In this in-depth analysis of services and artificial intelligence innovation at Dell Technologies World 2025, Doug Schmitt of Dell Technologies and Scott Bils discuss services innovation in the modern era of AI. Hosted by John Furrier and Dave Vellante on theCUBE, the conversation explores how Dell employs tech-driven solutions to enhance customer interactions. In this session, Schmitt shares his experience in his dual role, emphasizing the synergy achieved by leading both IT and customer service innovations. They discuss the deployment of AI technologies, which are transforming Dell into a model organization for customer engagement improvements. As the initial implementer of its own innovations, Dell offers exemplary customer service, a theme explored by both Vellante and theCUBE Research. Bils and Schmitt highlight AI's practical applications, including Dell's internal processes and AI governance, and the significant potential AI offers to streamline operations. According to Bils, the strategic use of AI has led to notable success in customer projects, such as collaborations with global entities like Whirly and Pure Health. These insights demonstrate how AI and efficient processes provide Dell with a competitive advantage.