Boomi World 2024 | Ed Macosky | Boomi & Keith Bradley | Nature Fresh Farms

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More from Boomi World 2024

Ed Macosky

Chief Product & Technology Officer

Boomi

Keith Bradley

Vice President Information Technology

Nature Fresh Farms

Three insights you might have missed from theCUBE’s coverage of Boomi World

After spinning out from Dell Technologies Inc., Boomi LP has gone on a generative AI journey. Given the company’s significant base of more than 20,000 customers, what comes next is of great interest.“[This is a] company that has been around the block in iPaaS application integration, which, by the way, is never going away, but they had that relationship with Dell, they spun back out,” said John Furrier, theCUBE Research executive analyst. “This company is really poised … for potentially becoming the next ServiceNow-like company, where their presence in the enterprise is pretty significant.”Unpacking Boomi’s gen AI journey was a central focus of the recent Boomi World 2024 event in Denver

From greenhouses to cloud: Nature Fresh Farms enhances efficiency with Boomi middleware

At Nature Fresh Farms Inc., a 250-acre greenhouse known for its bell peppers, tomatoes and cucumbers, agricultural technology integration is revolutionizing farming practices.The company implemented Boomi LP middleware to automate invoice matching, OCR scanning and paperless processes, leading to improved efficiency and collaboration across departments. Accountability and productivity increased when the fault department was eliminated, according to Keith Bradley (pictured, left), vice president of information technology at Nature Fresh Farms.Keith Bradley, VP of IT at Nature Fresh Farms, talks about how the company has become more efficient with Boomi middleware

play_circle_outline Exploring Boomi World's Live Coverage & Success at Nature Fresh Farms: An Interview with VP Keith Bradley

play_circle_outline Discussion of Boomi's role in enabling Gen AI projects and expanding integration capabilities

play_circle_outline Discussion with Ed, Chief Product Officer at Boomi

play_circle_outline Boomi's agnostic and multi-vendor approach to hybrid multi-cloud computing

Info

Ed Macosky | Boomi & Keith Bradley | Nature Fresh Farms

Ed Macosky

Chief Product & Technology Officer Boomi

Keith Bradley

Vice President Information Technology Nature Fresh Farms

search

>> Welcome back, everyone, to theCUBE's live coverage here at Boomi World in Denver, Colorado. I'm John Furrier, host of theCUBE. We are here at the end of day two, as we're getting all the news from the big keynote. We've got Ed, who's back of the product, Chief Product Officers back on theCUBE. Good to see you again, Ed.

Shahid Ahmed

>> Good to see you.

>> We're here with the famous Keith Bradley, who's the VP of IT and Security at Nature Fresh Farms. Been on theCUBE before, been part of a documentary on theCube channel. Keith, great to see you again in person. You're famous in theCUBE offices. .

Keith Bradley

>> . I'm just here to be here, enjoy the atmosphere, get to meet all the people here that does Boomi here now, and it's a great thing to do.

>> Ed is the Boomi. He's got the keys to the kingdom. He's running the product roadmap, and now with the acquisitions and API management and all the product work that they have on the pipe lining and integration of data, I find it well-positioned to take this data to the next level. As a customer, you guys are doing a lot of work. Obviously, we highlighted you in a documentary around bringing tech to smart agriculture.

Keith Bradley

>> Yep.

>> Give a quick description of what you guys do and how IT is evolving for you and how you're innovating at Nature Fresh Farms, and then we'll get into it.

Keith Bradley

>> Yep. So Nature Farm Farms, we're a 250 acre greenhouse that grows bell peppers, tomatoes, and cucumbers. And when we first started looking at ourselves internally, we had to solve a problem that was actually a very basic problem, an accounting problem, and we talked about it, and how to match invoices to packing slips, doing stuff like that. So we started to look for a middleware and Boomi, just an eye pass popped right out at us and said, "This is what we got to do." We actually created an automated system, and this system allowed us to scan an invoice in, match it to our ERP, do OCR of what we're getting, max the shipping list, and automate a process that was very complicated to everybody, very complicated, very time-consuming, and truthfully, almost hostile at times. Because who lost this paper? Who lost that paper? It's always a funny thing of, who lost the paper? It goes from back and forth to one place. But when we implemented Boomi, it allowed us to just basically go paperless, which is a great thing to do. And it also allowed us to get rid of that hostility, break down those silos of where we don't want to work with somebody because we don't seem to be able to talk to them. It made us so much better as a product for us. And it's funny, and as I was talking to Ed earlier, Boomi has just grown its tentacles out. It's grown into our temporary foreign labor worker program and housing and stuff like that. Moving information from not only our labor management system, but to our accounting system. And it just seems to be that key element that allows us to move back and forth all the time.

>> So success is contagious.

Keith Bradley

>> Yep.

>> I mean, when you take a manual process, which by the way, there's a lot of grunt work involved moving paper, but then again you have different departments, if something goes wrong, it's the other guy's problem, another fault department, "I dropped it off." "No, you didn't." All that goes away.

Keith Bradley

>> Yep, it all went away. It all made it so smooth.

>> Productivity went up.

Keith Bradley

>> Productivity went up. And here's the other thing too. Accountability was so much easier now. Now, it was a very manual process where we knew exactly who approved this invoice, who did it. And it was a great feeling actually the first year after we did this that our auditors came in and said, "Hey, this is a great system. We love how you guys have done this now and it made us so much smoother." It's the little things like that, that made us really appreciate how Boomi allowed us to start to do this and start to think outside the box and give us the tools that we needed to do this.

>> Ed, this is a classic case of pre-GEN AI hype, world-changing vibe, which by the way, it's a new category. It's . It's not pre-programmed, but pre-GEN AI, everything had to be set up and provisioned, whatnot. If you do the work on automation and have that data, you're in position to do that. This is a great example of where the success is contagious. How does that happen? Can you take us through inside an organization? And if you could share some insights too. It's a good manual process, okay. Does it work like I can go around like, "Hey, my life's better. What tool did you use?" And what tentacles are you guys expanding out?

Shahid Ahmed

>> Yeah, so from a Boomi deployment perspective, this is all music to my ears, by the way, because the way we go about it, we're not fans of technology, our own technology for technology's sake. We literally go in with a customer and we find value and where we can automate, integrate things for our customers. We earn the right to continue expanding and providing more value to the organization. It sounds like it should be, but that's what we take pride in doing. So as we garner more and more success with our customers, we earn that right, and with Gen AI projects and things coming up, we become in many, as the tentacles spread out, it becomes a neural network within an organization's backbone that we can then tap into to then help with Gen AI projects.

>> On your side, what's the innovation inside for now? What's on the plan? Because it's classic digital transformation. What you described was, you digitize things, you automate it. Okay, great. Boomi's there. iPads. Okay, check. Now you got Generative AI here.

Shahid Ahmed

>> Yep.

>> What's next?

Shahid Ahmed

>> What's next for us is a lot of using the tools that I think will start to expand out. One of the things that we did so differently, and it was a great part of our deployment, was we not only trained our development team on the Boomi platform, but we also encouraged the accounting team and purchase office team to join and learn how the platform works. So they actually have a general understanding of it. And with the AI within the Boomi platform now I can see them start to be able to dabble into say, "Hey, I do want to change this full. I want to change this integration a little bit. I want to add this." So that's where I see the next greatest thing happening for us, is you're taking a little bit more away from the core DevOps team to do things. You're going to let other people have that power and that low code model that Boomi has given us allows us for these people to do that.

>> It might unleash some creativity too. I mean, you're enabling democratization. That's what it's basically saying?

Shahid Ahmed

>> Yeah. HR basically, it's funny, they have their own basically two Boomi people that do Boomi every day. They expanded. They do something new. They do onboarding. They do transfers, and it's just like all of a sudden, I'm like, "I knew they were doing something, but they actually got this done," and they don't need to rely on the DevOps team to do this. They can just go and do it again. But that integration makes it great.

>> Keith, you must get called on by all the vendors, and I don't want to put negative spin on a vendor because you're a vendor, but Boomi's got a good reputation. So I can say it in front of you, a lot of times their conjecture they say, it doesn't always happen. So when you hear everyone's training on Boomi, my tell sign or test around BS from a vendor is if they say they got a platform, it better be enabling. One, it has to enable value proposition. And that could be many things. It could developers. It could be creativity for democratization. And then the foundation has to have no cracks. It's got to be solid foundationally. So the test is foundation, or at least they're aware that there's some work to do unless they identify that they're working not. Okay, solid foundation but enablement. But now we're at a disruptive enablement, so we got now a new world where what Gen AI is up doing is they're disrupting other processes with generating stuff. So what I'm trying to do is figure out where that disruptive enabler is. Can you guys share your insights from a Boomi perspective, also from the customer? Because there's a lot of stuff coming at you. How do you feel then, how do you squint through the BS? Keith, we'll start with you. And then what's that disruption of the enablement? I mean, enablement's great, but what goes away?

Keith Bradley

>> I know, it's a really hard one to answer. It really is. It is. I'm thinking about it in my head like, wow, you really got me on that one. But again, I guess it's an ever-changing field and everybody wants to have that new latest, greatest tool. And I go back to us as a company, we've formed ourselves as a great company, built a great base, and we've made that platform at the bottom to hold us through. It doesn't matter what happens on the top levels, the foundation will keep us through. So that's where I think that we will survive.

>> So you're a big believer in, build the good foundation?

Keith Bradley

>> Yeah, build the foundation and the rest will all come in the wind, and we'll do things and that might change and that might shift, but you know what? You got the foundation how to do it. Our foundation is data and our foundation is integration, and that's what we use the Boomi platform for. So I think everybody can say we're going to do this, that, and the other thing, and we can have them come in and out and do anything, but we have that foundation there.

>> You can't mess the foundation up.

Keith Bradley

>> Yep.

>> Hey, what's your take on disruptive enablement? Because that's a concept that implies disruption, could be viewed as displacing something. AI does that. We know that. I'm about things go away could be automated. Automation means you're disrupting a process. In your case, manual process turns into greatness. What disruptions do you see that will be enabling opportunities?

Keith Bradley

>> Financially, it's moments like these where I get to listen to our customers and hear them and then in the concept of disruption and enabling. I am now hearing from you, okay, your accounting team is using the Boomi platform to do integrations and they're dabbling in that, something I want to disrupt. Today, Gen AI is for the techies. Gen AI the stacks, large language models, et cetera, your accountant has no idea, unless you've got some super accountant has no idea how to stand up a large language model, train it, ground it, et cetera. But I want to, a goal of mine now is, I want your accountant who can speak Boomi, who's learning Boomi, and understands that to be able to participate in the Gen AI space. Give that accountant the ability to empower them to be just as creative in automating their own business processes, making their lives better by using the Boomi platform, leveraging generative AI, and whatever they need it. Maybe they would like to automate something for themselves and do that. I'm not about replacing the accountant and what that accountant wants to do.

>> So ease of use, interfacing in with the technology, of some console and figure out that it's got X billions of parameters trained on just click, click, click, solve my problem. In the final three minutes we have left, I want to get to a comment that we were talking about before we came on camera, which is, when we grew into the industry, when we were all young guns breaking our teeth on IT back in the day, legacy systems now with Gen AI and now abstractions, and now open source, you can do a lot with abstracting away complexity. You don't have to rip and replace. You can do things faster. You have now AI and these agents coming out that are connectivity based, as you guys are going down this road. They have a lot of these "minions", that you've even said them on the stage, working as specialists on our behalf. Where is the opportunity going to be for integrating and not having to throw away old to bring in the new? You can keep legacy. We're hearing a lot of people say, "Hey, I trained this LLM COBOL." I now have an agent that actually knows the entire cobalt language, and so now we're adding additions to it. It's coding COBOL running Lambda functions into Amazon. Okay, that's cool. That was not possible without AI, as an example. But you're starting to see legacy hang around. Why fix it if it's not broke? How do you deal legacy? I guess the question ism how do you manage legacy stuff and the promise of Gen AI? Keith, what's your take on this one?

Keith Bradley

>> Again, I think, you know what, with Gen AI, it really is changing the industry. Everybody's talking about it. Everybody's doing it. The thing that we focus on is that we want to build an outer platform that our users can use and they focus on that. Not on the core. Let IT, let the experts deal with that core infrastructure that is legacy that nobody wants to ever touch again, and build a platform on the outside that allows them to do their generative work. It's still going to be there. I think it's always going to be there. It's never going to go away. Especially in our industries, I think we have so many things that just work, but it's interfacing into it that has always made it easier.

>> Awesome.

Shahid Ahmed

>> I would just say we've understood and embraced the transformation from legacy to cloud or meaning to maintain some legacy systems since the beginning of when we invented the Atom, our runtime technology with Boomi. We are hybrid multi cloud. We were doing that before they were buzzwords, hybrid cloud, multi cloud. So we are in a perfect position to help customers modernize. Even if they need to, I will never advise someone to leave a legacy system just to leave one, but if they have to, there are those reasons for doing that. Our foundation automatically helps our customers handle those scenarios, particularly in the Gen AI world where we can bridge the gaps in getting access to those data sources and or automating with those systems with our technology.

>> I've been covering Boomi for six years. You guys have always been agnostic, multi-vendor, natural progression to multi-cloud or Supercloud, as we call it. You've got cloud on-premise, edge, multiple devices. It's distributive computing, is what it is,

Shahid Ahmed

>> Yeah.

>> I mean, all the game is still the same, it's just different. The question I have for you, Keith, because you're in the trenches every day, you said data is your core thing. Data now is the crown jewel of Generative AI. Without data and without an information architecture around data, you have no AI and APIs are now why we hear that. How do you look at the future from your lens perspective? As you look at putting all the pitches aside, I just start thinking my crown jewels are my data and my workflows.

Keith Bradley

>> Yep.

>> You've got to chart a path to the future. You've got to navigate the AI landscape. What's your mindset like and what are some of the guiding principles that will take you forward comfortably and confidently?

Keith Bradley

>> I always have the confidence to say, you never know what data's going to be valid in the future. And I think that the biggest thing that you can take away from doing anything AI is that it is new and inventive and you learn more from failure than actually winning something. In our industry, the AI culture, I see AI making us grow more per meter square than we ever have, and now turning the whole farming industry into something that was very passive in the past to a totally proactive field.

>> And you're happy with Boomi? These guys are doing a good job for you?

Keith Bradley

>> Oh, yeah. Boomi's been there for us. They've been a great partner. From the first day we signed the contract with them, they have been there to help us through the whole process. All right.

>> On that note, thanks for coming on. Great to see you.

Keith Bradley

>> Thank you.

>> Ed, do you have the keys to the kingdom we we're looking for? Next time we chatting, I want to hear that road map, so those things popping off the road map. Thanks for coming on.

Keith Bradley

>> Thank you.

Shahid Ahmed

>> Thank you.

>> Thanks so much. Okay. That's for you here. John Furrier here at theCUBE. We have one more segment here in day two. Tomorrow, we'll be here as well. Live from Denver, Boomi world. We'll be right back.

Ed Macosky | Boomi & Keith Bradley | Nature Fresh Farms

search

>> Welcome back, everyone, to theCUBE's live coverage here at Boomi World in Denver, Colorado. I'm John Furrier, host of theCUBE. We are here at the end of day two, as we're getting all the news from the big keynote. We've got Ed, who's back of the product, Chief Product Officers back on theCUBE. Good to see you again, Ed.

Shahid Ahmed

>> Good to see you.

>> We're here with the famous Keith Bradley, who's the VP of IT and Security at Nature Fresh Farms. Been on theCUBE before, been part of a documentary on theCube channel. Keith, great to see you again in person. You're famous in theCUBE offices. .

Keith Bradley

>> . I'm just here to be here, enjoy the atmosphere, get to meet all the people here that does Boomi here now, and it's a great thing to do.

>> Ed is the Boomi. He's got the keys to the kingdom. He's running the product roadmap, and now with the acquisitions and API management and all the product work that they have on the pipe lining and integration of data, I find it well-positioned to take this data to the next level. As a customer, you guys are doing a lot of work. Obviously, we highlighted you in a documentary around bringing tech to smart agriculture.

Keith Bradley

>> Yep.

>> Give a quick description of what you guys do and how IT is evolving for you and how you're innovating at Nature Fresh Farms, and then we'll get into it.

Keith Bradley

>> Yep. So Nature Farm Farms, we're a 250 acre greenhouse that grows bell peppers, tomatoes, and cucumbers. And when we first started looking at ourselves internally, we had to solve a problem that was actually a very basic problem, an accounting problem, and we talked about it, and how to match invoices to packing slips, doing stuff like that. So we started to look for a middleware and Boomi, just an eye pass popped right out at us and said, "This is what we got to do." We actually created an automated system, and this system allowed us to scan an invoice in, match it to our ERP, do OCR of what we're getting, max the shipping list, and automate a process that was very complicated to everybody, very complicated, very time-consuming, and truthfully, almost hostile at times. Because who lost this paper? Who lost that paper? It's always a funny thing of, who lost the paper? It goes from back and forth to one place. But when we implemented Boomi, it allowed us to just basically go paperless, which is a great thing to do. And it also allowed us to get rid of that hostility, break down those silos of where we don't want to work with somebody because we don't seem to be able to talk to them. It made us so much better as a product for us. And it's funny, and as I was talking to Ed earlier, Boomi has just grown its tentacles out. It's grown into our temporary foreign labor worker program and housing and stuff like that. Moving information from not only our labor management system, but to our accounting system. And it just seems to be that key element that allows us to move back and forth all the time.

>> So success is contagious.

Keith Bradley

>> Yep.

>> I mean, when you take a manual process, which by the way, there's a lot of grunt work involved moving paper, but then again you have different departments, if something goes wrong, it's the other guy's problem, another fault department, "I dropped it off." "No, you didn't." All that goes away.

Keith Bradley

>> Yep, it all went away. It all made it so smooth.

>> Productivity went up.

Keith Bradley

>> Productivity went up. And here's the other thing too. Accountability was so much easier now. Now, it was a very manual process where we knew exactly who approved this invoice, who did it. And it was a great feeling actually the first year after we did this that our auditors came in and said, "Hey, this is a great system. We love how you guys have done this now and it made us so much smoother." It's the little things like that, that made us really appreciate how Boomi allowed us to start to do this and start to think outside the box and give us the tools that we needed to do this.

>> Ed, this is a classic case of pre-GEN AI hype, world-changing vibe, which by the way, it's a new category. It's . It's not pre-programmed, but pre-GEN AI, everything had to be set up and provisioned, whatnot. If you do the work on automation and have that data, you're in position to do that. This is a great example of where the success is contagious. How does that happen? Can you take us through inside an organization? And if you could share some insights too. It's a good manual process, okay. Does it work like I can go around like, "Hey, my life's better. What tool did you use?" And what tentacles are you guys expanding out?

Shahid Ahmed

>> Yeah, so from a Boomi deployment perspective, this is all music to my ears, by the way, because the way we go about it, we're not fans of technology, our own technology for technology's sake. We literally go in with a customer and we find value and where we can automate, integrate things for our customers. We earn the right to continue expanding and providing more value to the organization. It sounds like it should be, but that's what we take pride in doing. So as we garner more and more success with our customers, we earn that right, and with Gen AI projects and things coming up, we become in many, as the tentacles spread out, it becomes a neural network within an organization's backbone that we can then tap into to then help with Gen AI projects.

>> On your side, what's the innovation inside for now? What's on the plan? Because it's classic digital transformation. What you described was, you digitize things, you automate it. Okay, great. Boomi's there. iPads. Okay, check. Now you got Generative AI here.

Shahid Ahmed

>> Yep.

>> What's next?

Shahid Ahmed

>> What's next for us is a lot of using the tools that I think will start to expand out. One of the things that we did so differently, and it was a great part of our deployment, was we not only trained our development team on the Boomi platform, but we also encouraged the accounting team and purchase office team to join and learn how the platform works. So they actually have a general understanding of it. And with the AI within the Boomi platform now I can see them start to be able to dabble into say, "Hey, I do want to change this full. I want to change this integration a little bit. I want to add this." So that's where I see the next greatest thing happening for us, is you're taking a little bit more away from the core DevOps team to do things. You're going to let other people have that power and that low code model that Boomi has given us allows us for these people to do that.

>> It might unleash some creativity too. I mean, you're enabling democratization. That's what it's basically saying?

Shahid Ahmed

>> Yeah. HR basically, it's funny, they have their own basically two Boomi people that do Boomi every day. They expanded. They do something new. They do onboarding. They do transfers, and it's just like all of a sudden, I'm like, "I knew they were doing something, but they actually got this done," and they don't need to rely on the DevOps team to do this. They can just go and do it again. But that integration makes it great.

>> Keith, you must get called on by all the vendors, and I don't want to put negative spin on a vendor because you're a vendor, but Boomi's got a good reputation. So I can say it in front of you, a lot of times their conjecture they say, it doesn't always happen. So when you hear everyone's training on Boomi, my tell sign or test around BS from a vendor is if they say they got a platform, it better be enabling. One, it has to enable value proposition. And that could be many things. It could developers. It could be creativity for democratization. And then the foundation has to have no cracks. It's got to be solid foundationally. So the test is foundation, or at least they're aware that there's some work to do unless they identify that they're working not. Okay, solid foundation but enablement. But now we're at a disruptive enablement, so we got now a new world where what Gen AI is up doing is they're disrupting other processes with generating stuff. So what I'm trying to do is figure out where that disruptive enabler is. Can you guys share your insights from a Boomi perspective, also from the customer? Because there's a lot of stuff coming at you. How do you feel then, how do you squint through the BS? Keith, we'll start with you. And then what's that disruption of the enablement? I mean, enablement's great, but what goes away?

Keith Bradley

>> I know, it's a really hard one to answer. It really is. It is. I'm thinking about it in my head like, wow, you really got me on that one. But again, I guess it's an ever-changing field and everybody wants to have that new latest, greatest tool. And I go back to us as a company, we've formed ourselves as a great company, built a great base, and we've made that platform at the bottom to hold us through. It doesn't matter what happens on the top levels, the foundation will keep us through. So that's where I think that we will survive.

>> So you're a big believer in, build the good foundation?

Keith Bradley

>> Yeah, build the foundation and the rest will all come in the wind, and we'll do things and that might change and that might shift, but you know what? You got the foundation how to do it. Our foundation is data and our foundation is integration, and that's what we use the Boomi platform for. So I think everybody can say we're going to do this, that, and the other thing, and we can have them come in and out and do anything, but we have that foundation there.

>> You can't mess the foundation up.

Keith Bradley

>> Yep.

>> Hey, what's your take on disruptive enablement? Because that's a concept that implies disruption, could be viewed as displacing something. AI does that. We know that. I'm about things go away could be automated. Automation means you're disrupting a process. In your case, manual process turns into greatness. What disruptions do you see that will be enabling opportunities?

Keith Bradley

>> Financially, it's moments like these where I get to listen to our customers and hear them and then in the concept of disruption and enabling. I am now hearing from you, okay, your accounting team is using the Boomi platform to do integrations and they're dabbling in that, something I want to disrupt. Today, Gen AI is for the techies. Gen AI the stacks, large language models, et cetera, your accountant has no idea, unless you've got some super accountant has no idea how to stand up a large language model, train it, ground it, et cetera. But I want to, a goal of mine now is, I want your accountant who can speak Boomi, who's learning Boomi, and understands that to be able to participate in the Gen AI space. Give that accountant the ability to empower them to be just as creative in automating their own business processes, making their lives better by using the Boomi platform, leveraging generative AI, and whatever they need it. Maybe they would like to automate something for themselves and do that. I'm not about replacing the accountant and what that accountant wants to do.

>> So ease of use, interfacing in with the technology, of some console and figure out that it's got X billions of parameters trained on just click, click, click, solve my problem. In the final three minutes we have left, I want to get to a comment that we were talking about before we came on camera, which is, when we grew into the industry, when we were all young guns breaking our teeth on IT back in the day, legacy systems now with Gen AI and now abstractions, and now open source, you can do a lot with abstracting away complexity. You don't have to rip and replace. You can do things faster. You have now AI and these agents coming out that are connectivity based, as you guys are going down this road. They have a lot of these "minions", that you've even said them on the stage, working as specialists on our behalf. Where is the opportunity going to be for integrating and not having to throw away old to bring in the new? You can keep legacy. We're hearing a lot of people say, "Hey, I trained this LLM COBOL." I now have an agent that actually knows the entire cobalt language, and so now we're adding additions to it. It's coding COBOL running Lambda functions into Amazon. Okay, that's cool. That was not possible without AI, as an example. But you're starting to see legacy hang around. Why fix it if it's not broke? How do you deal legacy? I guess the question ism how do you manage legacy stuff and the promise of Gen AI? Keith, what's your take on this one?

Keith Bradley

>> Again, I think, you know what, with Gen AI, it really is changing the industry. Everybody's talking about it. Everybody's doing it. The thing that we focus on is that we want to build an outer platform that our users can use and they focus on that. Not on the core. Let IT, let the experts deal with that core infrastructure that is legacy that nobody wants to ever touch again, and build a platform on the outside that allows them to do their generative work. It's still going to be there. I think it's always going to be there. It's never going to go away. Especially in our industries, I think we have so many things that just work, but it's interfacing into it that has always made it easier.

>> Awesome.

Shahid Ahmed

>> I would just say we've understood and embraced the transformation from legacy to cloud or meaning to maintain some legacy systems since the beginning of when we invented the Atom, our runtime technology with Boomi. We are hybrid multi cloud. We were doing that before they were buzzwords, hybrid cloud, multi cloud. So we are in a perfect position to help customers modernize. Even if they need to, I will never advise someone to leave a legacy system just to leave one, but if they have to, there are those reasons for doing that. Our foundation automatically helps our customers handle those scenarios, particularly in the Gen AI world where we can bridge the gaps in getting access to those data sources and or automating with those systems with our technology.

>> I've been covering Boomi for six years. You guys have always been agnostic, multi-vendor, natural progression to multi-cloud or Supercloud, as we call it. You've got cloud on-premise, edge, multiple devices. It's distributive computing, is what it is,

Shahid Ahmed

>> Yeah.

>> I mean, all the game is still the same, it's just different. The question I have for you, Keith, because you're in the trenches every day, you said data is your core thing. Data now is the crown jewel of Generative AI. Without data and without an information architecture around data, you have no AI and APIs are now why we hear that. How do you look at the future from your lens perspective? As you look at putting all the pitches aside, I just start thinking my crown jewels are my data and my workflows.

Keith Bradley

>> Yep.

>> You've got to chart a path to the future. You've got to navigate the AI landscape. What's your mindset like and what are some of the guiding principles that will take you forward comfortably and confidently?

Keith Bradley

>> I always have the confidence to say, you never know what data's going to be valid in the future. And I think that the biggest thing that you can take away from doing anything AI is that it is new and inventive and you learn more from failure than actually winning something. In our industry, the AI culture, I see AI making us grow more per meter square than we ever have, and now turning the whole farming industry into something that was very passive in the past to a totally proactive field.

>> And you're happy with Boomi? These guys are doing a good job for you?

Keith Bradley

>> Oh, yeah. Boomi's been there for us. They've been a great partner. From the first day we signed the contract with them, they have been there to help us through the whole process. All right.

>> On that note, thanks for coming on. Great to see you.

Keith Bradley

>> Thank you.

>> Ed, do you have the keys to the kingdom we we're looking for? Next time we chatting, I want to hear that road map, so those things popping off the road map. Thanks for coming on.

Keith Bradley

>> Thank you.

Shahid Ahmed

>> Thank you.

>> Thanks so much. Okay. That's for you here. John Furrier here at theCUBE. We have one more segment here in day two. Tomorrow, we'll be here as well. Live from Denver, Boomi world. We'll be right back.