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Unveiling Google Cloud's Role in Modern Cinematic Experiences
In this insightful video, we explore a captivating discussion featuring Lee Moore, head of Google Cloud Consulting, during the Google Cloud Next 2025 event. Hosted by Savannah Peterson and Dave Vellante of theCUBE Research, the conversation delves into Google Cloud's groundbreaking contributions to the movie industry and the unveiling of "The Wizard of Oz" at the Sphere in Las Vegas.
Moore, an expert in cloud consulting, guides us through the strategic intricacies of Google Cloud'...Read more
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What was it like to see the impact of the Yellow Brick Road and the movie on the audience in the auditorium?add
What project are you referencing in your statement?add
What work does the speaker do at Google Cloud Consulting?add
>> Good morning Cloud Community and welcome back to day one of Google Cloud Next here in Las Vegas, Nevada. My name's Savannah Peterson in the cloud cockpit with Dave Vellante all week bringing you the coolest stories. Dave, I'm stoked for this one.
Dave Vellante
>> Me too. I want to talk about movies, and AI, and this place is bumping, 30,000 people.
Savannah Peterson
>> I know. 30,000 people, interesting keynotes, lots of data surrounding the event. But first, a cinematic story from our opening guest. Lee Moore, thank you so much for taking the time to be here.
Lee Moore
>> For having me?
Savannah Peterson
>> So y'all kicked off the event with a pretty majestic and immersive wow moment at the Sphere, and I know that you're a part of that a bit. Can you tell me a little bit about what happened yesterday and why it's important?
Lee Moore
>> Yeah, so we had our leader circle and we went to the Sphere. We launched The Wizard of Oz or announced The Wizard of Oz movie together with our partners there, and I lead Google Cloud Consulting and my team are at the heart of that movie creation and bringing together our best models, our newest innovative models, some that are not even in production yet. We're really at the forefront of research, and to then walk in and see my team's work on this screen, it is so big, it really gives you goosebumps. And then to see the movie, it starts to move, seriously, it was an emotional moment and-
Savannah Peterson
>> I was just going to say, what was that like? You were talking about looking at the Yellow Brick Road, aka the Sepia road there, and what did it feel like to see that realized and watch the impact it was having on the people in that auditorium?
Lee Moore
>> Well, yeah, we do super resolution, so it makes a movie that's a hundred years old come to have the quality that our audience is seeing us now in. And so you see how that happens and you suddenly go the power of the technology and to do that, my team, the Google Cloud Consulting team that are working with our research teams and many, many other Googlers and third parties to kind of bring it to life. And you see, it's just the scale of the center is so cool. And we do many things in healthcare, in financial services, in retail, in all sorts of places, but when you see a movie come to life like that, you visualize, excuse the pun, what we actually do and you don't see that every day, so it was really special.
Savannah Peterson
>> Yeah, congratulations.
Dave Vellante
>> Just to give you an example of how challenging that was, a Wall Street Journal article today said the nose of the scare crow at some point had 10 pixels, that's it, that's all you had to work with, and you had to blow it up to the sphere, which is this enormous screen and make it look perfect.
Lee Moore
>> Yeah, incredible. Yeah, it's amazing. You train the models on all the material we have and then we use a lot of techniques and technical techniques that my team have brought and the DeepMind team and other teams in Google have brought to pull that together, and then you mix it with the visual effects, and the music, and the wind, and everything comes together, then the haptics in the chair and suddenly you're immersed in this movie. So it's great, really, really great. High visual example of what we do in Google Cloud Consulting.
Savannah Peterson
>> How long have you been working on this project, if you're allowed to say?
Lee Moore
>> We've been at it, I think probably about 18 months, and the launch date is towards the end of August, so we are getting into the sharp end now.
Savannah Peterson
>> Yes, definitely. I mean from 10 pixels to that level of scope and that amount of time, it's pretty impressive. So what is it that makes Google such a unique platform for helping power these immersive experiences?
Lee Moore
>> We've just had the keynote, I just stepped out the keynote, and you've seen an amazing description of the layers of what we bring. We have the best hardware, the fastest, most adaptable, most open hardware. We have the best models, whether it's across text, movies, sound, audio, everything, and the most open platform so we can use anybody's models, and then we have a platform on top of that to allow engineers and all these 30,000 people that are here to build things with them, and then we have our own applications. And I think the fact that we have all of that in such a most open way, we're the most open cloud, we're the most third party friendly cloud, I think. I joined Google with nearly four years ago, and all of these partners are here because they see the value of working with us and working with Google Cloud Consulting as well. So that I think is what our customers really like. And then there's always a little bit of magic with Google, right? I mean the inspiration, the innovation. People can try things with us that I think they never realized they could do before and we'll take it on and give it a try and most of the time we find a way of getting it done.
Dave Vellante
>> Can you explain the sort of strategy in Google Cloud services? Just reading through our notes, you got pre-packaged services, you have expert-led, how do you approach delivering client value? Frame a picture for us if will?
Lee Moore
>> Yeah, so many, many parts of Google Cloud, I lead Google Cloud Consulting, we're here to bring the reality to life for our customers and get to real-life outcomes, real-life value. And we do that, I say we help our customers learn, build, support, and succeed. So if you've ever done a Google training program, it comes through my team there, and lots and lots of learning going on here, huge learning expo, people get certified, they do gaming, they do all sorts of things to learn. That's probably the biggest barrier to using Google is knowledge, so we provide that. I have an amazing engineering team that have done the stuff we've started to talk about today.
Savannah Peterson
>> Clearly.
Lee Moore
>> They help customers build things together with our partners. So we work very, very closely with all the major partners you see around here to build with our customers' outcome stuff. And then, oh yeah, you've got to run this, you gotta do the day-to-day, keeping it running. We do some of that with our customers and we put that together with our largest customers for customer success, put it all together and you get an outcome. Now we have so many products and so many different bits of technology that no one customer or partner can usually know all of that. So we are the tip of the spear, the best engineering people there is to know about Google products. Our team can come work with those customers and I say first new moments that matter. If it's the first time it's been done, we should be there, if it's a new product, we should be there, and if it's something that's really critical like a film movie needs to be done on a certain day, we should probably also be there as well just to help partner network do their stuff.
Savannah Peterson
>> I love that.
Dave Vellante
>> It's not uncommon that in new markets, consumer leads the volume and the innovation and then it bleeds into the enterprise. So the conversation you hear a lot in enterprises is we're doing a lot of experimentation. You hear the terms like, "We're in AI purgatory." Okay, so what are you hearing from customers and how are you helping them get out of that AI POC hell?
Lee Moore
>> Yeah. I mean if you go back 18, 24 months ago when AI first come out, you had a lot of this experimentation, and almost went through that kind of disillusionment dip where people were like, "Where's the value out of this?" And what we've found is the customers that my team work with, we kind of bypassed that AI purgatory step. We are straight into getting things into production and driving value and then learning from that point on. And so this week we are launching a few new offers that we call them offers, but really they're solutions for customers. So one is around agent space, we launched the product here today. So we have an agent space accelerator. So if you are as a customer of mine, you wanted to get something out there, we have a little wrapper within a few days a week, we can get things out live for you, we can deal with all your security issues, any concerns you have, and stop that thinking phase that some customers get stuck in. We're also launching out, you asked about why we're different, the technology layer. If anyone wants to use our technology, we're launching a bunch of products around using our TPUs and just moving people's code base to use our chips to just make it much, much easier than it's ever been
Dave Vellante
>> To exploit the TPU.
Lee Moore
>> To exploit the TPU. So whereas before you would've to recode things, now put a wrapper around it, run it on a Google hardware, and you get the Google speed
Dave Vellante
>> And that wrapper doesn't cause any latency as you guys have figured that all out-
Lee Moore
>> Yeah, we've figured all that out . I mean, it takes a few days and weeks to work with the customers to do it, but again, it gives them the option whereas before maybe they didn't feel they had the option. And then of course you'll see one of our biggest partners here, oracle. We are doing launching an offer with them today as well around helping the migration of Oracle databases onto the Google platform. Again, making it really, really simple to access your data anywhere, on any platform, simplified licensing, all the commercial stuff that got in the way has been simplified down. So those are the three things that we're offering, together with all the learning that's going on here, lots and lots of learning programs and stuff that we've launched as well.
Dave Vellante
>> So full Oracle capabilities on the Google Cloud, real application clusters, autonomous database, is that right?
Lee Moore
>> We have a bunch of products out there, what we are focused on really is the access to the core database of you bring your own license, very low latency access. And you'll heard in the keynote and the bit I stepped out of just as they were doing, they're launching a whole bunch of new data products as well in our MongoDB and other areas that are going to kind of interface and interact better with Oracle. But yeah, agent space I'd say is the real exciting one for us here today and that's where we have really focused our energy on our booth.
Dave Vellante
>> And that one utilizing your portfolio of agents, you're building custom agents for clients, both?
Lee Moore
>> Both. So if you go to the booth here, you can build your own agent. You come down with me later, it'll take 10, 20 minutes, you can build your very simple agent. Obviously in real life you take a little bit longer. We've just launched Agent Space in my own organization in Google Cloud Consulting, and what I've found is a combination of technical and human challenge. So the technical challenge we can pretty much overcome.. It's how do I connect to all these different data sources, make sure I've got all the security in place, make sure that you can access one thing and you can access the other, all those types of things? But then the second thing is how do you get usability? And so I think the training, and the education, and the enablement, and really the change management is as important as the technical piece, and we also help our customers do that.
Savannah Peterson
>> Have you built an agent yourself for your team?
Lee Moore
>> I have. I've built my agent about two or three weeks ago. If you head out to my LinkedIn profile, I talked about it. I built my first agent, I sent an email autonomously from an agent as well, I received an email. It was quite exciting. I wouldn't say I'm going to be the... I'm not going to sell myself to a customer to build their agents, but I built one to try it out. I've done the training programs as well. I think you have to lead from the front as a leader with this stuff, and I always try and do that. It's amazing, you click, you drag, you drop, you tell it what you want to do and the interface is so human that you just use it.
Dave Vellante
>> But explain to the audience how that's different than think RPA, which is mimicking? It was a script and it would break easily. What's different about agents?
Lee Moore
>> I grew up in the consulting world, we did lots of BPO, then RPA came along, and the RPA tools really were trying to copy a human. The early ones, we literally would have a desktop PC on a desk and it would've copied a human mouse move, and a click, and a copy, and a paste. This is completely, fundamentally different technology, it truly understands your data, it understands the context you are in. It has the connection to you so when I query my data, it knows me, it knows my context. In future generations, it will know the tone I might want to set in my private world versus the tone I would set in an email for a business email, I have a different type of tone. And it knows that because it knows from the data about me that it's learned all of those things. You could never train an RPA tool to do that. An RPA tool was a very rule-based tool. These agents, and we are at the start of agent world. Agent world today is around search, and understanding, and a little bit of action. The real RPA power will come when the actions kick in and the think can really think for you. We just saw an amazing demo in the keynote of our customer engagement suite, it's a simulated purchasing of a plant and then some soil to go with the plant. And if you see the depth of that engagement that the AI can give a human, it's unbelievable, it blew everyone's mind.
Dave Vellante
>> What level of technical expertise do I need to build an agent that is productive for me?
Lee Moore
>> You and I could go build an agent now in five minutes. We could build a very simple query-based agent that would enable you to search and give you data, so it is that simple, all the way through to-
Dave Vellante
>> A Pretty complex workflow.
Lee Moore
>> Pretty complex workflow.
Dave Vellante
>> And the training is, it watches me and then learns and then I give it reinforcement?
Lee Moore
>> Not in the same way as RPA would've done. So it will learn from your data and then you'll give it steps that you'll want to follow, but it's very human interface. So I can say, "Tell me about theCUBE." And then the next, it knows, has context, has memory, and so then I could deep dive, "Tell me about the yesterday's articles. What are they saying, Google?" And then I can go, okay, "Well I want to now trigger an email to the host." And it would give me an email, and it will draft that email, and I could change it a little bit. "Get me a meeting with the host." Next step, okay-
Savannah Peterson
>> I see what you're doing here. . No, I love it. I mean, we would love agents to help us re-engage with our guests, remind you what a great job you did.
Lee Moore
>> Thank you. You don't have to do any summary, it could summarize this, send it off, and off you're done.
Dave Vellante
>> Great example.
Savannah Peterson
>> Yeah, so I've got one question for you to close us out here because as you've said, we'll be in touch and we'll have you back on the show.
Lee Moore
>> , yeah, yeah.
Savannah Peterson
>> Obviously you've proven that part through so far. When we're hanging out at Google Cloud Next, I know this was a big week of announcements and your enthusiasm tells me how much fun it is to deliver this to your customers, what do you hope to be able to say when we're at Google Cloud Next next year that you can't yet say today?
Lee Moore
>> Oh, the speed of progression, we've made 3000 announcements since the last Google Next.
Savannah Peterson
>> Wow.
Lee Moore
>> Yeah, just-
Savannah Peterson
>> Geez 3000?
Lee Moore
>> So 3000 product mentions.
Savannah Peterson
>> Holly molly, I'm adding that to my notes.
Lee Moore
>> 3000 launches of products since last Google Next. So what are we going to do? Let's assume it's 3000 again, it's probably more. The things we're announcing around our technology, our hardware, the openness of the models. I think the models will continue to get better and better and better over the year. There's always this kind of model war that's happening out there, we are currently number one, I don't know if you saw that?
Dave Vellante
>> We did, we did, we heard that.
Lee Moore
>> It's always good. I don't know how long that'll last, but it continues to be, we've got a good advantage this time. I'd say we have 500 customer stories this year, last year less than that, so I think next year everything will be customer. We've truly moved to the implementation mode. Here at Google Cloud Consulting, we are helping the biggest, best customers do the most challenging things every day, and The Wizard of Oz is a good example, but we're doing healthcare, financial services, retail, all those things, and I think those stories are what you'll see more of next year.
Savannah Peterson
>> I love that. Well, I'm tapping my red glittery heels here and wishing that we get to have-
Lee Moore
>> We all need the heels, yeah.
Savannah Peterson
>> That experience with you on stage, perhaps with a customer, with us and next time. Lee, thank you so much for taking the time.
Dave Vellante
>> Thanks man.
Lee Moore
>> Lovely to meet you, thank you very much.
Dave Vellante
>> Appreciate it.
Savannah Peterson
>> And thank you Dave. And thank all of you for tuning to our three power-packed days of coverage here at Google Cloud Next in Las Vegas, Nevada. My name's Savannah Peterson, you're watching theCUBE, the leading source for enterprise tech news.