Dell Bets Big on AI PCs at CES 2025 | Product Showcase: AI Studio/Ecosystem Preview

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Marc Hammons

Sr. Distinguished Engineer

Dell Technologies

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play_circle_outline Introduction to Dell AI Pro Studio and its purpose in simplifying AI PC development.

play_circle_outline Maximizing AI Potential: Dell AI Studio's Three-Pronged Approach, Implementation, Benefits, and Lifespan Improvements

play_circle_outline Prediction on the rise of agentic AI in 2025 and its possibilities.

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Product Showcase: AI Studio/Ecosystem Preview

Marc Hammons

Sr. Distinguished Engineer Dell Technologies

Dell showcased their AI PCs and components at a CES preview. The Dell AI Pro Studio simplifies developers' tasks with curated AI models and designs. It supports various use cases like customer interactions and image searches. The interface aims to streamline AI development. Developers can access Dell Enterprise Hub for runtime and management resources. Models have a lifespan of around 90 days with continuous updates. Agentic AI shows promise in email drafting and predictive actions. The team is excited about AI's potential for entrepreneurs. Overall, the Dell... Read more

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What is the new player in the AI scene that is causing excitement and how is Dell simplifying the development process for it? add

What is the process like in curating AI models for the Dell AI studio user? add

What possibilities do you see for agentic AI in the year 2025? add

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Product Showcase: AI Studio/Ecosystem Preview

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Savannah Peterson

>> Hey Dell fans. Welcome back to our exclusive CES preview. We're here in New York City giving you the first look at all of the AI PCs, as well as the other components of that ecosystem, which includes Dell's AI Pro Studio, which I'm very excited to talk to Marc about. Marc, thank you so much for hanging out this morning.

Marc Hammons

>> Thanks for being here.

Savannah Peterson

>> What is the studio? This is fairly brand new. People are getting excited. Break it down.

Marc Hammons

>> Yeah, absolutely. So as you know, it's been a fantastic year for AI, especially for the AI PC. It's kind of the new kid on the block, right? Through the years we've had IHVs out there with great CPU, GPU performance, but now there's a new component, a new player, the neural processing unit. The really interesting thing is there's a lot of differentiation out there when it comes to the NPU, but that adds complexity. Complexity in tool chains, complexity in software frameworks, complexity in knowing, hey, is this thing going to perform? So we're trying to solve for that for our customers, and the way that we're doing that is through the Dell Pro AI studio, and it's a great piece of software that's going to layer on top and simplify things for developers, and we're talking about taking it from a six-month lead time when you're just bootstrapping down to about six weeks. It's a pretty phenomenal game.

Savannah Peterson

>> Whoa. So how exactly do you see that what feels like an order of magnitude time decrease?

Marc Hammons

>> Yeah, absolutely. So when you think about it's a complex problem. Not only are you dealing with the silicon complexity that's out there, you're dealing with model complexity. What models run best on these machines? Which ones are going to solve the problems that I want to solve? And so what we're doing is we're going to take a three-pronged approach to that. We're going to go through the Dell Enterprise Hub, and we're going to curate AI models for IPCs out there, along with a set of Dell-validated designs for AI PCs. So you'll have models out there that you will know will work well on those systems. Highly performant, great accuracy and reference code to go and use as you bootstrap yourself on this.

Savannah Peterson

>> I got to dive in there just for a second. I think that's so important. There are thousands, tens of thousands, over 100,000 different models that people can choose from, and I think when companies or individuals are getting started in AI, it can be a bit overwhelming to understand what tools, what models, what devices are going to be best for whatever solution they're trying to come up with. So what is that process like in curating that choose-your-own-adventure for the Dell AI studio user?

Marc Hammons

>> Yeah, absolutely. We'll bring them down, we'll take a look. We'll build some reference code around them, kick the tires and figure out what works well for some of the use cases that we know people want to stand up, chatbots, rag-based models that are local. We're talking no network required. Maybe you're trying to do super resolution, maybe you're doing image search. We'll do the hunting and pecking and build those things out for you and make them available as part of Dell Pro AI Studio.

Savannah Peterson

>> What are some of the other use cases that you're excited about?

Marc Hammons

>> Yeah, it's one that we talk about. I love kind of the agentic theme that's coming up, and I love that you can imagine you walking in and there's kind of that customer you're going to go on the monthly visit to, and maybe they have that hot button issue and you walk in the door and they're like, "Hey, you know what? Scrap today's agenda. I'm going to talk about this. You need to be ready in 15 minutes." What are you going to do? You can imagine that you had all your collateral right there on the system and you could feed it into an agent and say, "Hey, look, we've got this issue. We're going to have to figure out a solution. Let me know what we could do." And right there immediately without having network connectivity, it can craft a response to help drive that conversation with your customer. So there's those types of scenarios that are really, really real world for many people that an AI PC could solve.

Savannah Peterson

>> So it's like having the smartest kid in the room as your study buddy, but it can compute anything in five minutes and you don't get called out for cheating?

Marc Hammons

>> That's right. Never gets tired, always ready for you. It's making those lists. It's thinking ahead. That's exactly the experience we want our customers to have.

Savannah Peterson

>> I love that. So one of the themes, and Michael talked about it this a lot in his keynote today, was the magic that happens, and tell me if you think this analogy makes sense when I think about the devices, they're kind of like the wand, the physical thing that's going to bring that magic and then the dust, the fairy dust a bit. Is this AI studio?

Marc Hammons

>> Yeah, absolutely.

Savannah Peterson

>> Do you think that's accurate?

Marc Hammons

>> Yeah, I think there's a lot of magic to it. It's a lot of hard work under the hood. You know what I'm saying?

Savannah Peterson

>> Yeah. Yeah.

Marc Hammons

>> It does take a lot to get there, but that's the intent. We want it to be a seamless experience. We want it to be easy for customers. We want it to solve very real pain points for them, and we think Dell Pro AI Studio can do that.

Savannah Peterson

>> How long have you been working on the studio? I can imagine the hardware in the studio have been together in conjunction for a while.

Marc Hammons

>> Yeah, yeah. I would say that we've been working on this for the better part of the year, maybe a little bit longer. It's been a long road, really happy to see it come to fruition. I think we talked earlier about, hey, it's a lot like Christmas. It's that time of the year, so it has that feeling as well.

Savannah Peterson

>> Yes, yes, it does. And congratulations to you and the team. How exactly does it work? So let's say I'm a developer, very excited by this conversation, which I'm hoping many are. How do I get started?

Marc Hammons

>> Sure. Again, we would start with Dell Enterprise Hub, go look out there models reference code, think about your problem set. Then there's the runtime piece, the piece that actually runs down on the client device. We'll provide that. That will be the execution engine, and that will leverage any number of runtimes that are out there, some of the open ones, some of the proprietary ones. So you can kind of pick, hey, do I want to go broad with my solution or do I want to get into a really high performance scenario? Up to the developer to choose. And then the third part is the management of that. We really don't talk about that much, but you can imagine that hey, models drift over time. Model accuracy can wane over time. New versions of models become available, and you might want to deploy one of those. So there's a management aspect to Dell Pro AI Studio through the Dell management portal, and you'll be able to deploy those models and manage them on the client devices that are in your fleet.

Savannah Peterson

>> That's pretty cool. You mentioned model lifespan being about 90 days?

Marc Hammons

>> Yeah. Yeah. It's been remarkable. If you think about it, models make news these days, which is just crazy, right? But it's true. I mean, there are improvements in performance, improvements in accuracy, and so the lifetime of a model, it's probably about three months, and that could just be a version improvement in the same model family, or it could be a completely new model that shows up on the horizon.

Savannah Peterson

>> I've got just a couple more questions for you. One, do you think that 2025 is the year of agentic AI?

Marc Hammons

>> I think that it'll be the start to it for sure. We'll start to see things on the horizon, and that's a really exciting space, especially when you're talking AI PCs, because I think it's easy to imagine agents in the cloud, but then you get to play around with, okay, a little thought experiment on what could an AI agent do to help you? Drafting emails, looking at predictive actions, maybe taking care of your laptop while you're away, applying patches, things like that to keep it up to date. All of those things are possible with agentic AI.

Savannah Peterson

>> I agree with you there. For what it's worth, I think we're going to see some interesting things happen in that space. I know that Marc Benioff and Michael are friends, and Mark's committed to a billion AI agents this year, this coming year, so we'll see what happens with those million agents or million. I don't know if I said a billion. Sorry fam. If I did. Question for you, so we're talking, it's January. What do you hope to be able to say at Dell Tech World in May that we can't quite yet say today, now that more of this is going to be out in the wild?

Marc Hammons

>> I definitely think it's going to be the year of the AI PC. You're going to see a lot more. One of the great things about Dell is we have a great end-to-end story, and that's the power of the Dell AI factory. I would say watch out for that come May. There'll be some really interesting things to see.

Savannah Peterson

>> That's very exciting. We were there when you launched your AI factory last year at Dell Tech World. Actually, my nails are inspired by the Dell Tech AI factory. If you go check it out. As a matter of fact, I thought it was so cool, and so we can't wait to see that. All right, last question for you. Speaking as a human, not just as a Dell Tech employee, what excites you the most about what's possible? Both with the AIPC but also with AI in general?

Marc Hammons

>> It's had this amazing leveling effect things that I couldn't do before. There's that whole theory around a requisite 10,000 hours to become an expert in anything. Now with AI, suddenly there's an expert at your disposal, and when you take that and you apply the creative forces that we all have, suddenly you can do all kinds of things that you've never been able to do before. And I think that's amazing. That's going to be just such a game changer for all kinds of entrepreneurs around the world. Suddenly they've got access to talent they wouldn't have had access to before.

Savannah Peterson

>> Oh, I think you're absolutely right. Actually just triggered one more question.

Marc Hammons

>> Yeah, sure.

Savannah Peterson

>> So I'm curious because I got made fun of for this over the holidays from my own mother. When you're communicating with an AI, whether that be Copilot, or ChatGPT or Gemini or playing with anything, really, are you polite and kind or are you direct and linear in your asks?

Marc Hammons

>> I'm polite and kind. It is just odd to me to just be direct and linear in the ask, and I think if we develop AI in the right way, you'll want that kind of an experience and it could actually add value to it overall, right?

Savannah Peterson

>> Yeah, I'm with you. I'm super polite to all the devices and my mother was absolutely grilling me for being too nice to technology, and I said, "First of all, we don't know what happens next. Also, I can't help but be kind. I don't know how to-"

Marc Hammons

>> Are you worried about who's going to be in charge in the future? Is that what you are worried about?

Savannah Peterson

>> Of much you're worried about? Let's just say I'm cognizant of the potential capacity. I wouldn't say that it's a fear, and I'm nice to the machine, so I'm hoping that they're going to be nice to me.

Marc Hammons

>> Absolutely. Start early. Yeah. I love it.

Savannah Peterson

>> Well, thank you so much, Marc. I really appreciate you taking the time this morning, and I'm so excited to see what people create with the Dell AI studio. It's going to be really impressive.

Marc Hammons

>> I appreciate that. Thanks again.

Savannah Peterson

>> Cheers, and thank all of you for tuning in for this super awesome CES 2025 preview. We're here in Manhattan and in Las Vegas this week. Let us know what you think the coolest thing you could develop in the AI studio is in the comments. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.