In this broadcast from CES 2026, Jon Siegal from Dell Technologies joins theCUBE’s Savannah Peterson to discuss Dell's renewed commitment to the consumer market and the strategic revitalization of the XPS brand. Siegal details the return of the XPS line, highlighting a significant design overhaul that prioritizes premium craftsmanship, including CNC aluminum and Gorilla Glass, while achieving record-breaking battery life through NPU optimization. The conversation explores how Dell listened to customer feedback to pivot quickly, resulting in devices that are thinner, lighter and engineered with an "AI Everywhere" mindset to support power users and creators alike.
The discussion also delves into the expansion of the Alienware gaming portfolio, featuring new ultra-slim designs and entry-level options that balance performance with portability. Siegal also unveils the new 52-inch Ultrasharp display, specifically designed to replace multi-monitor setups for financial traders with advanced eye-care technology. Furthermore, Siegal addresses Dell's shifting culture toward agility – evidenced by the 90-day development cycle of the new XPS 13 – and explains the practical application of on-device AI, such as "Air Gap AI," which allows users to run large language models securely and privately without internet connectivity.
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Jon Siegal, Dell Technologies
In this broadcast from CES 2026, Jon Siegal from Dell Technologies joins theCUBE’s Savannah Peterson to discuss Dell's renewed commitment to the consumer market and the strategic revitalization of the XPS brand. Siegal details the return of the XPS line, highlighting a significant design overhaul that prioritizes premium craftsmanship, including CNC aluminum and Gorilla Glass, while achieving record-breaking battery life through NPU optimization. The conversation explores how Dell listened to customer feedback to pivot quickly, resulting in devices that are thinner, lighter and engineered with an "AI Everywhere" mindset to support power users and creators alike.
The discussion also delves into the expansion of the Alienware gaming portfolio, featuring new ultra-slim designs and entry-level options that balance performance with portability. Siegal also unveils the new 52-inch Ultrasharp display, specifically designed to replace multi-monitor setups for financial traders with advanced eye-care technology. Furthermore, Siegal addresses Dell's shifting culture toward agility – evidenced by the 90-day development cycle of the new XPS 13 – and explains the practical application of on-device AI, such as "Air Gap AI," which allows users to run large language models securely and privately without internet connectivity.
Jon Siegal of Dell Technologies highlights the company’s latest innovations at CES 2026. As part of this engaging session, Savannah Peterson, principal analyst and host at SiliconANGLE Media Inc., brings unique insights into Dell’s recent announcements, including a renewed commitment to consumer solutions.
In this video, Siegal discusses Dell’s strategy and the introduction of notable products such as the revamped XPS series, focusing specifically on innovation and design. TheCUBE Research and hosts provide context through thoughtful analysis and exper...Read more
exploreKeep Exploring
What are the notable features and improvements of the XPS laptops being discussed?add
What was the weight loss achieved by the larger version of the product discussed?add
What can you tell us about the highlights and developments related to gaming products during Consumer Week?add
What is the timeline and rationale behind the development of the XPS 13?add
>> Hello and welcome back to our exclusive coverage of Dell at CES here in Las Vegas, Nevada. My name's Savannah Peterson. Very excited to be joined by one of my favorite people to be interviewing. Jon, thanks for coming to hang out today. Busy week for you, I know.
Jon Siegal
>> Thanks, Savannah. Yes. Yes, it has. It has, once again, been a busy week for us. I think it was a year ago we did the same thing.
Savannah Peterson
>> It was this time last year. One thing I have to say, and you know this is music to my ears, you can feel the focus on consumer.
Jon Siegal
>> Yes.
Savannah Peterson
>> Y'all have had a lot of announcements relating to that. Very exciting. I can even feel it in the energy in the room and talking to people. Break down some of the high-level announcements for us across the business portfolio.
Jon Siegal
>> Yeah. No. Well-said, by the way. Yeah, I'm glad that you got the message and the memo.
Savannah Peterson
>> Yes, thank you.
Jon Siegal
>> Renewed commitment to consumer is exactly what we're doing here and that's our focus. So, a couple of things. First of all, as I think you know, did you hear that we're bringing XPS back?
Savannah Peterson
>> Yeah, it's all anyone's talking about, Jon. Quite the buzz. And you did that quite quickly.
Jon Siegal
>> Yes.
Savannah Peterson
>> I know we had a little bit of a pivot last year. You got some feedback. Dell listens, this is definitely also a theme. And you're bringing her back. She's more beautiful than ever. I'd just got to get my hands on it.
Jon Siegal
>> Well, thank you. I have to say the same thing. Yeah, so we're bringing XPS back in a big way, as you said. And it's on the cover. Did you see that?
Savannah Peterson
>> Right, I know. It's the first time ever you've put the logo out there, right?
Jon Siegal
>> That's right. That's right. That's right. I think our commitment to craftsmanship is like it's never been there before.
Savannah Peterson
>> Would agree with that too.
Jon Siegal
>> Our premium materials that we've put in here with CNC aluminum and Gorilla Glass, and the really seamless lines and clean lines that we've really pulled into it. And it's thinner than lighter than it's ever been.
Savannah Peterson
>> By a pretty significant amount. You were able to drop a pound and a half off the bigger version, right?
Jon Siegal
>> That's right. That's quite the diet.
Savannah Peterson
>> Yeah. Are your laptops on Ozempic?
Jon Siegal
>> That's a good point. And also, but we've also brought to the fore what makes XPS great is the display. So, it's a stunning display with the OLED. And making sure it's still with an InfinityEdge experience that you can see there. And then, also the record-breaking battery life.
Savannah Peterson
>> And you know I love a good battery life.
Jon Siegal
>> I know you do. I mean, you're the one that I think goes like sometimes weeks.
Savannah Peterson
>> Yeah, yeah, yeah. I can do a whole show on your devices, which is pretty crazy because my laptop's open, we're broadcasting and I'm looking at videos and streaming stuff and editing. And yeah, I mean, I want all of Dell Tech World with your AIPCs on a single charge. That's four days of live broadcast and it's pretty impressive. I mean, there's a lot going on in the background there that allows for that optimization of the battery of life. You and me love a good NPU and I know that's making a huge difference in these machines. And when we think of premium PCs historically, the first thing that comes to mind is not battery life. There's also a level of durability and ruggedness to this too, which is awesome, and I think that makes a really big difference too. I mean, to be sexy, but also practical for three days of use and then essentially spill-proof with that good Gorilla Glass, too.
Jon Siegal
>> I think we've really striked the balance of ensuring that we can still come through with the durability that's expected, but also deliver the thin and light experience.
Savannah Peterson
>> I can't believe how much thinner you got it. I mean, we're talking like it's probably thinner than my fingernails. It is so thin and it was already thin, but you've managed to get it even more. I mean, you're innovating in every aspect of the device, not just focused on compute.
Jon Siegal
>> Right. And everything that went into this, we didn't sacrifice anything. For example, our fans are larger but thinner. So, now it's a cooler and quieter experience, too. Our camera, eight-megapixel camera is narrower. We have a 900-ED, energy dense cell, battery cell that we're using that is the first to market as well. So, we're using first-to-market innovations across the board to deliver still the premium experience that customers want in the thin and light design.
Savannah Peterson
>> Yeah. Yeah. No, it's clear. I was playing with it. I even love the little key dip that you did on the keys. Your hand feels so nice like you're tucking into that cockpit of whatever you're going to build with your rocket ship when you put your hands on that keyboard. You really can feel the difference.
Jon Siegal
>> Yeah, details matter.
Savannah Peterson
>> They do.
Jon Siegal
>> Right. And I think we've taken literally every detail into account. It feels that way, for sure, in how we've brought this to market. And it's thin and light. And we have another one. I mean, Jeff actually unveiled earlier today that we're going to have yet another XPS that's going to be even thinner and lighter than the 14 and 16. We going to have an XPS 13. I don't know if you saw that one. That is-
Savannah Peterson
>> It's cute. I did see it.
Jon Siegal
>> Yeah. Yeah.
Savannah Peterson
>> Yeah. She's a cute one.
Jon Siegal
>> Talk about light and cute. I think what we're really doing is continue to push the boundaries with innovations. And I think, and I hope that that's what customers would take away is that we're going to stick to the core principles and core tenants of what XPS and what Dell delivers in terms of durability and support and trust, but we're also going to give you the best experience possible on these laptops, and I think this is a great example of that.
Savannah Peterson
>> Yeah, I think it is. XPS, obviously impossible not to talk about your announcements without going there first. You also had a few other announcements this week. Can you tell us about those?
Jon Siegal
>> Yeah, sure. So, Consumer Week, and so gaming was a big focus as well. So, I think we doubled our gaming portfolio. We certainly foretold that in terms of where we're headed there. So, first of all, we answered a lot of the feedback that we've got from our customers around, "Bring AMD to the Alienware 51." Also, anti-glare OLED that we also brought to our AlienWare laptops. And I think what's probably most exciting is that we're going to make Alienware available to more gamers, whether they're serious gamers or even more casual gamers. We're going to have an entry-level gaming device later this year. We're also going to have a thin and light, very, very ultra slim gaming laptop. I personally really like that one myself. I think it is a really good balance of performance, but also portability. So, meaning you could be a serious gamer, but you could also take it to the coffee shop and do other work on it too. So, to me, it's a jack of all trades Alienware device that we haven't had for some time.
Savannah Peterson
>> No, and I'm glad you brought up how unique in the market it is for a gaming laptop to be sleek. They're normally the chunky boys.
Jon Siegal
>> That's right.
Savannah Peterson
>> The big chunky boys that are not necessarily the most practical for taking to go hang out with your friends even, to game with them.
Jon Siegal
>> That's right.
Savannah Peterson
>> There's a lot going on with that team. We did a nice deep dive. You all are going to have to check that out on the Alienware announcements and just the deep brand love for Alienware, it is pretty cool. Do you hope that you can get that same kind of cult love for all the products?
Jon Siegal
>> Yeah, it's interesting you say that. I think all three brands, if you will, that we focused on today, XPS, Alienware and UltraSharp, are brands that I think customers feel connected to and they mean something very specific to each of them. I think XPS, Alienware and UltraSharp, which we haven't talked about yet, displays, each of them mean something specifically and I think that's what we're trying to build on is what that means. So, with UltraSharp, it is bar none the best displays in the marketplace. And I think-
Savannah Peterson
>> I'm just going to chime in here. Yeah. This is the most I have been excited for a display in my career. That 52-inch beauty over there is sexy. Y'all got to send me one.
Jon Siegal
>> I know you want one. I know you do.
Savannah Peterson
>> I want one so bad.
Jon Siegal
>> I know.
Savannah Peterson
>> But I think what I'm so impressed by about it, outside of it being gorgeous, anti-glare, 60% less blue light than your competitors, as an example, is the fact that it was designed with such a specific and thoughtful use case in mind. It's not just what you're seeing, it's what you can plug into it, four devices. It really was made for the trader and the power trader on the floor, which is... I love when there's a good design use case story and we didn't just try and make something for everyone.
Jon Siegal
>> That's right. We definitely had a specific audience in mind, as you said, was financial traders, but it really is the ultimate display for any power user, I have to say.
Savannah Peterson
>> Yeah. No, exactly.
Jon Siegal
>> I mean, to me, I think we're going to have a lot more segments interested here just from the reaction that we've gotten to date. Like you said, this is something that anywhere where multi-displays were used before, two to three displays oftentimes. This is now a single display with even better color density than we've ever had. And it's unbelievable. And I think this is something that I think we just see in the beginning of this year. Financial traders, we already have a laundry list of customers interested, but I think this is going to take off. And I think the days of consolidating multiple monitors into one is just starting.
Savannah Peterson
>> I think you're onto something there. I think y'all were wise to do this. And when you think of those multidisplay setups, it's always like a little janky. There's a bunch of cords, it's a bit of a mess and it makes so much sense to do this. When Yun was telling me about the 52-inch originally when I got a sneak peek, that I didn't tell you all about, I was blown away by that because it makes so much sense. And I think to your exact point, I think you're going to have a lot of different use cases. I can't wait to tell some of those stories. Maybe at Dell Tech World, we'll have to figure out what people are doing with it.
Jon Siegal
>> That's a deal. Let's do it.
Savannah Peterson
>> I love that. Yeah, we should.
Jon Siegal
>> I feel like we always make these commitments and then... Yeah, let's do it. Six months.
Savannah Peterson
>> I know. We're pretty good about that. Yeah,. No, we've been great.
Jon Siegal
>> Last time I said, "I'll bring a customer to you," and I did.
Savannah Peterson
>> You did. Exactly.
Jon Siegal
>> So, we'll keep doing that.
Savannah Peterson
>> Yeah. We'll keep doing that and really learn how people are using these. What of all the announcements has you personally most excited? I realize that's probably a hard question. As I said it, I almost felt bad for asking you.
Jon Siegal
>> Look, I have to say, I mean, the XPS one is one that I probably am most proud of. I think because really what's happened and transpired over the last year is we've seen customers raise their hands, press, analysts, that this brand matters. And as some folks know, we had initially planned to retire the XPS brand out. The fact that we're bringing it back and it's bigger than ever and our commitment to innovation, I think it's such an exciting thing. And I think having not retired XPS as a brand, you wouldn't see such a commitment to the XPS brand going forward, meaning we're now putting it on the cover. It's never been on the cover before. We now have a full funnel marketing campaign around it that we hadn't had planned. We're doing things across our business, not just product-wise, but across everything we do, to ensure that we're committed to making XPS a success going forward.
Savannah Peterson
>> Yeah, you can feel-
Jon Siegal
>> So, that one's, for me, probably the tightest... I have to say that the UltraSharp-
Savannah Peterson
>> It's gorgeous....
Jon Siegal
>> 52-inch 6K is pretty stunning too, so that's my second.
Savannah Peterson
>> Yeah. Yeah. I can see why. One thing that I love that this exemplifies within Dell is two things. One, that you listen. Every single one of the interviews I had today as we go through your product portfolio, it's all based on customer feedback. Music to my ears. Y'all care about your community and I think some people lose sight of that sometimes. And the other thing is that there's a real commitment to making sure people know how great these devices can be and bringing folks who might not already be in the fold into the fold. They're entry-level price points. We're using language that isn't as complex as some of the lexicon that we tend to use in technology sometimes.
Jon Siegal
>> That's right.
Savannah Peterson
>> And I think that it's a really digestible, interesting offering. What do you wish you could wave a magic wand and tell everybody about Dell?
Jon Siegal
>> I think what maybe is unexpected by most is that Dell is edgier than we've ever been. I think-
Savannah Peterson
>> Edge pun intended?
Jon Siegal
>> Yeah, yeah, yeah, yeah. I didn't even actually go there. I think what we're willing to do is take more risk than we've had in some time. We're willing to take risk, make mistakes, but pivot fast because I think you're starting to see here more and more now. I think that's becoming more of our culture and one that I think will benefit our customers as well, meaning that we will push the boundaries. We may not get everything perfect, but we will listen and pivot when we need to, as opposed to maybe being what some may perceive as being more conservative.
Savannah Peterson
>> Right. I feel like there's been a real palpable shift in that department. I mean, even with the XPS decision, you were able to turn it around bigger and better than ever in less than a year.
Jon Siegal
>> Yes.
Savannah Peterson
>> In hardware development cycles, this is not always a super common thing to be able to say. Talk to me just a little bit about the culture of innovation within Dell right now. It feels like you guys are getting supercharged.
Jon Siegal
>> Yeah. Look, 90 days ago, the XPS 13 didn't even exist on a whiteboard.
Savannah Peterson
>> Seriously?
Jon Siegal
>> Seriously.
Savannah Peterson
>> Wow. That's impressive.
Jon Siegal
>> I mean, just to give you an example, just say our product cycles are usually longer than that.
Savannah Peterson
>> All hardware is. Nine months used to be like the fastest you could do it.
Jon Siegal
>> Yeah, yeah, yeah. So, what we just announced with the... pre-announced really, the XPS 13, which will come later this year, is something that we took a step back and realized we were missing the opportunity to address a premium segment that was coming down from a price point perspective. We wanted to extend the XPS experience to more accessible price point and do that in a way that doesn't sacrifice or compromise the key tenets of the brand. So, we're still going to commit to high-quality premium design, right? We're still committed to really good technology from a display perspective. We'll find other ways to bring the price point down, but we're going to make sure the experience is really good. But that's an example of taking the XPS experience and bringing it down to a more accessible price point. That's culturally not something we've done. Things typically wouldn't show up on a roadmap that quickly. So, the fact that we've done that in 90 days shows you that we are willing to pivot, willing to address maybe things that we missed and nothing wrong with that. We're human, as most companies should be, and I think, hopefully, that's what our customers appreciate about us more now.
Savannah Peterson
>> Yeah, absolutely. That agility, that humanity. And I got to give you all credit. With the XPS brand, you admitted you got it wrong.
Jon Siegal
>> That's right.
Savannah Peterson
>> And that's okay. And I bet you're going to sell more XPS than ever now as a result.
Jon Siegal
>> Isn't that ironic?
Savannah Peterson
>> Yeah.
Jon Siegal
>> No, like I said, I don't know that we would have brought it back as big as we did had that not happened, but we like to think that our learning is something that's going to, again, benefit our customers long-term.
Savannah Peterson
>> Yeah, absolutely. All right. Last question for you. What is the coolest thing you've done with a Dell PC this year?
Jon Siegal
>> Wow. So, I've been starting to play around with some of these models that you can run. And so, I've run something called AirgapAI, if you can run that-
Savannah Peterson
>> Oh, yeah.
Jon Siegal
>> You know about this?
Savannah Peterson
>> Yes. I know a little bit. Tell the audience though, they might not.
Jon Siegal
>> So, it's the ability to run a large language model, but just on your device. The nice thing about it is it allows you to keep your data on your laptop private.
Savannah Peterson
>> I was going to say, talk about super secure at the edge.
Jon Siegal
>> And It's like having a chatbot, if you will, on your laptop, but none of the data is leaving your laptop. And if you're like myself and you travel quite a bit these days, and wireless can be a little spotty, you can still do your work. You can have essentially your own chatbot on your own device and don't have to worry about internet access. So, it's just something fun that I've been playing with and using it to, look, do marketing things because I'm in marketing too. So, looking to create new documents, blogs and things like that. But I can do it with the information I have and it's not information I want accessible yet in the public domain.
Savannah Peterson
>> Yeah. No, I think that's a great point, especially about the Wi-Fi.
Jon Siegal
>> Yeah. So, AirgapAI, that's a fun one. WriteUp AI is another one. WriteUp is another app I've been using. Look, ultimately, AI is a hybrid thing and some use cases make more sense in the cloud, some make more sense on your device. I've been playing around with a lot of the on-device AI ones just to see what experience you can get. And I think as these become more and more powerful, you're going to see the use cases expand dramatically.
Savannah Peterson
>> Yeah. And I can't wait to talk about all of them with you.
Jon Siegal
>> So, customers are buying XPS today because of the great experience it gets, but they're also going to get the great benefit down the line of all these AI use cases that will come.
Savannah Peterson
>> Oh, yeah.
Jon Siegal
>> They will come.
Savannah Peterson
>> Oh, I know they will. You and I both know just because we're little eager beavers doesn't mean that we're wrong.
Jon Siegal
>> That's right. That's right.
Savannah Peterson
>> Just means that we're early.
Jon Siegal
>> That's right.
Savannah Peterson
>> Jon, thank you so much. It's always such a joy.
Jon Siegal
>> Savannah, as always.
Savannah Peterson
>> Yeah.
Jon Siegal
>> Look forward to doing this again soon.
Savannah Peterson
>> Yeah, yeah, yeah. I can't wait to do it in six months with the customer. We'll be talking about that.
Jon Siegal
>> Deal.
Savannah Peterson
>> Yeah, it's going to be awesome.
Jon Siegal
>> Let's do it.
Savannah Peterson
>> And thank all of you for tuning in to our wonderful exclusive coverage here with Dell at CES 2026. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.
