As cyber threats become more sophisticated, cultivating a strong security culture has become a fundamental priority for organizations.Since breaches can have such a devastating impact, security must be at the forefront of every discussion. By building trust and integrating security into daily operations, companies can better protect their assets and strengthen their defenses against evolving cybersecurity challenges, according to Clarke Rodgers (pictured), director of enterprise strategy at Amazon Web Services Inc.Clarke Rodgers of AWS talks with theCUBE during Fal.Con 2024.“Trust is very difficult to gain, but very easy to lose