom beanies to- It's the most versatile format too carve coffee holder.

>> I do like that it was in that format. I noticed that too. I saw some wine, you know, kind of the tumbler style. And this one is just, it's good. It's very succinct.

>> I think my favorite is the aroma thing because it's got the generative theme to it. It generates something.

>> Ooh, I hadn't thought of that. Wow

>> Rob: That is deep.

>> Yeah, exactly. It's next level.

>> It's deep tech.

>> Oh, it smells really nice.

>> It's kind of like what we did. Deep tech.

>> Very. (John and Rob laugh)

>> It's actually kind of, it's energizing.

>> I think it's meant to be invigorating as a sense.

>> Yeah. It smells like I need a massage.

>> Savannah: I know. (all laughs)

>> I think so too. Any spa certificates?

>> That is nice. >> I know. And it all of a sudden smells a lot better now.

>> Dialpad for the win. (all laughs) It's been a long day at theCUBE.

>> You're going out tonight. Yeah. (all laughs)

>> Oh, well this was great. Thank you so much for just a fantastic day. It doesn't feel like work when I hang out with the three of you. It feels like a gift. And all of our guests are so exciting. We've got another power pack today. Tomorrow it's going to be absolutely fantastic. John, Rebecca, Rob, thank you so much for your help today.

Thanks for- >> Great swag segment.

>> Helping me decide what our winners are too.

I mean, tough call, right? >> You're welcome.

(Rebecca laughs) >> Yeah, you did a great job. You did a great job and I love this color.

>> First of all, thank you for doing this segment. 'Cause it's become quite the thing. Now they got the savvy gamification. The pre-gaming and engineering the win.

(Rob laughs) >> Savannah: Yeah.

>> And so I got to vote for the savvy.

The logo. >> I mean the bag is pretty.

>> The bag has, got to go back to the original.

>> I know. I mean, this will also get some use with me for sure.

>> All the smart people watch this. Now we got to win next time. So now, so what is the criteria, if you had to say now the people, if you want to win the swag award here, heavy swag, what is the criteria? Is it a black box or do you have some special formula?

>> I appreciate, okay, so the way that I think about it is, was it thoughtful? I mean, just period. 'Cause most if you just slapped your logo on a shirt, that's not thoughtful. So are we thinking about swagger? Are you thinking about how brand is everything that people say about your company when you're not in the room? So I think it's incredibly critical. So I'm thinking about if you thought about it, I'm thinking about if it's local in any way. That's a huge player for me. I loved, when we were in Detroit, they used a lot of local vendors to upcycle wool shirts into koozie. And they had picked artists from there to do custom shirts for people. And there was just, there were a lot of things there that really activated the local economy rather than just having things shipped from Shenzhen with your logo strapped on there.

>> And boy, if it's a shirt, it has to be comfortable. I mean, it won't even be considered. If you're walking and the logo sticks to your chest.

>> Right. >> Come on. Not happening.

>> No, I know. I totally, John, that's a really good point. And that's so the other category that I really think about is utility. Is this just a novelty? We've had some fun desk toys and things on the show before that are interesting to look at, but am I really going to touch that in six months or even a week? Probably not. I think that having function and being able to use it again and again. And then I also think the last factor, I think of is how many brand impressions am I going to get from this swag if I'm using it? You know, is it something that it's going to sit in the closet or sit on a shelf, or is it going to be my mug that's in my car every time I drive to our studio in Palo Alto?

>> But there is that X factor.

Is it fun? Is it funny? >> Yeah.

>> Is it BD energy? You know, is it this?

>> Right. Oh yeah, and is it catchy? I mean, did it make me feel something? Smile, laugh, do I think you're clever?

>> Yeah, exactly.

>> And it tells you a little bit about the culture within an organization,

how they treat their swag. >> That's exactly right.

>> And what their attitude is. And it's really fun to see their eyes light up when they realize that we're going to feature it on the show. So I really appreciate getting to do this segment

with the three of you. >> It's really cool.

>> It's a nice touch. I think that's a wrap for day two. It's been absolutely brilliant. I think we're going to enjoy the show that Google's putting on. We got Kings of Leon, we got DJs going on tonight. It's going to be absolutely fantastic. Before we do anything else, I need to say a very special thank you to Andrew Anderson, Jay and Noah, who are holding down the fort on the production side. Also to Don who's rocking it. He's selling something right now over there. I can't tell.

>> Wheeling and dealing.

>> Yeah, I don't think he's listening.

>> Yeah. (all laughs)

>> He's going to be listening to the replay of this broadcast now that we were all chatting about him. Up here is a present, Don. And thank all of you for tuning in day two of our coverage here at Google Cloud Next in fabulous Las Vegas, Nevada. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise stack coverage. (upbeat music)

Day 2 Wrap & Swag!

(upbeat music)

>> Savannah: I know, I love that.

And that's how I met you all. >> That's how we met Savannah. And it's been one of those moments in the industry where it actually worked. (laughs)

And working. >> It really did.

>> Savannah: Yeah.

>> Yes, I agree with everything John has said. I really also enjoyed Karen Dahut self-described Mission Junkie. She's the CEO

of that local public sector. >> With that energy.

>> I know, right? >> Yeah. That's great.

>> And she just had a lot of great things to say about how Google is helping to modernize our federal government and also local and state government.

>> Which is a huge issue right now.

>> For sure. Oh, yes.

>> Regulation is kind of the elephant in the room that I think a lot of people aren't-

>> And it'll remain the big issue for a long time.

>> Exactly. No, absolutely. Rob, what about you?

>> That wasn't the most unexpected one to me for sure.

>> I did not think I'd be talking tax and sustainability with PwC.

>> 'Tis the season. Yeah. (Savannah laughs)

>> No one wants pay taxes. >> Before in my life, frankly. (Rebecca laughs) But as a business owner, everything that they were saying made so much sense.

>> Absolutely. Yeah. So what was yours? What was your takeaway?

Savannah. >> Yeah, yeah.

>> So the question is, what's the swag look like?

(all laughs) >> I was going to say, my favorite per the day is not happening.

>> Let's get into the real story, which is who's got the best swag?

>> We got standards. >> It's got to be impressive. But the thing that I obviously noticed, given the branding, Tote-ally AI Savvy. It's like they knew Savvy was going to come by.

>> Oh my God. >> That's a troll. That's a trolling win right there.

(Savannah laughs) >> Yeah. No kidding.

>> John: Troll for the win.

>> Don't they say that everyone's favorite word in their language is their name

or something. >> For sure. Yeah.

>> So I mean, when I saw this bag, of course.

>> John: An instant winner.

>> It was an instant, an instant winner. We've all got a lot of energy on the show and I think we were all serving big data energy.

>> Rebecca: Oh yeah. BDE.

>> You got that BDE. You got that BDE going on here, you know.

>> Rob: By the way, the bunny's name is Captain Bunbun.

>> You might need this. >> Aww, there you go.

>> First of all, big data. That's old school term.

>> I know >> That's Starburst going old school. It's GenAI energy.

>> With a very catchy trucker hat too. We see a lot of black, it's nice to see some color, especially with the pool red outside here Mandalay.

>> John: That's an eighties, nineties throwback too.

>> Super. No, they got some of that.

>> Oh, trucker hats are all the rage.

>> Rebecca: Okay.

>> So we are in a bucket hat era. I've got a fun surprise for you in my backpack actually. I love that the folks at Release brought me over a cube, specifically, obviously,

because of my earrings. >> Oh my gosh.

>> And we see a lot of Rubik's cubes on these show floors, but they're not always branded. And this is a really fun opportunity. And this one is done, so it's not going to frustrate you.

and utilize. >> Sustainable swag.

>> Oh yeah, I got it.

>> We had "Rewired." Rodney was nice enough to sign this bad boy for us.

>> It's for the preppers out there.

>> Yes. >> Yes. (Rob laughs)

>> Yeah. (John chuckles)

>> So, well. >> Yeah.

>> Did you have yours?

>> No, I didn't. Mine never printed out.

>> Okay, so.

>> Yes, so one of the activations here,

this is really fun. >> This OctoAI, yep.

>> The lasers, it's the laser lights, eighties.

>> It's a very fun, that's super fun.

>> You take a selfie and then it calculates the image. Gets the text.

>> Oh, yeah.

>> Deages you. Yeah, love it.

>> You know, a little jeuje never hurt anyone. Just a little jeuje. Just a little jeuje.

>> And oil. (indistinct) a little.

and also take notes. >> Do a little journaling.

>> Yeah, do a little journaling. That's exactly what I think of doing after a show. It's just getting, just curling up and doing some journaling.

>> Having some me time.

(Rob laughs) >> So old school.

>> Oh.

>> For sure.

>> I was going to say, yeah, I wear crocs. You know what the little holes are for? Let your dignity out. (all laughs)

>> I wasn't sure what D word you were going to choose. No, no, no, the big D over here. Yeah, yeah, yeah. It lets your dignity out.

No, I get- >> That holds it in.

>> Well then there you go.

That is just for you, Rob. >> Excellent.

>> Rebecca: Ah.

>> So that your workspace, wherever you are right.

Will smell lovely. >> Lavender.

>> I like to think of it as maybe, it's not a humidifier, but in my mind it is

'cause it's so dry here. >> Yes, okay.

>> Yes. >> From AtScale?

>> Yeah. >> Nice.

>> Yeah, yeah. No, it's just a nice little hue.

>> I dig the color. Yeah. >> Match their outfits. It's the type of color you would actually wear. You know, I think sometimes some of these branded sunglasses

can get a little tacky. >> Yep.

>> Oh.

Which of these- >> I do like the book that was personally signed by our guest on theCUBE was very perfect for just the overall intimacy of the gift,

of the swag. >> Right.

>> Yeah. >> That was very cool.

>> Savannah: No, I think that is nice.

>> But that's really not

for everyone. >> The aroma thing, definitely smart, that's clever.

>> The aroma therapy thing, I think is really cool.

>> That gets the creative award.

>> Why? I know. I thought this creative was very clever. I thought this was super clever. What do you think you would use the most?

>> I would definitely try,

oh, go ahead. >> Yeah. I like this color. I mean, this color is so in right now.

>> It's such a big color. >> And this is a cute thing. I appreciate this. And especially, yeah, 'cause the company branding is not so in your face.

It's just... >> Right.

>> So I like this. I like, I think I would use this.

>> I love the 404 throwback to the URL not found.

>> Right. That's what I mean.

>> It's generational throwback. And it's got the letters a AF which is very modern slang.

>> For sure. Gen Z.

>> You're so hip, John Furrier. (Rebecca and Savannah laugh)

>> It bridges both cultures.

>> Yes. Yes. >> Oh my God.

>> Yeah, yeah. It does. Would you say that's your fav then?

>> I think it's my fav. I think so. But I'm with these guys. I have never seen this before, so there you go.

>> The Yeti mug is, that's like the high, that's the high quality winner. That's the high quality.

>> This is the quality. >> That ain't cheap.

That ain't cheap. >> No, this is not cheap. And it's thoughtful. And you know what people aren't going to do, throw it out.

>> No. >> Right.

>> I do like that it was in that format. I noticed that too. I saw some wine, you know, kind of the tumbler style. And this one is just, it's good. It's very succinct.

>> I think my favorite is the aroma thing because it's got the generative theme to it. It generates something.

>> Ooh, I hadn't thought of that. Wow

>> Rob: That is deep.

>> Yeah, exactly. It's next level.

>> It's deep tech.

>> Oh, it smells really nice.

>> It's kind of like what we did. Deep tech.

>> Very. (John and Rob laugh)

>> It's actually kind of, it's energizing.

>> I think it's meant to be invigorating as a sense.

>> Yeah. It smells like I need a massage.

>> Savannah: I know. (all laughs)

>> I think so too. Any spa certificates?

>> That is nice. >> I know. And it all of a sudden smells a lot better now.

>> Dialpad for the win. (all laughs) It's been a long day at theCUBE.

>> You're going out tonight. Yeah. (all laughs)

Thanks for- >> Great swag segment.

>> Helping me decide what our winners are too.

I mean, tough call, right? >> You're welcome.

(Rebecca laughs) >> Yeah, you did a great job. You did a great job and I love this color.

>> First of all, thank you for doing this segment. 'Cause it's become quite the thing. Now they got the savvy gamification. The pre-gaming and engineering the win.

(Rob laughs) >> Savannah: Yeah.

>> And so I got to vote for the savvy.

The logo. >> I mean the bag is pretty.

>> The bag has, got to go back to the original.

>> I know. I mean, this will also get some use with me for sure.

>> And boy, if it's a shirt, it has to be comfortable. I mean, it won't even be considered. If you're walking and the logo sticks to your chest.

>> Right. >> Come on. Not happening.

>> But there is that X factor.

Is it fun? Is it funny? >> Yeah.

>> Is it BD energy? You know, is it this?

>> Right. Oh yeah, and is it catchy? I mean, did it make me feel something? Smile, laugh, do I think you're clever?

>> Yeah, exactly.

>> And it tells you a little bit about the culture within an organization,

how they treat their swag. >> That's exactly right.

>> And what their attitude is. And it's really fun to see their eyes light up when they realize that we're going to feature it on the show. So I really appreciate getting to do this segment

with the three of you. >> It's really cool.

>> Wheeling and dealing.

>> Yeah, I don't think he's listening.

>> Yeah. (all laughs)