In this interview from Google Cloud Next 2026, Philip Larson, managing director of the Google Cloud Partner Network at Google, joins theCUBE's John Furrier and co-host Alison Kosik to discuss how Google is rebuilding its partner ecosystem for the agentic AI era. Larson explains that the redesigned Google Cloud Partner Network (GCPN) functions as an umbrella spanning ISVs, services partners, data providers and marketplace partners — all aligned to guide enterprises through what he describes as an unavoidable transformation to the agentic enterprise. He details a $750 million investment covering AI training, sandbox credits and deployment vouchers, and underscores that the GCPN itself is built on Google's own unified AI stack, with agents embedded across every stage from partner onboarding through to delivery and support.
The conversation also explores how Larson's team eliminated the friction that typically undermines partner programs — stripping out unnecessary external audits in favor of metrics that actually drive outcomes: certifications, co-sell activity and closed statements of work. A standout example is the agentic SOW analyzer, which now influences 90% of funded engagements just six months after launch. Larson notes that partners are demanding new features at a pace that has compressed release cycles from annual to monthly, reflecting the energy around what he calls a once-in-a-generation opportunity. With 500 agentic customer use cases announced at the event, he outlines a near-future vision where partner agents communicate directly with GCPN agents to surface real-time go-to-market recommendations — building a competitive moat he believes no other hyperscaler can replicate at scale.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Google Cloud Next 2026. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Register for Google Cloud Next 2026
Please fill out the information below. You will receive an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Google Cloud Next 2026.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Google Cloud Next 2026. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Sign in to gain access to Google Cloud Next 2026
Please sign in with LinkedIn to continue to Google Cloud Next 2026. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Philip Larson, Google
In this interview from Google Cloud Next 2026, Philip Larson, managing director of the Google Cloud Partner Network at Google, joins theCUBE's John Furrier and co-host Alison Kosik to discuss how Google is rebuilding its partner ecosystem for the agentic AI era. Larson explains that the redesigned Google Cloud Partner Network (GCPN) functions as an umbrella spanning ISVs, services partners, data providers and marketplace partners — all aligned to guide enterprises through what he describes as an unavoidable transformation to the agentic enterprise. He details a $750 million investment covering AI training, sandbox credits and deployment vouchers, and underscores that the GCPN itself is built on Google's own unified AI stack, with agents embedded across every stage from partner onboarding through to delivery and support.
The conversation also explores how Larson's team eliminated the friction that typically undermines partner programs — stripping out unnecessary external audits in favor of metrics that actually drive outcomes: certifications, co-sell activity and closed statements of work. A standout example is the agentic SOW analyzer, which now influences 90% of funded engagements just six months after launch. Larson notes that partners are demanding new features at a pace that has compressed release cycles from annual to monthly, reflecting the energy around what he calls a once-in-a-generation opportunity. With 500 agentic customer use cases announced at the event, he outlines a near-future vision where partner agents communicate directly with GCPN agents to surface real-time go-to-market recommendations — building a competitive moat he believes no other hyperscaler can replicate at scale.
In this interview from Google Cloud Next 2026, Philip Larson, managing director of the Google Cloud Partner Network at Google, joins theCUBE's John Furrier and co-host Alison Kosik to discuss how Google is rebuilding its partner ecosystem for the agentic AI era. Larson explains that the redesigned Google Cloud Partner Network (GCPN) functions as an umbrella spanning ISVs, services partners, data providers and marketplace partners — all aligned to guide enterprises through what he describes as an unavoidable transformation to the agentic enterprise. He details...Read more
Philip Larson
Managing Director, Google Cloud Partner NetworkGoogle