CrowdStrike Fal.Con 2025 | Daniel Bernard, CrowdStrike & Maria Hay, Salesforce

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More from CrowdStrike Fal.Con 2025

Daniel Bernard

Chief Business Officer

CrowdStrike

Maria Hay

SVP Product Management

Salesforce

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play_circle_outline Integrating Security into Business Operations: A Unified Approach to Transforming Challenges into Strategic Opportunities

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Daniel Bernard, CrowdStrike & Maria Hay, Salesforce

Daniel Bernard

Chief Business Officer CrowdStrike

Maria Hay

SVP Product Management Salesforce

What happens when your SOC moves into Slack? At Fal.Con 2025, theCUBE’s Rebecca Knight and Dave Vellante sit down with CrowdStrike’s Daniel Bernard and Salesforce’s Marla Hay to unpack how Falcon Shield, Salesforce Security Center, and Charlotte AI are converging to deliver real-time threat detection directly inside Salesforce and Slack.

This conversation highlights how the newly announced partnership between CrowdStrike and Salesforce gives customers a holistic view of their environments while staying in the flow of work. Bernard and Hay explain how... Read more

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What is the reason for the strategic partnership between Salesforce and CrowdStrike? add

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Rebecca Knight

>> Good afternoon everyone, and welcome back to theCUBE's Live coverage of Fal.Con 2025 here at the MGM Grand in Las Vegas. I'm your host, Rebecca Knight, alongside my co-host, Dave Vellante.

Dave Vellante

>> I feel good.

Rebecca Knight

>> Yeah. You do?

Dave Vellante

>> Yeah. Deep into day two. I'm so energized.

Rebecca Knight

>> We are. We're on the home stretch.

Dave Vellante

>> Let's bring it.

Rebecca Knight

>> Exactly, we're going to bring it. Indeed, we are. So I would like to welcome our next guest. We have Marla Hay, SVP of Product Management at Salesforce. Welcome, Marla.

>> Yeah. Thank you so much.

Rebecca Knight

>> And welcoming back, Daniel Bernard, Chief Business Officer, DB of CrowdStrike. Welcome back.

Daniel Bernard

>> Great to be back. Great to be here.

Rebecca Knight

>> So we are watching the beginning of a beautiful relationship, a new partnership today, a strategic partnership announced between Salesforce and CrowdStrike. Talk a little bit. I mean, I want to ask this to both of you, but Marla, I'm going to start with you, but what brought these two companies together?

>> Yeah. So our customers are really in the midst of a transformation into becoming agentic enterprises. And security and trust is really at the foundation of becoming an agentic enterprise, and we are absolutely thrilled to be partnering with one of the industry leaders in security in order to help provide our customers and our security tools with CrowdStrike security tools, the ability to have a holistic picture of their environment and their ecosystem in order to create that trusted foundation for an agentic transformation.

Dave Vellante

>> I'm always interested in how these partnerships come together. What was the main spring, the sort of germination of the partnership?

Daniel Bernard

>> I mean, look, we're both ... We run our business on Salesforce, so there's a big piece there of as we've grown, our partner systems, various clouds that they have, of course our CRM, it's all Salesforce. We're a Salesforce shop, we're proud to protect Salesforce as well. And in an interesting way, the adversary brought us together on this one. Because together, if you look at the proliferation of agentic identities and just in general identity security, the evolution of identity security, what you have happening today. You have bad actors going after third-party SaaS apps and gaining access where you have the right credentials and the right user with the wrong outcome. And we have some technology that works together where we can stop this kind of compromise. Again, secure trusted platforms with identities where these identities, these agentic identities or adversary laced identities, if you will, are actually gaining access in sanctioned ways and being able to have that posture management. So we have an SSPM solution, it's our Adaptive Shield acquisition, it's now Falcon Shield, it's on AppExchange. It's super relevant where together we're going to go to customers and help them secure their third-party software risk.

Dave Vellante

>> Okay. So you're a big consumer of Salesforce, different products, the different clouds. So you're dogfooding some of this stuff and you're going through an interesting product transition. This isn't to happen overnight. I mean, this has started quite some time ago that you guys, with the data cloud, what you're doing with MuleSoft, how you're doing, tighter integration with Tableau. It's starting to come together. I wonder if you could describe that a little bit and how that affected the security securing that platform.

>> Yeah, absolutely. So truly, data is at the center of all of this. So we really looked at, as you can see with Data Cloud, with MuleSoft really becoming a unified data platform. Bringing all of our customers' data together into one place, unifying it, making it usable, and it became a way for our customers to then create agents that are part of Salesforce that are inherent within the Salesforce trust boundary on top of all of the unified data that they have in order to create really powerful agentic enterprises for their own organizations. And so as we're evolving into the Agentforce, into these agentic enterprises, we really need to take a deep look at how does that affect, how do we do that with trust? How do we do that at scale? How do we do that with security? And so we've taken our security products and made them really agent-first, we've made them Slack-first. And then we're looking at, how do we expand that? How do we take that to the next level with a partner like CrowdStrike?

Dave Vellante

>> Is that true? Do you give agents an employee number?

>> The way that we do agents, they're secured in the same way that a user is secured on Salesforce. So when an agent is performing an action, they're doing it in the context of a user-style authentication. So an agent can have a specific scope, permission set, a profile. They're authenticated as a user authenticates. And so in that way, our agents get the benefit of the security that's inherent in the platform in the same way that our users do. So that's a way in which we're able to sort of manage and control the security kind of out the box for agents is treating them like users.

Rebecca Knight

>> So how will customers actually experience this? What will change for them in terms of the integration with Falcon Shield and Salesforce Security? How will their workflows change?

>> Yeah. So there's really three places where we're doing this integration. The first is through Salesforce Security Center. So we're bringing Falcon Shield and Security Center together. Security Center has all of the Salesforce inherent data events monitoring, and our customers will now get the benefit of their entire ecosystem set of events monitoring, threat detection via CrowdStrike, but all within a Salesforce context. So they never need to leave Salesforce in order to get the full scope of protection of their entire ecosystem. The second is through we're bringing Charlotte AI into Agentforce for Security. So Agentforce for Security is Salesforce's internal security agents for our customers, and they'll now be able to get threat detection, very easy mechanisms for managing and automating and acting on threats via Charlotte AI through Agentforce for Security. And all of that will be available through Slack as a mechanism, because that's where our customers already are. They're already operating in Slack every day.

Daniel Bernard

>> Exactly. So imagine running your SOC in Slack. And the reality is, a lot of that's already happening today, but without us making these kind of integrations possible. But when you get the power of Charlotte who just made a friend with Agentforce and these agents are working together, this is a new paradigm for how everything here in the crowd of CrowdStrike is going to work. The days of API integrations, they'll always be there, but the reality of the future of these kind of platform level collaborations is our agents are going to work together and produce novel outcomes.

Rebecca Knight

>> On Slack. Working together on Slack. On Slack.

Daniel Bernard

>> We're doing it on Slack. Exactly.

Rebecca Knight

>> Wow.

Daniel Bernard

>> So if you're in the SOC, you're a user, you have a security question you ask in Slack and you're going to get an answer that's the combination, the synthesis of Charlotte plus Agentforce.

Rebecca Knight

>> And so then the human analysts will be able to have this conversation and really understand what happened, what they're looking at, and then come up with a solution?

Daniel Bernard

>> Instead of having to log into a bunch of things to research an event, go to Salesforce and look in the Security Center, Security Hub. The Security Center.

Rebecca Knight

>> Security Center. Yeah.

Daniel Bernard

>> Security Center, thank you. So many different things. Security Center, and then go through Falcon and look there and maybe go look in another source. Now, it's all brought together with actionable steps for what to do about it. Game changer.

>> Yeah. Our customers never leave their flow of work.

Daniel Bernard

>> Exactly.

Dave Vellante

>> Can you talk about the go to market, how you guys go to market, how you price stuff, how it relates to things like marketplaces? How does that all come together?

Daniel Bernard

>> Sure. So this is one of our modules that you don't even have to be an EDR customer to use this module. We have so many different ways to land with customers. So it's available in their app exchange. It is a price per user, and that's how we're going to market right now. We haven't activated our whole ecosystem yet. Of course, Salesforce transacts down on AWS Marketplace and Google Marketplace, so do we. So there's different ways you can fund your purchase. But our business, it goes through partners or cloud marketplaces, and it's usually an and, not an or, and that's how we're going to take it to market. But this is just the launch of this product existence is there. And I can see our companies, we've had some good conversations around doing EBCs together, because you run your business on Salesforce, that's where you run your business. Salesforce has really emerged in this age of the cloud and in the agentic age is the home to how you run your business. You run it on Salesforce, at least that's what we do. You secure your business with CrowdStrike. And so when we are able to have a collective discussion with a CIO and a CISO and align everybody, great things can happen.

Dave Vellante

>> You'll do that in the Salesforce Tower, I presume. Which floor is it?

Daniel Bernard

>> Way up high.

Dave Vellante

>> It's the 26th or 16th?

>> The top floor. We do that on the Ohana Floor.

Daniel Bernard

>> On the Ohana.

Dave Vellante

>> So it's pretty nice up there.

Rebecca Knight

>> But I'm actually really interested in what you're discussing here, because security is built on trust and you need to unify that within the business side and the security side. But at the same time, as we've talked about here on theCUBE. Security is the business. Security is part, it is the business.

Daniel Bernard

>> It didn't use to be though. Security was always over there and the business is over here.

Rebecca Knight

>> Exactly. Exactly. So how are you thinking about unifying that and building trust and making sure that they do see each other as equal partners in this?

>> Yeah. One of the things I really love about this partnership is Salesforce is very traditionally a business user focused, and CrowdStrike is very solidly CISO focused, security focused. And we've been pushing to bring those things together at Salesforce, and this is just a huge shot in the arm in being able to do that. For all of our customers, bringing the CISO, bringing IT into those conversations so that the business and security are really working hand in hand to do the right thing for the business holistically,

Daniel Bernard

>> These worlds are colliding. So you see about two years ago, we came out with a module, Falcon for IT, which was really the first productization of part of the platform, a security platform for an IT audience where it's endpoint health, it's compliance, it's enterprise search. It had really nothing to do with traditional security capabilities, but just because we became that console of where security runs and security in the business are converging, this is just another step in that natural progression that's happening in the market. The CIO has to be a security expert, whether he or she wants to be. It's the fact of life. And agentic is only making things go faster. So I see it this is just the beginning of even more collaboration that we'll have with each other because the customer needs this collaboration.

Dave Vellante

>> So the CrowdStrike roadmap, more modules, flexible pricing, of course, new tuck-in acquisitions like Pangea and Onum embedded into the platform. Salesforce is going through a platformization, they'll call it. Sorry to use that word. Somebody else's word, but in this context, bringing together all these pieces, which largely were sort of loosely coupled, and now you're tightly coupling them through the data cloud. Where do you see your respective roadmaps going in the next couple of years?

>> Well, I see them coming even closer together. So I feel like in the same way that we're really anchoring Agentforce and the agentic transformation for our customers on top of data unification via data cloud. We're also looking at bringing all of our security products together into deeper partnership so that we can really provide a more tightly coupled holistic package for our customers that includes all of the security that they need, depending on their business cases and needs with the agent capabilities that they need, depending on their businesses and needs, all on top of this unified platform that we're delivering through data cloud.

Dave Vellante

>> Go ahead, please.

Rebecca Knight

>> Well, for customers who are watching this and who want to know how to get started, what is the answer? And also, is there any planning considerations or prerequisites that they need to know about?

Daniel Bernard

>> Three choices from my perspective. One, you can start talking to your friends at Salesforce. Two, if you're a CrowdStrike customer or if you want to be a CrowdStrike customer, we make it real easy to talk to us too. Or three, you can go in the Salesforce AppExchange and start to explore this app and get started.

Dave Vellante

>> I'm good.

Rebecca Knight

>> Okay. All right.

Dave Vellante

>> I mean, I'm going to geek out. You don't want me to geek out.

Rebecca Knight

>> Okay. Last question. Where was this partnership going to be a year from now when we are sitting here at Fal.Con 2026 and we all look fabulous because it's going to be our year? But what do you want to say that you've accomplished in that timeframe?

>> I will say I hope that we will be coupled even closely together. We'll be back, we'll be back next year. We'll have even more things that we're bringing together. I feel like this is just the first step and we'll really just be in the neck deep in securing our customers' agentic enterprises.

Daniel Bernard

>> I love it. And what we're going to do is we're going to pull another chair to this table, and that chair is going to be a customer that we deal with, that discovered it through the Salesforce. They weren't even a CrowdStrike customer before, discovered this whole thing through Salesforce.

Rebecca Knight

>> No. They discovered it on theCUBE.

Daniel Bernard

>> They've discovered it on theCUBE, and-

Rebecca Knight

>> If we're going to paint the future.

Daniel Bernard

>> They discovered it on theCUBE, and then they go to the Salesforce AppExchange and then they enter in our ecosystems together. That's the missing spot for this year. We just announced it yesterday, so got to give it a little oxygen.

>> That's great.

Rebecca Knight

>> I can't wait. I've got chills. So Marla, DB, always a pleasure. Thank you so much for coming on.

Dave Vellante

>> Congrats. This is a great partnership. Really looking forward to the results.

>> Thank you so much.

Daniel Bernard

>> Excited about it.

>> That's true. Yeah.

Rebecca Knight

>> I'm Rebecca Knight. For Dave Vellante, stay tuned for more of theCUBE's live coverage of Fal.Con 2025. You're watching theCUBE, the leader in enterprise tech news and analysis.