commercetools Elevate 2024 | Jeff Hamm | Ulta Beauty

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Jeff Hamm

Vice President, Digital Experience and Operations

Ulta Beauty

Ulta Beauty combines physical and digital shopping into holistic customer experience

The beauty retail market is a rapidly growing industry, expected to generate approximately $580 billion by 2027.Ulta Beauty Inc., one of the leading beauty retailers, boasts 43 million loyalty members, making up 95% of their sales. With such a loyal base of consumers, Ulta Beauty is developing a comprehensive approach to tailoring the digital and physical experience of consumers, combining the two into a seamless holistic customer experience. This follows on the heels of Ulta Beauty’s recent IT transformation, allowing the company to further embrace automation

play_circle_outline The Power of Integrated Experiences: Harnessing Data for Personalized Beauty in the Physical and Digital Realm

play_circle_outline Embracing Technological Innovations: The Power of Loyalty in Today's Customer Base

play_circle_outline Revolutionizing Retail Experiences: Amplifying In-Store Journey with Innovative Technology Solutions

play_circle_outline Allowing customers to do their own research before interacting with store associates

Info

Jeff Hamm | Ulta Beauty

Jeff Hamm

Vice President, Digital Experience and Operations Ulta Beauty

search

>> Hi everyone. Welcome back to theCube's coverage of Commerce Tools Elevate here in Miami, Florida. I'm your host, Rebecca Knight. I'm here with Shelly Kramer. She's my co-host and our analyst today, Shelly, we talk about so much here on theCube, AI, ML future of work, but rarely do we talk about beauty.

>> And I have been so looking forward to conversation because beauty is my game.

>> It is all of our game. Exactly. I want to welcome Jeff Hamm. He's the Vice President of Digital Experience and Operations at Ulta Beauty. Thank you so much for coming on the show.

>> Thanks you look beautiful.

>> Oh, well thank you. I think everybody does, right? Everybody in their own way.

>> Exactly. So you are all about bringing technology to the customer experience and helping them learn about new products, find out what's best for them, find out if they have new rewards, streamline the process. How do you describe this holistic customer experience?

>> Yeah, I think we want to approach beauty and be all things beauty all in their world, but that means meet them where they're at, right? And I say that because we know that the journey for beauty is not linear. It spans both digital and physical. So we want to make sure that the experiences that we create, whether they're out of the store or in the store, are complemented by both things. So how do we blend the physical and digital? And so I say that, and we create these holistic experiences by leveraging the data that our customers are giving us, right? We have 43 million loyalty members, so 95% of our sales are from those members. So they're giving us signals on how they're shopping with us, right? Whether they're using our app, whether they're coming in store, whether they're using our digital channels, we are able to create more personalized experiences for them and leverage that data to do that. We also have our digital strategy, which is focused on, of course, growing our online store and driving that loyalty conversion, but also our omnichannel experiences. So when I talk about that holistic. We also refer to as omnichannel, not just the channel, but also blending of the physical and digital, and then creating the future.

>> But beauty is one of those tough things that you really do have to experience it in the sense of knowing if a color's going to look right if a cream is too thick or... How do you try to blend those? Because it's an exceedingly complex question that you might have more than other retailers.

>> Yeah. The way look at it is, you're right, people do want to touch beauty. They want to know the consistency. They want to know the form factor. They want to see how it looks on them. You see a lot of people swatching their arms in stores to see how it matches their skin tone. Digitally, we can provide a lot of that as well with virtual try-on, with a lot of the product content that we have, how to use ingredients. So what I consider is, how do we leverage digital for those in-store experiences? And driving folks to our apps is that we have those all contained within it. It becomes the shopping companion within the store, right? You walk into the store, you have your app, your loyalty status, you know your points, how many points you can redeem for products, how much you're going to earn, activate different offers. So you talk about touching and feeling, but there's a holistic journey in that, right? It's about discovery, and it's about the joy of discovery of beauty. And I think that digital can complement the in store because also nothing's going to take away from the human connection as well. If we can leverage some of those digital pieces to do that research that the guest is coming into the store with, then they have the conversation with the sales associate to say, Hey, I saw these products online. I want to use these ingredients. Can you help me out?And that human connection is what's really important in store as well.

>> Well, I think it's also important to remember that there's every city. You know what I'm saying? I happen to have one that is less than three miles from my house, so it's not a big deal for me to pop into the store if I want to try something out or whatever. But I think that we've seen technology advance to such great degrees that those skin tests, for instance, you can really... You do a good job on your website of representing some of those. We're not dummies. We know what our skin tone is, or things like take our beauty quiz and have that technology power behind that. So I think that creating things that make something that at one point in time felt like, I have to go to the store to discover this,becomes, I can have a great discovery journey online, but I also have protections in place. I can return things or whatever.So I think that all of that works together is really powerful in terms of what it puts in the hands of the customer.

>> I think you brought up a good point, that there's so many products out there. We have 000 products, over 600 brands. And so digital can help. You brought up quizzes. How do you take a quiz to narrow that down so that you can have a more personalized result? How do your search results even become more personalized? Right? So as you type in search for mascara, maybe you want to narrow them down quickly to cruelty free or vegan, or things that pertain to you. We provide that from a digital perspective to our guests to really kind of sift through those 25,products and get the ones that you're looking for, because then you're going to evaluate and have more in your purchase, whether you do it on the digital channel or in store.

>> Well, and when you talk about omnichannel, it's so interesting how social media powers... We were having a conversation earlier. Without spending any time thinking about it, I could name 20 products and brands that I discovered purely as a result of social media channels, right?

>> And so that is a huge discovery engine today. We're not watching TV with ads, we're not listening to radio, we're not reading newspapers. So that's a discovery engine. You can, through social channels, you could see, Oh, Hourglass, that looks like an amazing lip gloss. I'm going to order that.You know what I'm saying? And so you have the ability to discover, maybe not on the Ulta site, maybe in social channels. Brands are very intelligently working with influencers to help tell their stories and spread their messages. So I think all of this plays a role because what we all want is to be able to easily discover things, then to be able to try them, then to find things that we fall in love with. And then once I know those things, then I'm all in on buy, buy, buy, buy, buy.

>> But I think you bring up an interesting point because we can't have a one-size-fits-all solution.

>> No.

>> So you have to make it seamless with where the guest is at. They might see something on social media, Hourglass as an example, and they have to have a find a way of finding that easily on site. How do they get to the site, learn the content, understand the product? Because then, either they have the confidence to purchase it online right there, or they're going to take that content and interact with one of our associates in the store and have the conversation. And so you have to take all the inputs from the external that we get multiple times a day, and then be able to sift that down digitally and make it effortlessly for the guest once they do that. It becomes a companion.

>> Yeah. Speaking of companions, now, are you using technology to help with discoverability? For instance, you already know I like the Hourglass brand because that's what I came to your site searching for, and you know that I'm interested in lip gloss, but I don't know what else exists in this product line.

>> Sure.

>> So are you using AI-powered functionality as part of your composable commerce platform?

>> We're using our own methodology and recommendations engine. And so we acquired a company a couple of years ago that we now refer to as the Quasi platform, and it is our own based recommendations platform that leverages our data, what we know about the guests, what we know about shopping patterns and behaviors, and serves up items for you that will help. So you'll see... Recommendations can be recommendations. You might be a product and says similar products. if we know more about you and we know more about your behavior, we actually have a better result that we can serve to you. And you might not notice it because it might be just the recommendations in the rail, but they actually are personalized to you. And so you'll interact with that recommendation rail more because what you see is more relevant to you.

>> And it's not Because sometimes things can feel creepy, but this, it feels very intuitive when it

>> feels intuitive and it's more based off of what we might know about you, what we also know about the product lines too, right? And beauty is also about newness. We to make sure that we allow an opportunity for you to discover something new too. So there's other ways of discovering product that we have to also leverage those same recommendations to show something that might be something that you show interest in the past that might have newness so that we can show new products to you.Ulta is known for is a very loyal, intent, fiercely loyal customer base. We are the mothers of some of your fiercely loyal customers.

>> Thank you very are you using digital to drive this loyalty?

>> Yeah. I think with loyalty, and as I mentioned, there's 43 million members, so that's a large loyalty base, digital helps do that where our loyalty program is, and we just rebranded as rewardiest program there is, and our guest do love it.

>> A rewarding?

>> Yes.

>> Okay.

>> And our guests do love it, but also means that you have to be able to be relevant to them. So how do we have offers that are pertinent to you and that will engage you? We run 2, 3, 4X promotions on products, and so that also feeds into our loyalty program. Then as you earn... It's simple. As you earn, you can redeem as well. And so our guests, as they shop with us, accumulate these points and then have the ability to use them on a routine basis that they want to or save for something big. And so I think from a rewards perspective, it's great program because it really meets you where you want to be, and I think that's where we continue to get engagement with it.

>> One of the things is that the buyers, the shoppers, the customers are now Gen Z predominantly, and they are digital natives. They're internet savvy, but they're also socially conscious. They're the most diverse generation in American history, I think globally too. How you think about that? And how does it change your perspective in terms of making sure that you are delivering technology that speaks to them and fills what they also getting them to the products, right? So you mentioned Gen Z, and if there was sustainability that you

>> Socially conscious, but yeah.

>> But it is. And so how do you them the ability to filter the products that they want to? We have a program called conscious beauty, right? So it's all about vegan, cruelty-free, sustainable packaging, and all that, and that's important to this demographic. So we have to have the ability to use digital. It's not just what I say, badging on a product, but it's in the filters. And it's subtle, but it brings the products to that generation, and then you can run campaigns around it, and then you can get them to the products quicker. Again, a large amount of products that you have to sift through, so how do you get them... Because as we know, digital time is of the essence of getting folks to their products.

>> Exactly. And then going back to what Shelly was asking before about this sort of omnichannel in-store experience, how are you leveraging technology to make sure that it's also helping them while they're there and they can just swap their

>> Our app is really important to us for the omnichannel experience because we do see it as a companion in the We do have things like virtual try-on. And it's not just makeup. We also have it for nail and for hair and for brows. And so also, those lead to then services that we have in store as well. So we leverage our technology to then promote some of the things from products and services that we have, because you might try a brow shape and then be able to then go to the arch expert at the brow bar, and then have that same thing done, but you've already had the ability digitally to see what different styles look like on you before you actually go and have the service perform. So digitally, that's actually helping the guest play with different looks, hairstyles, hair colors, very similar, makeup, very similar as well, without having the commitment of putting on the makeup or getting that haircut or getting that style, the digital tools can help you. And so we do feel that all of those features in our app, and we also have them on the web inflections as well, is really helping the guests sift through some of those choices.

>> I think that we are in an age of do-it-yourself consumers. You know what I'm saying? We go to YouTube to learn how to do something, we watch TikTok videos to learn how to contour, whatever. But I think that when I think about an in-store experience, whether it's me or whether it's my 18-year-old teenagers, walking in and going up to somebody and saying, Hi, I need some help with my brows,obviously... But like you said, to be able to use the app companion to privately do my own homework-

>> Exactly....

>> and set the stage for what, this is what I thought, this is what I discovered. Now, I'm comfortable enough. I'm ready to go have a conversation with somebody, as opposed to feeling like I have to walk up to a complete stranger. And of course, our perception is that they're going to do all kinds of things and try to talk me into stuff that I don't really need. So I see that as really helping along the path to purchase and making people really comfortable. And that's a great use of technology there.

>> Yeah, you're really right. If you walked into an Alta beauty and you asked information about your brows, of course, But to your point, some customers and some guests want to have that information before they come in. They want to have their own sense of confidence. And so that's, I think, what the tools allow you to do, because it doesn't take away from the human connection in store. You just feel more confident with the information that you have coming into the store. We've provided you that in or blurring of the physical and digital experiences way of getting that information.

>> One of the things we heard on the main stage from executives at Commerce Tools is this is a company that wants your feedback. They want to know what they're doing, what they need help on. What are some of the things that you can do with this composable commerce platform you couldn't do before? And is there anything you hope that Commerce Tools is looking ahead for because of what you want to do next to Ulta

Jeff Hamm

that 's a great question. We have transitioned from our old platform to our new platform, including Commerce Tools, but that also allowed us to introduce new content management systems, a new promotions engine, and then fully integrate with our order management system. So it allows us to bring in the right solutions and partners for the experiences that we need, right? When I talk about a CMS or a content management system, before, if we wanted to make a change for a site experience or a page experience, we had to work with our technology teams. And of course, they'd work with us, but they have other things to work on that can actually future proof us, right? So now we the power in the business's hands to make those changes for the site. And it's now within our area of responsibility to change the look and feel of the site. And it's been a game changer for us to go onto this type of architecture, to leverage commerce tools, to leverage these other providers that allow us to bring them together so that we can continue to grow our technology stack, but have a better experience for the guests

>> Composable commerce.

>> That's the whole value prop of composable commerce. Take the pieces I need.

>> Take the

>> And speed to deployment, execution, all that sort of thing, that's-your question, if Commerce Tools is listening, it's how do we make sure that those connectors are efficient and effective? Right? And as we continue to grow, let's work together on our roadmaps to make sure that we can continue to grow our experiences.

>> I hope they're listening. Jeff, a pleasure having you so much.

>> I'm Rebecca Knight for Shelly Kramer. Stay tuned for more of theCube's coverage of Commerce Tools Elevate. You are watching theCube, the leader in enterprise tech news.

Jeff Hamm | Ulta Beauty

search

>> Hi everyone. Welcome back to theCube's coverage of Commerce Tools Elevate here in Miami, Florida. I'm your host, Rebecca Knight. I'm here with Shelly Kramer. She's my co-host and our analyst today, Shelly, we talk about so much here on theCube, AI, ML future of work, but rarely do we talk about beauty.

>> And I have been so looking forward to conversation because beauty is my game.

>> It is all of our game. Exactly. I want to welcome Jeff Hamm. He's the Vice President of Digital Experience and Operations at Ulta Beauty. Thank you so much for coming on the show.

>> Thanks you look beautiful.

>> Oh, well thank you. I think everybody does, right? Everybody in their own way.

>> Exactly. So you are all about bringing technology to the customer experience and helping them learn about new products, find out what's best for them, find out if they have new rewards, streamline the process. How do you describe this holistic customer experience?

>> Yeah, I think we want to approach beauty and be all things beauty all in their world, but that means meet them where they're at, right? And I say that because we know that the journey for beauty is not linear. It spans both digital and physical. So we want to make sure that the experiences that we create, whether they're out of the store or in the store, are complemented by both things. So how do we blend the physical and digital? And so I say that, and we create these holistic experiences by leveraging the data that our customers are giving us, right? We have 43 million loyalty members, so 95% of our sales are from those members. So they're giving us signals on how they're shopping with us, right? Whether they're using our app, whether they're coming in store, whether they're using our digital channels, we are able to create more personalized experiences for them and leverage that data to do that. We also have our digital strategy, which is focused on, of course, growing our online store and driving that loyalty conversion, but also our omnichannel experiences. So when I talk about that holistic. We also refer to as omnichannel, not just the channel, but also blending of the physical and digital, and then creating the future.

>> But beauty is one of those tough things that you really do have to experience it in the sense of knowing if a color's going to look right if a cream is too thick or... How do you try to blend those? Because it's an exceedingly complex question that you might have more than other retailers.

>> Yeah. The way look at it is, you're right, people do want to touch beauty. They want to know the consistency. They want to know the form factor. They want to see how it looks on them. You see a lot of people swatching their arms in stores to see how it matches their skin tone. Digitally, we can provide a lot of that as well with virtual try-on, with a lot of the product content that we have, how to use ingredients. So what I consider is, how do we leverage digital for those in-store experiences? And driving folks to our apps is that we have those all contained within it. It becomes the shopping companion within the store, right? You walk into the store, you have your app, your loyalty status, you know your points, how many points you can redeem for products, how much you're going to earn, activate different offers. So you talk about touching and feeling, but there's a holistic journey in that, right? It's about discovery, and it's about the joy of discovery of beauty. And I think that digital can complement the in store because also nothing's going to take away from the human connection as well. If we can leverage some of those digital pieces to do that research that the guest is coming into the store with, then they have the conversation with the sales associate to say, Hey, I saw these products online. I want to use these ingredients. Can you help me out?And that human connection is what's really important in store as well.

>> Well, I think it's also important to remember that there's every city. You know what I'm saying? I happen to have one that is less than three miles from my house, so it's not a big deal for me to pop into the store if I want to try something out or whatever. But I think that we've seen technology advance to such great degrees that those skin tests, for instance, you can really... You do a good job on your website of representing some of those. We're not dummies. We know what our skin tone is, or things like take our beauty quiz and have that technology power behind that. So I think that creating things that make something that at one point in time felt like, I have to go to the store to discover this,becomes, I can have a great discovery journey online, but I also have protections in place. I can return things or whatever.So I think that all of that works together is really powerful in terms of what it puts in the hands of the customer.

>> I think you brought up a good point, that there's so many products out there. We have 000 products, over 600 brands. And so digital can help. You brought up quizzes. How do you take a quiz to narrow that down so that you can have a more personalized result? How do your search results even become more personalized? Right? So as you type in search for mascara, maybe you want to narrow them down quickly to cruelty free or vegan, or things that pertain to you. We provide that from a digital perspective to our guests to really kind of sift through those 25,products and get the ones that you're looking for, because then you're going to evaluate and have more in your purchase, whether you do it on the digital channel or in store.

>> Well, and when you talk about omnichannel, it's so interesting how social media powers... We were having a conversation earlier. Without spending any time thinking about it, I could name 20 products and brands that I discovered purely as a result of social media channels, right?

>> And so that is a huge discovery engine today. We're not watching TV with ads, we're not listening to radio, we're not reading newspapers. So that's a discovery engine. You can, through social channels, you could see, Oh, Hourglass, that looks like an amazing lip gloss. I'm going to order that.You know what I'm saying? And so you have the ability to discover, maybe not on the Ulta site, maybe in social channels. Brands are very intelligently working with influencers to help tell their stories and spread their messages. So I think all of this plays a role because what we all want is to be able to easily discover things, then to be able to try them, then to find things that we fall in love with. And then once I know those things, then I'm all in on buy, buy, buy, buy, buy.

>> But I think you bring up an interesting point because we can't have a one-size-fits-all solution.

>> No.

>> So you have to make it seamless with where the guest is at. They might see something on social media, Hourglass as an example, and they have to have a find a way of finding that easily on site. How do they get to the site, learn the content, understand the product? Because then, either they have the confidence to purchase it online right there, or they're going to take that content and interact with one of our associates in the store and have the conversation. And so you have to take all the inputs from the external that we get multiple times a day, and then be able to sift that down digitally and make it effortlessly for the guest once they do that. It becomes a companion.

>> Yeah. Speaking of companions, now, are you using technology to help with discoverability? For instance, you already know I like the Hourglass brand because that's what I came to your site searching for, and you know that I'm interested in lip gloss, but I don't know what else exists in this product line.

>> Sure.

>> So are you using AI-powered functionality as part of your composable commerce platform?

>> We're using our own methodology and recommendations engine. And so we acquired a company a couple of years ago that we now refer to as the Quasi platform, and it is our own based recommendations platform that leverages our data, what we know about the guests, what we know about shopping patterns and behaviors, and serves up items for you that will help. So you'll see... Recommendations can be recommendations. You might be a product and says similar products. if we know more about you and we know more about your behavior, we actually have a better result that we can serve to you. And you might not notice it because it might be just the recommendations in the rail, but they actually are personalized to you. And so you'll interact with that recommendation rail more because what you see is more relevant to you.

>> And it's not Because sometimes things can feel creepy, but this, it feels very intuitive when it

>> feels intuitive and it's more based off of what we might know about you, what we also know about the product lines too, right? And beauty is also about newness. We to make sure that we allow an opportunity for you to discover something new too. So there's other ways of discovering product that we have to also leverage those same recommendations to show something that might be something that you show interest in the past that might have newness so that we can show new products to you.Ulta is known for is a very loyal, intent, fiercely loyal customer base. We are the mothers of some of your fiercely loyal customers.

>> Thank you very are you using digital to drive this loyalty?

>> Yeah. I think with loyalty, and as I mentioned, there's 43 million members, so that's a large loyalty base, digital helps do that where our loyalty program is, and we just rebranded as rewardiest program there is, and our guest do love it.

>> A rewarding?

>> Yes.

>> Okay.

>> And our guests do love it, but also means that you have to be able to be relevant to them. So how do we have offers that are pertinent to you and that will engage you? We run 2, 3, 4X promotions on products, and so that also feeds into our loyalty program. Then as you earn... It's simple. As you earn, you can redeem as well. And so our guests, as they shop with us, accumulate these points and then have the ability to use them on a routine basis that they want to or save for something big. And so I think from a rewards perspective, it's great program because it really meets you where you want to be, and I think that's where we continue to get engagement with it.

>> One of the things is that the buyers, the shoppers, the customers are now Gen Z predominantly, and they are digital natives. They're internet savvy, but they're also socially conscious. They're the most diverse generation in American history, I think globally too. How you think about that? And how does it change your perspective in terms of making sure that you are delivering technology that speaks to them and fills what they also getting them to the products, right? So you mentioned Gen Z, and if there was sustainability that you

>> Socially conscious, but yeah.

>> But it is. And so how do you them the ability to filter the products that they want to? We have a program called conscious beauty, right? So it's all about vegan, cruelty-free, sustainable packaging, and all that, and that's important to this demographic. So we have to have the ability to use digital. It's not just what I say, badging on a product, but it's in the filters. And it's subtle, but it brings the products to that generation, and then you can run campaigns around it, and then you can get them to the products quicker. Again, a large amount of products that you have to sift through, so how do you get them... Because as we know, digital time is of the essence of getting folks to their products.

>> Exactly. And then going back to what Shelly was asking before about this sort of omnichannel in-store experience, how are you leveraging technology to make sure that it's also helping them while they're there and they can just swap their

>> Our app is really important to us for the omnichannel experience because we do see it as a companion in the We do have things like virtual try-on. And it's not just makeup. We also have it for nail and for hair and for brows. And so also, those lead to then services that we have in store as well. So we leverage our technology to then promote some of the things from products and services that we have, because you might try a brow shape and then be able to then go to the arch expert at the brow bar, and then have that same thing done, but you've already had the ability digitally to see what different styles look like on you before you actually go and have the service perform. So digitally, that's actually helping the guest play with different looks, hairstyles, hair colors, very similar, makeup, very similar as well, without having the commitment of putting on the makeup or getting that haircut or getting that style, the digital tools can help you. And so we do feel that all of those features in our app, and we also have them on the web inflections as well, is really helping the guests sift through some of those choices.

>> I think that we are in an age of do-it-yourself consumers. You know what I'm saying? We go to YouTube to learn how to do something, we watch TikTok videos to learn how to contour, whatever. But I think that when I think about an in-store experience, whether it's me or whether it's my 18-year-old teenagers, walking in and going up to somebody and saying, Hi, I need some help with my brows,obviously... But like you said, to be able to use the app companion to privately do my own homework-

>> Exactly....

>> and set the stage for what, this is what I thought, this is what I discovered. Now, I'm comfortable enough. I'm ready to go have a conversation with somebody, as opposed to feeling like I have to walk up to a complete stranger. And of course, our perception is that they're going to do all kinds of things and try to talk me into stuff that I don't really need. So I see that as really helping along the path to purchase and making people really comfortable. And that's a great use of technology there.

>> Yeah, you're really right. If you walked into an Alta beauty and you asked information about your brows, of course, But to your point, some customers and some guests want to have that information before they come in. They want to have their own sense of confidence. And so that's, I think, what the tools allow you to do, because it doesn't take away from the human connection in store. You just feel more confident with the information that you have coming into the store. We've provided you that in or blurring of the physical and digital experiences way of getting that information.

>> One of the things we heard on the main stage from executives at Commerce Tools is this is a company that wants your feedback. They want to know what they're doing, what they need help on. What are some of the things that you can do with this composable commerce platform you couldn't do before? And is there anything you hope that Commerce Tools is looking ahead for because of what you want to do next to Ulta

Jeff Hamm

that 's a great question. We have transitioned from our old platform to our new platform, including Commerce Tools, but that also allowed us to introduce new content management systems, a new promotions engine, and then fully integrate with our order management system. So it allows us to bring in the right solutions and partners for the experiences that we need, right? When I talk about a CMS or a content management system, before, if we wanted to make a change for a site experience or a page experience, we had to work with our technology teams. And of course, they'd work with us, but they have other things to work on that can actually future proof us, right? So now we the power in the business's hands to make those changes for the site. And it's now within our area of responsibility to change the look and feel of the site. And it's been a game changer for us to go onto this type of architecture, to leverage commerce tools, to leverage these other providers that allow us to bring them together so that we can continue to grow our technology stack, but have a better experience for the guests

>> Composable commerce.

>> That's the whole value prop of composable commerce. Take the pieces I need.

>> Take the

>> And speed to deployment, execution, all that sort of thing, that's-your question, if Commerce Tools is listening, it's how do we make sure that those connectors are efficient and effective? Right? And as we continue to grow, let's work together on our roadmaps to make sure that we can continue to grow our experiences.

>> I hope they're listening. Jeff, a pleasure having you so much.

>> I'm Rebecca Knight for Shelly Kramer. Stay tuned for more of theCube's coverage of Commerce Tools Elevate. You are watching theCube, the leader in enterprise tech news.