Boomi World 2024 | Alison Biggan | Boomi

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Alison Biggan

CMO

Boomi

Market momentum: Boomi’s integration leadership highlighted at Boomi World 2024

For the first time since 2019, Boomi World is back in person, bringing the Boomi LP ecosystem back together. With this event, it’s clear to see how far the company has come: Boomi’s market momentum is helping to propel it towards the title of leading platform for creating and deploying integrations and master data management.Boomi CMO Alison Biggan talks to theCUBE about the company’s market momentum

play_circle_outline Steve Lucas's vision for the industry and Boomi's position in it

play_circle_outline The Booming Market Growth of iPaaS and the Revolutionary Emergence of Generative AI for Complex Connectivity Solutions

play_circle_outline Focus on customer loyalty and growth through holistic platform solutions

play_circle_outline Unlocking Competitive Edge: Boomi's Adaptive Cross-functional Approach and Customer-driven Development Processes

play_circle_outline Expansion plans for Boomi World Tours and engagement with partners, customers, and analysts

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Alison Biggan | Boomi

Alison Biggan

CMO Boomi

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>> Welcome back everyone to theCUBE's Day three coverage of Boomi World. I'm John Furrier, host of theCUBE. It's been a great event digging into all the future advances of platform as a service, integration, AI. And we're here with Alison, she's the CMO . Thanks for coming on.

Alison Derbenwick Miller

>> Yeah, thanks for having me.

>> So this is your show.

Alison Derbenwick Miller

>> It is, thank you.

>> Congratulations, it's been a big show. Really interesting conversations we're hearing in the hallway a lot of customers and everyone's huddling, they're talking, they're just browsing. They're engaged in a big way. It's a hot area and you guys are killing it with AI, tell us a little bit what's going on in the event. Give us some quick highlights and we'll dig in.

Alison Derbenwick Miller

>> Yeah, for those folks who heard, this is the first time we've had this event since 2019, and there's a whole bunch of reasons for that, including COVID, but we're so excited to have our customers and our partners and our ecosystem back together. And I think the thing that we are probably most thrilled about here is the kind of engagement that we're getting across the various groups that are here. So for example, before we even started the main stage yesterday, we had over 300 partners participate in a partner summit. We had almost 200 customers do pre-conference training. We stood back up our partner advisory board, our technical advisory board. This event represents so much more than just an opportunity to tell people the new things that are happening, it's an opportunity to get everybody back together and give us an opportunity to engage in ways we haven't been able to for a long time. And for us, it's just part of the momentum that we're building in the market around Boomi.

>> A great Keynote, CEO, Steve Lucas, okay, well known on the industry. He's excited. I mean, he was on theCUBE yesterday, he's coming on again today. We'll dig into it more. But he thinks, and we agree, this is a pivotal time in our industry. If you look at the inflection point and the impact, it's a disruptive enabler. It's not just a classic platform enablement opportunity, this major disruption happening in a good way means data's driving it. It turns out Boomi's actually in a perfect position because you guys have been grinding and doing the work on the hard stuff. And now with AI coming in, all the customers are like, "We love where this is going because we have real things we could work on." I mean, that's got to be incredible momentum. And then you say, okay, now where do you go from here? What's the next step?

Alison Derbenwick Miller

>> Yeah, I mean, I've known Steve for a long time and obviously he has incredible vision and understanding of the market. And I think the couple of things I would call out, so first of all, much of what you saw yesterday, the sort of whiteboard, the vision for Boomi, some of it we do today, some of it we are announcing here, some of it will be happening in the future. That really came from Steve. He understands so well what we do, what we are capable of doing, where the market and technology is. But also because he speaks to customers so much, he understands the challenges they're facing and the opportunities. And we absolutely believe we're uniquely positioned because of what's happening in market and technology, because of that hard work that we've done in the past, to be a major player as all of these things move forward, AI, the data management, the agents, the API management, we're super excited about what the future holds for us and our customers.

>> So on the market side, let's go to the market a little bit and explain the vision and how you see it playing out, because the integration platform as a service business, it's still growing at 35% a year-

Alison Derbenwick Miller

>> percent....

>> up until probably for the next 10 years. That market by itself is good, but then you have this whole other market emerging around the generative AI piece, which you guys were kind of talking about with the platform and with the M&A activity and the organic growth on the product side, it seems to be a bigger, wider market opportunity. Can you share how you guys see that? And you're being not aggressive either. You're actually taking your time, you're actually looking at this and methodically saying, "Okay, we have real use cases today in iPaaS," but then you've got the generative AI hype coming in. How do you guys connect that dots for customers?

Alison Derbenwick Miller

>> Yeah, well maybe let me take a step back for a minute and sort of explain from our perspective how we got here beyond the technology. So I was at SAP for a long time. Steve's been a lot of different places. One of the things that we've seen over the last three, five, 10 years with the explosion of cloud computing and this incredible proliferation of applications, you hear a lot about the message of digital transformation and the pressure that's on companies. But as Steve said yesterday, one of the outcomes, unintended consequences of all of this, has been complexity. Everybody has bought more stuff. The lines of business like CMOs are buying technology and applications to solve their problems. But you take a minute and you say, "Oh wait, all of this doesn't talk to each other. All of this doesn't work together." So at its core integration, iPaaS, will continue to be an absolute critical piece of functionality of a strategy that customers have to have and we will continue to play there. But then you look out and you say, what does some of the new technology advances bring? And obviously GenAI is the main thing at this point, but it brings opportunity to build on the foundation we already have and equip our customers to take advantage of what the technology can do without introducing more complexity. What you want to be able to do is allow the agents and the AI capabilities to talk to the data and the information you already have, and that's what this is going to help us do for our customers and our partners moving forward.

>> That point about making things easier, around extracting away the complexity is a huge point. And the old enterprise model was solve complexity by adding more complexity and lock in -

Alison Derbenwick Miller

>> A hundred percent.

>> But you can't do that anymore because everyone wants faster acceleration with the data. So you start to see the application market really morph into, okay, it's integration everywhere. And this is why I like these API moves you guys are making because you've had API management before, but now you have leadership coming in and looking at API sprawl as a feature, not a bug, meaning that's just how the internet is now, 85% of the traffic's running through APIs. Okay, so what does that mean? That means everything's going through their, data, foundation models. So APIs will be the most important connective tissue-

Alison Derbenwick Miller

>> ....

>> for data.

Alison Derbenwick Miller

>> Yeah, I think so. And I think, again, I'm not a wildly technical person, but I'll say for us it comes back down to these are the enabling technologies that ultimately allow you to take advantage of the data you already have. But perhaps the most important thing when you think about the data is, again, that single source of truth. There's so many things we've been talking about for decades that really come into the fore now, but for the first time ever, the technology actually allows us to deliver on the promise. A single source of truth, having your data in one place, knowing that what you're reporting on and talking about is trusted, and then you layer on top the power of the APIs and you layer on top the power of the AI pieces and suddenly you can get insight and information and action that would've taken you time, and people, resources and money and you can do it in the blink of an eye.

>> Well, you must have a very interesting, fun job. I mean it's busy. You're going to hear on the stage today about connectors, connective AI around connectivity, meaning connecting, automating old school connectors, which Steve kind of made a joke yesterday on stage about marketing automation, blah, blah, blah, blah, an inside baseball joke because he used to work at Marketo, a marketing automation job. But he brings this point, he's kind of serious in the sense that things like connectors is old and static and kind of broken, and who's building them? Are they obsolete? So this idea of agents managing all these little connective pieces is going to create frictionless communication. It's going to be a really big deal. This is kind of a nuanced point. How important is that? Because even on the marketing side, you guys have marketing systems, marketing tech, this idea of connecting data in real time is going to have to be worked on. This is where I think the age is, it's just one example.

Alison Derbenwick Miller

>> Yeah, I guess I would answer you in two ways. I do think it's critically important that we meet our customers where they are and not everybody is going to be all the way on the front end of what AI agents and capabilities give you. And Steve talked a lot about the built-in ability to reason that will become part of applications in the future, and this is one of the things AI delivers, and that's critically important. But we also know, and we are a perfect example of this, that you do have to have those connections between your systems. And hopefully this came through with what Steve was talking about, we don't think that the core integration and automation market, the iPaaS piece is going away. We think this continues to be critically important for our customers, and it's very, very important that folks understand that everybody will be at a different stage of the lifecycle for this. The goal for us is to be able to meet them where they are and provide for them the solutions. If they're far out into the AI world, we're going to have things for them. If they're staying in the core integration and automation, we'll have things for them and we will grow with them as they need that.

>> Well, we agree with you, our CUBE research team, our thesis is that the iPaaS market is going to be the market, because I won't say niche in the sense that what it was and what it becomes is different because if you think what it is, it's just basically connecting applications to IT infrastructure, that's all it is. Then it's got observability, it's got data, so I mean that's what everything will do. So it's not like it's a category anymore. I mean, I know Gartner has the magic quadrant and you guys are number one in it and doing great, but that's kind of how applications are going to work, and hence the observability, hence the governance focus here got my attention because I think those two market areas, the script will flip, because every app will have our own observability of its own governance needs. So it's not like one product works, it's that you're going to need a lot of platform.

Alison Derbenwick Miller

>> And look, I think that's one of the reasons we are here and we are so excited to be here. Steve joined just a little bit before I did last year, and we really see the space that we're in as absolutely critical to where the market is going. Without it, all of these things are going to not only exist independently, but we're going to make the sprawl worse. We're going to make the various elements of applications worse. And so we think we're in an incredibly fortunate spot, both in terms of the capabilities of our technology, the fact that we're independent and agnostic. We can connect everyone and everything, and we think that's a great place to be.

>> What's interesting, we were talking about the analyst yesterday, we were doing an analysis section on theCUBE. And it's interesting because you guys play well with everyone. Hyperscalers love you because you bring more compute to their ecosystem, yet your customers want to leverage the cloud, but you don't have to rely on the cloud because you're partnering with them. You can be on premise, you can be on the edge. So you guys kind of play well in all the different sandboxes, so to speak. So as a marketer, you have to tell this story, so you're going to be growing in this massive market opportunity and you have a customer base that's very loyal. I mean, I've been covering Boomi for about six years now, and there's a consistent theme, you have hardcore loyalists-

Alison Derbenwick Miller

>> We do....

>> as customers. They love the product as it was, and it's still going to get better. You got the M&A going on, you got the story about growth there with the modernization there. So as you guys go to the next level, you've got a platform, and you talked about the enterprise platform, you've got to have an ecosystem. So you've got a lot of moving parts. So as you look at pulling this together to tell the Boomi story, you got to have the robust ecosystem, you've got to have the platform leadership on the product side, you've going to have the organic and inorganic growth. It's all clicking together. So as you zoom out, as the CMO, you go, "Okay, what's the story?" If you had to sum up the story for your customers, where you want to be, can you share your north star and how you're thinking about it because it's a growth story, it's a product leadership story, it's a transformational story. It's an AI story. I mean-

Alison Derbenwick Miller

>> It's a little bit of everything for everyone.

>> So take us through how you're thinking about this.

Alison Derbenwick Miller

>> Yeah, I mean I think the easiest way to think about it, and this is part of what Steve talked about yesterday, is as a customer or a potential customer, you don't have to go 10 different places to solve these problems. You can come and work within the Boomi enterprise platform. You can solve your core integration and automation needs. You could take advantage of the API management as well as the innovation that's happening on the AI side and do it all within a single platform. And again, as I said, we'll meet you where you are. We have incredibly loyal customers, as you said, we also have customers of all shapes and sizes across the entire world. And so one of our core messages is, one, once you're using Boomi, you love it. Two, we are growing and innovating with and for you. And three, when you look at the platform strategy of the future, you're going to be able to do things within your Boomi ecosystem, within your Boomi footprint that allow you to simplify and automate and reduce some of that complexity and that's really important for customers as they move forward. People don't want to add more complexity while they're solving new and emerging business problems. And I think our ability to take that simplification, to deliver it through a single enterprise platform is really going to be critical going forward. And we have to tell the story, you're right.

>> Yeah, you had a great story. Well, one of the things we noticed also is that because you have a lot of use cases in your customer-base, you have a unique perspective to look at the patterns. And we heard yesterday from Anne who was on theCUBE, who also gave the great demos, is that you get great feedback velocity on products. Amazon Web Services had that same dynamic where they could see things early and release products faster that were more relevant. That's a unique point. It's not well talked about, but that's a competitive advantage for you guys, it's a huge deal and the customers get better products.

Alison Derbenwick Miller

>> Yeah, they do. And a big thing, and you see this through our Boomi AI, our product now, our ability to see where the connections are being made, what are the most popular and critical connections is one part of the story. But as Anne probably talked about, we actually can look and say, is your connection landscape healthy? Do you have things that are broken or not optimized? Can you fix them? Building documentation, all those kinds of things. They give us an opportunity to take what we know our customers are doing, make sure they're doing it in the best possible way, and then also make it easier for them to repeat it as they expand their landscape.

>> As you guys look at this event, what's next? What do you guys look to do next? Obviously a great successful event here. Great online numbers, I saw some on the keynotes, although you couldn't do the stream for Deion Sanders, because, it's probably his agent and all that good stuff. Deion Sanders got the great reviews, controversial, of course, prime time's awesome.

Alison Derbenwick Miller

>> True to his brand.

>> True to his brand, he's good. So as you're successful here, what's next? Are you guys going to take it on the road? What are you going to do from a marketing standpoint?

Alison Derbenwick Miller

>> Yeah, so we will continue with the concept of Boomi World Tours in the fall. You will see us in Europe, you'll see us in Australia and in other locations throughout the world. And the goal obviously is to make sure that we're in a position to connect with our partners and customers, not just in this one event through the year, but obviously throughout the year. The other thing that's going to be really critical for us is going to the other places our customers are, other events, engaging with analysts. You've seen the Gartner results. We've had great results from Nucleus recently. It's really important that we continue to tell the Boomi story and articulate our leadership and our innovation. And I think part of what you're seeing and hearing and the energy you're feeling here is a reaction to an incredibly good story, an incredibly good relationship we have. But it's also a reaction to the fact that people are thrilled to be hearing from us again. And you just feel the energy and the vibe here. And we are so committed to keeping up those engagements in person, online, with our customers, prospects, partners. We're going to hold a European Partner Summit in the Fall. We're going to be everywhere, and we're so excited.

>> Yeah, we've seen a lot of success with the ecosystem. When done right, it's a real power dynamic because you guys have sought demos, things like The Agent Garden, for instance. When you start seeing partners have the ability to get distribution of their solutions, it feeds into the flywheel of what platforms are supposed to do. And secondly, you guys also have a good community, the community solid. So what's your vision on the community? We're getting great feedback on the videos. We're seeing some great in the hallways. You've got a built-in community. I mean, we talked to Nature Fresh Farms yesterday, the company's like, "Yeah, we solved the problem manually. It was a grind, it was causing all kinds of problems." They solved that, and then Boomi started spreading internally. So you got stories like that, you've got a great community. How are you going to harness that? Because if you overplay your community hand, that could also... It's a nurturing thing, communities are very importantly.

Alison Derbenwick Miller

>> Absolutely.

>> So how do you see the community factoring into the ecosystem?

Alison Derbenwick Miller

>> Yeah, I don't know if you've talked to Chris Zimmerman who leads our community. We value our community so much, and I think the point you just made is critically important. The point and strategy of our community is to engage with them and to help them understand not only how to use the Boomi products, but to get feedback from them. I don't view the community as somewhere we're going to suddenly go in and market to, if you will. It's a place that we want to engage and grow. We have over 250,000 members. We had a bunch of people do pre-conference training. I think that it's an opportunity for us to really grow that engagement, but also to your point, introduce those ecosystem opportunities. Our partners are going to bring, and , is a great example, they're going to bring solutions and part of solutions that will help us go into lines of business. They're going to help us go into industries, and so our partners will be critical to that, but our community is the voice that's going to tell us where is the greatest need, where are the opportunities of the future, what problems do they need us to help them solve? And we are absolutely going to build and nurture that community.

>> Well, you guys have a great , congratulations to the team and bringing in more talent on the M&A side as well. You see companies that have been successful all start out this way, they have the same pattern. They have great loyal customers, good product focus, a great management team. But then all the sudden they grow, Amazon Web Services is one, ServiceNow is one, Salesforce, all these companies were huge successes because they had the magical formula of the loyalty of the customers, good community, and they played it well, and they used it as an advantage. They didn't try to market to them or be the product, they used them into their own system. And I think you guys have a great job there, have done a great job and have a great advantage, so congratulations on that .

Alison Derbenwick Miller

>> Yeah, thank you so much.

>> Well, a final question as we wrap up. Next year, when we're at Boomi World 2025, what do you hope to be talking about? Take us through your narrative. If you had to shoot the arrow forward, next year, what's the conversation look like?

Alison Derbenwick Miller

>> Well, I think it's a combination of things. I think it's first of all, showing how we've continued to deliver on the strategy and vision and promise that was talked about here. I think we obviously are going to see more people, more engagement and expansion of our footprint for the things that I talked about, partner conferences, pre-conference training. And then obviously we want to keep our customers and partners updated on where we're going next. One thing is certain, as much as we are in the middle of the AI big bang, the train is not slowing down. And so we have to both talk about and be committed to delivering on the things we're talking about now, and you know Steve, we will be talking about what we're doing next and what the market opportunity has brought us, and it will be exciting, of that I'm certain.

>> Yeah. And certainly in the AI world people can start looking at real solutions, not just hype and conjecture.

Alison Derbenwick Miller

>> Absolutely. Absolutely. It will be the progression of the technology to how people and businesses are actually using it in their everyday life as opposed to this cool thing that everyone's sort of trying and trying to figure out.

>> Well, awesome. We appreciate you on theCUBE here. We'll be following your growth and story. Thanks for coming on theCUBE, and congratulations for a great event. We'll catch up soon.

Alison Derbenwick Miller

>> Great. Thanks for having us.

>> Okay. We're here at Boomi World, I'm John Furrier your host. We'll be right back after this short break.

Alison Biggan | Boomi

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>> Welcome back everyone to theCUBE's Day three coverage of Boomi World. I'm John Furrier, host of theCUBE. It's been a great event digging into all the future advances of platform as a service, integration, AI. And we're here with Alison, she's the CMO . Thanks for coming on.

Alison Derbenwick Miller

>> Yeah, thanks for having me.

>> So this is your show.

Alison Derbenwick Miller

>> It is, thank you.

>> Congratulations, it's been a big show. Really interesting conversations we're hearing in the hallway a lot of customers and everyone's huddling, they're talking, they're just browsing. They're engaged in a big way. It's a hot area and you guys are killing it with AI, tell us a little bit what's going on in the event. Give us some quick highlights and we'll dig in.

Alison Derbenwick Miller

>> Yeah, for those folks who heard, this is the first time we've had this event since 2019, and there's a whole bunch of reasons for that, including COVID, but we're so excited to have our customers and our partners and our ecosystem back together. And I think the thing that we are probably most thrilled about here is the kind of engagement that we're getting across the various groups that are here. So for example, before we even started the main stage yesterday, we had over 300 partners participate in a partner summit. We had almost 200 customers do pre-conference training. We stood back up our partner advisory board, our technical advisory board. This event represents so much more than just an opportunity to tell people the new things that are happening, it's an opportunity to get everybody back together and give us an opportunity to engage in ways we haven't been able to for a long time. And for us, it's just part of the momentum that we're building in the market around Boomi.

>> A great Keynote, CEO, Steve Lucas, okay, well known on the industry. He's excited. I mean, he was on theCUBE yesterday, he's coming on again today. We'll dig into it more. But he thinks, and we agree, this is a pivotal time in our industry. If you look at the inflection point and the impact, it's a disruptive enabler. It's not just a classic platform enablement opportunity, this major disruption happening in a good way means data's driving it. It turns out Boomi's actually in a perfect position because you guys have been grinding and doing the work on the hard stuff. And now with AI coming in, all the customers are like, "We love where this is going because we have real things we could work on." I mean, that's got to be incredible momentum. And then you say, okay, now where do you go from here? What's the next step?

Alison Derbenwick Miller

>> Yeah, I mean, I've known Steve for a long time and obviously he has incredible vision and understanding of the market. And I think the couple of things I would call out, so first of all, much of what you saw yesterday, the sort of whiteboard, the vision for Boomi, some of it we do today, some of it we are announcing here, some of it will be happening in the future. That really came from Steve. He understands so well what we do, what we are capable of doing, where the market and technology is. But also because he speaks to customers so much, he understands the challenges they're facing and the opportunities. And we absolutely believe we're uniquely positioned because of what's happening in market and technology, because of that hard work that we've done in the past, to be a major player as all of these things move forward, AI, the data management, the agents, the API management, we're super excited about what the future holds for us and our customers.

>> So on the market side, let's go to the market a little bit and explain the vision and how you see it playing out, because the integration platform as a service business, it's still growing at 35% a year-

Alison Derbenwick Miller

>> percent....

>> up until probably for the next 10 years. That market by itself is good, but then you have this whole other market emerging around the generative AI piece, which you guys were kind of talking about with the platform and with the M&A activity and the organic growth on the product side, it seems to be a bigger, wider market opportunity. Can you share how you guys see that? And you're being not aggressive either. You're actually taking your time, you're actually looking at this and methodically saying, "Okay, we have real use cases today in iPaaS," but then you've got the generative AI hype coming in. How do you guys connect that dots for customers?

Alison Derbenwick Miller

>> Yeah, well maybe let me take a step back for a minute and sort of explain from our perspective how we got here beyond the technology. So I was at SAP for a long time. Steve's been a lot of different places. One of the things that we've seen over the last three, five, 10 years with the explosion of cloud computing and this incredible proliferation of applications, you hear a lot about the message of digital transformation and the pressure that's on companies. But as Steve said yesterday, one of the outcomes, unintended consequences of all of this, has been complexity. Everybody has bought more stuff. The lines of business like CMOs are buying technology and applications to solve their problems. But you take a minute and you say, "Oh wait, all of this doesn't talk to each other. All of this doesn't work together." So at its core integration, iPaaS, will continue to be an absolute critical piece of functionality of a strategy that customers have to have and we will continue to play there. But then you look out and you say, what does some of the new technology advances bring? And obviously GenAI is the main thing at this point, but it brings opportunity to build on the foundation we already have and equip our customers to take advantage of what the technology can do without introducing more complexity. What you want to be able to do is allow the agents and the AI capabilities to talk to the data and the information you already have, and that's what this is going to help us do for our customers and our partners moving forward.

>> That point about making things easier, around extracting away the complexity is a huge point. And the old enterprise model was solve complexity by adding more complexity and lock in -

Alison Derbenwick Miller

>> A hundred percent.

>> But you can't do that anymore because everyone wants faster acceleration with the data. So you start to see the application market really morph into, okay, it's integration everywhere. And this is why I like these API moves you guys are making because you've had API management before, but now you have leadership coming in and looking at API sprawl as a feature, not a bug, meaning that's just how the internet is now, 85% of the traffic's running through APIs. Okay, so what does that mean? That means everything's going through their, data, foundation models. So APIs will be the most important connective tissue-

Alison Derbenwick Miller

>> ....

>> for data.

Alison Derbenwick Miller

>> Yeah, I think so. And I think, again, I'm not a wildly technical person, but I'll say for us it comes back down to these are the enabling technologies that ultimately allow you to take advantage of the data you already have. But perhaps the most important thing when you think about the data is, again, that single source of truth. There's so many things we've been talking about for decades that really come into the fore now, but for the first time ever, the technology actually allows us to deliver on the promise. A single source of truth, having your data in one place, knowing that what you're reporting on and talking about is trusted, and then you layer on top the power of the APIs and you layer on top the power of the AI pieces and suddenly you can get insight and information and action that would've taken you time, and people, resources and money and you can do it in the blink of an eye.

>> Well, you must have a very interesting, fun job. I mean it's busy. You're going to hear on the stage today about connectors, connective AI around connectivity, meaning connecting, automating old school connectors, which Steve kind of made a joke yesterday on stage about marketing automation, blah, blah, blah, blah, an inside baseball joke because he used to work at Marketo, a marketing automation job. But he brings this point, he's kind of serious in the sense that things like connectors is old and static and kind of broken, and who's building them? Are they obsolete? So this idea of agents managing all these little connective pieces is going to create frictionless communication. It's going to be a really big deal. This is kind of a nuanced point. How important is that? Because even on the marketing side, you guys have marketing systems, marketing tech, this idea of connecting data in real time is going to have to be worked on. This is where I think the age is, it's just one example.

Alison Derbenwick Miller

>> Yeah, I guess I would answer you in two ways. I do think it's critically important that we meet our customers where they are and not everybody is going to be all the way on the front end of what AI agents and capabilities give you. And Steve talked a lot about the built-in ability to reason that will become part of applications in the future, and this is one of the things AI delivers, and that's critically important. But we also know, and we are a perfect example of this, that you do have to have those connections between your systems. And hopefully this came through with what Steve was talking about, we don't think that the core integration and automation market, the iPaaS piece is going away. We think this continues to be critically important for our customers, and it's very, very important that folks understand that everybody will be at a different stage of the lifecycle for this. The goal for us is to be able to meet them where they are and provide for them the solutions. If they're far out into the AI world, we're going to have things for them. If they're staying in the core integration and automation, we'll have things for them and we will grow with them as they need that.

>> Well, we agree with you, our CUBE research team, our thesis is that the iPaaS market is going to be the market, because I won't say niche in the sense that what it was and what it becomes is different because if you think what it is, it's just basically connecting applications to IT infrastructure, that's all it is. Then it's got observability, it's got data, so I mean that's what everything will do. So it's not like it's a category anymore. I mean, I know Gartner has the magic quadrant and you guys are number one in it and doing great, but that's kind of how applications are going to work, and hence the observability, hence the governance focus here got my attention because I think those two market areas, the script will flip, because every app will have our own observability of its own governance needs. So it's not like one product works, it's that you're going to need a lot of platform.

Alison Derbenwick Miller

>> And look, I think that's one of the reasons we are here and we are so excited to be here. Steve joined just a little bit before I did last year, and we really see the space that we're in as absolutely critical to where the market is going. Without it, all of these things are going to not only exist independently, but we're going to make the sprawl worse. We're going to make the various elements of applications worse. And so we think we're in an incredibly fortunate spot, both in terms of the capabilities of our technology, the fact that we're independent and agnostic. We can connect everyone and everything, and we think that's a great place to be.

>> What's interesting, we were talking about the analyst yesterday, we were doing an analysis section on theCUBE. And it's interesting because you guys play well with everyone. Hyperscalers love you because you bring more compute to their ecosystem, yet your customers want to leverage the cloud, but you don't have to rely on the cloud because you're partnering with them. You can be on premise, you can be on the edge. So you guys kind of play well in all the different sandboxes, so to speak. So as a marketer, you have to tell this story, so you're going to be growing in this massive market opportunity and you have a customer base that's very loyal. I mean, I've been covering Boomi for about six years now, and there's a consistent theme, you have hardcore loyalists-

Alison Derbenwick Miller

>> We do....

>> as customers. They love the product as it was, and it's still going to get better. You got the M&A going on, you got the story about growth there with the modernization there. So as you guys go to the next level, you've got a platform, and you talked about the enterprise platform, you've got to have an ecosystem. So you've got a lot of moving parts. So as you look at pulling this together to tell the Boomi story, you got to have the robust ecosystem, you've got to have the platform leadership on the product side, you've going to have the organic and inorganic growth. It's all clicking together. So as you zoom out, as the CMO, you go, "Okay, what's the story?" If you had to sum up the story for your customers, where you want to be, can you share your north star and how you're thinking about it because it's a growth story, it's a product leadership story, it's a transformational story. It's an AI story. I mean-

Alison Derbenwick Miller

>> It's a little bit of everything for everyone.

>> So take us through how you're thinking about this.

Alison Derbenwick Miller

>> Yeah, I mean I think the easiest way to think about it, and this is part of what Steve talked about yesterday, is as a customer or a potential customer, you don't have to go 10 different places to solve these problems. You can come and work within the Boomi enterprise platform. You can solve your core integration and automation needs. You could take advantage of the API management as well as the innovation that's happening on the AI side and do it all within a single platform. And again, as I said, we'll meet you where you are. We have incredibly loyal customers, as you said, we also have customers of all shapes and sizes across the entire world. And so one of our core messages is, one, once you're using Boomi, you love it. Two, we are growing and innovating with and for you. And three, when you look at the platform strategy of the future, you're going to be able to do things within your Boomi ecosystem, within your Boomi footprint that allow you to simplify and automate and reduce some of that complexity and that's really important for customers as they move forward. People don't want to add more complexity while they're solving new and emerging business problems. And I think our ability to take that simplification, to deliver it through a single enterprise platform is really going to be critical going forward. And we have to tell the story, you're right.

>> Yeah, you had a great story. Well, one of the things we noticed also is that because you have a lot of use cases in your customer-base, you have a unique perspective to look at the patterns. And we heard yesterday from Anne who was on theCUBE, who also gave the great demos, is that you get great feedback velocity on products. Amazon Web Services had that same dynamic where they could see things early and release products faster that were more relevant. That's a unique point. It's not well talked about, but that's a competitive advantage for you guys, it's a huge deal and the customers get better products.

Alison Derbenwick Miller

>> Yeah, they do. And a big thing, and you see this through our Boomi AI, our product now, our ability to see where the connections are being made, what are the most popular and critical connections is one part of the story. But as Anne probably talked about, we actually can look and say, is your connection landscape healthy? Do you have things that are broken or not optimized? Can you fix them? Building documentation, all those kinds of things. They give us an opportunity to take what we know our customers are doing, make sure they're doing it in the best possible way, and then also make it easier for them to repeat it as they expand their landscape.

>> As you guys look at this event, what's next? What do you guys look to do next? Obviously a great successful event here. Great online numbers, I saw some on the keynotes, although you couldn't do the stream for Deion Sanders, because, it's probably his agent and all that good stuff. Deion Sanders got the great reviews, controversial, of course, prime time's awesome.

Alison Derbenwick Miller

>> True to his brand.

>> True to his brand, he's good. So as you're successful here, what's next? Are you guys going to take it on the road? What are you going to do from a marketing standpoint?

Alison Derbenwick Miller

>> Yeah, so we will continue with the concept of Boomi World Tours in the fall. You will see us in Europe, you'll see us in Australia and in other locations throughout the world. And the goal obviously is to make sure that we're in a position to connect with our partners and customers, not just in this one event through the year, but obviously throughout the year. The other thing that's going to be really critical for us is going to the other places our customers are, other events, engaging with analysts. You've seen the Gartner results. We've had great results from Nucleus recently. It's really important that we continue to tell the Boomi story and articulate our leadership and our innovation. And I think part of what you're seeing and hearing and the energy you're feeling here is a reaction to an incredibly good story, an incredibly good relationship we have. But it's also a reaction to the fact that people are thrilled to be hearing from us again. And you just feel the energy and the vibe here. And we are so committed to keeping up those engagements in person, online, with our customers, prospects, partners. We're going to hold a European Partner Summit in the Fall. We're going to be everywhere, and we're so excited.

>> Yeah, we've seen a lot of success with the ecosystem. When done right, it's a real power dynamic because you guys have sought demos, things like The Agent Garden, for instance. When you start seeing partners have the ability to get distribution of their solutions, it feeds into the flywheel of what platforms are supposed to do. And secondly, you guys also have a good community, the community solid. So what's your vision on the community? We're getting great feedback on the videos. We're seeing some great in the hallways. You've got a built-in community. I mean, we talked to Nature Fresh Farms yesterday, the company's like, "Yeah, we solved the problem manually. It was a grind, it was causing all kinds of problems." They solved that, and then Boomi started spreading internally. So you got stories like that, you've got a great community. How are you going to harness that? Because if you overplay your community hand, that could also... It's a nurturing thing, communities are very importantly.

Alison Derbenwick Miller

>> Absolutely.

>> So how do you see the community factoring into the ecosystem?

Alison Derbenwick Miller

>> Yeah, I don't know if you've talked to Chris Zimmerman who leads our community. We value our community so much, and I think the point you just made is critically important. The point and strategy of our community is to engage with them and to help them understand not only how to use the Boomi products, but to get feedback from them. I don't view the community as somewhere we're going to suddenly go in and market to, if you will. It's a place that we want to engage and grow. We have over 250,000 members. We had a bunch of people do pre-conference training. I think that it's an opportunity for us to really grow that engagement, but also to your point, introduce those ecosystem opportunities. Our partners are going to bring, and , is a great example, they're going to bring solutions and part of solutions that will help us go into lines of business. They're going to help us go into industries, and so our partners will be critical to that, but our community is the voice that's going to tell us where is the greatest need, where are the opportunities of the future, what problems do they need us to help them solve? And we are absolutely going to build and nurture that community.

>> Well, you guys have a great , congratulations to the team and bringing in more talent on the M&A side as well. You see companies that have been successful all start out this way, they have the same pattern. They have great loyal customers, good product focus, a great management team. But then all the sudden they grow, Amazon Web Services is one, ServiceNow is one, Salesforce, all these companies were huge successes because they had the magical formula of the loyalty of the customers, good community, and they played it well, and they used it as an advantage. They didn't try to market to them or be the product, they used them into their own system. And I think you guys have a great job there, have done a great job and have a great advantage, so congratulations on that .

Alison Derbenwick Miller

>> Yeah, thank you so much.

>> Well, a final question as we wrap up. Next year, when we're at Boomi World 2025, what do you hope to be talking about? Take us through your narrative. If you had to shoot the arrow forward, next year, what's the conversation look like?

Alison Derbenwick Miller

>> Well, I think it's a combination of things. I think it's first of all, showing how we've continued to deliver on the strategy and vision and promise that was talked about here. I think we obviously are going to see more people, more engagement and expansion of our footprint for the things that I talked about, partner conferences, pre-conference training. And then obviously we want to keep our customers and partners updated on where we're going next. One thing is certain, as much as we are in the middle of the AI big bang, the train is not slowing down. And so we have to both talk about and be committed to delivering on the things we're talking about now, and you know Steve, we will be talking about what we're doing next and what the market opportunity has brought us, and it will be exciting, of that I'm certain.

>> Yeah. And certainly in the AI world people can start looking at real solutions, not just hype and conjecture.

Alison Derbenwick Miller

>> Absolutely. Absolutely. It will be the progression of the technology to how people and businesses are actually using it in their everyday life as opposed to this cool thing that everyone's sort of trying and trying to figure out.

>> Well, awesome. We appreciate you on theCUBE here. We'll be following your growth and story. Thanks for coming on theCUBE, and congratulations for a great event. We'll catch up soon.

Alison Derbenwick Miller

>> Great. Thanks for having us.

>> Okay. We're here at Boomi World, I'm John Furrier your host. We'll be right back after this short break.