In almost every industry, it is a massive time for transformation, especially in the media and entertainment industry. The drive for better consumer relationships is funneled by data and AI. Databricks Inc. is a software company that provides automated cluster management. “They power all of their advertising targeting with Databricks, or companies like Comcast. We power the X-One platform. When you speak into your voice-activated remote, the reason you’re getting those recommendations is Databricks is under the hood,” commented Steve Sobel, a global industry leader of communication, media and entertainment at Databricks. The legacy of content creation is formulated: it sticks or it doesn’t