Boomi World 2024 | Ann Maya & Jaime Ryan | Boomi

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Ann Maya

EMEA CTO

Boomi

Jaime Ryan

VP Product, API Management

Boomi

Boomi focused on API management amid rising AI and cybersecurity needs

Application programming interfaces have been proliferating across the internet over the past several years, and Boomi LP looks to build upon its history as an integration-platform-as-a-service company to help customers with API management.“If we look at what iPaaS has been doing, it’s been able to connect systems and applications and data at every endpoint, and that’s been absolutely critical,” said Ann Maya (pictured left), EMEA chief technology officer of Boomi, “Now, we’ve got this force factor coming from AI … you peel everything back, you’re going to still have APIs. And that is something that will be fundamental and grow astronomically over time

play_circle_outline Discussion on the convergence of technologies and the challenges of managing API sprawl

play_circle_outline Importance of API management in relation to AI and data integration

play_circle_outline Reframing the problem of API management and the importance of culture

play_circle_outline Enhanced API Management: APJ's Advanced Approach and Customer-Oriented Listening for Optimal Solutions

play_circle_outline Boomi World 2024 in Denver: Unveiling Innovations with Customer Feedback, API Management, and Expert Teams

Info

Ann Maya & Jaime Ryan | Boomi

Ann Maya

EMEA CTO Boomi

Jaime Ryan

VP Product, API Management Boomi

search

>> Good afternoon, AI and API fans. We're here in Denver, Colorado. It's the end of day three of Boomie World 2024. My name is Savannah Peterson, joined here with John Furrier. We've had a thrilling day of interviews so far. We've got some outstanding guests actually this afternoon, and it's so wonderful to have you back. And Jamie, welcome to the show.

Jamie Alexander

>> Thank you. Great to meet you guys.

>> It's great to meet you. It's a celebrity day for you. You are back to back. Lots of people chatting. Jamie, you've got a big smile on your face.

Jamie Alexander

>> There are a lot of questions I still can't answer. There are lots.

>> You mentioned when we first sat down just a few moments ago that you've been waiting for today, and it's only just the starting line.

Jamie Alexander

>> I have. Somebody today said to me, "Oh, we're finally there, finally at the finish line." I said, "No, just the starting line. We've got lots of plans."

>> So what does today mean for you then, considering you've been working on this for a while?

Jamie Alexander

>> It is really the culmination of a lot of work that we, as a team, have been doing over the last year and really excited to have delivered the things we've delivered organically over the last year and been able to go out there and make some acquisitions to kind of strategically build the portfolio.

>> The big acquisition discussion, organic and inorganic growth, you guys are in pole position. I've been tweeting about it. We talked about it earlier and about how Boomi is just really in a great position of what you guys were doing. All the grinding and the work that they did on integration involved data and workflows, the hottest areas. Now, you add in APIs, which run everything. So the API management is a tough space. It's competitive, but you guys are taking a different approach. Can you explain the strategy and how you guys came about one, the acquisition targets and how that's going to contribute to Boomi going forward?

>> Well, I can maybe talk about the history and then definitely the future. So we have done API management for a number of years, and I think a lot of the things that we've added to our platform were really because customers were asking for it. So a lot of our customers needed APIs and API management and they didn't want to buy this big heavy solution in order to deliver it. So they started driving our development of that solution for a number of times, but maybe it's fair to say we didn't go at it in a massive way like we did. We didn't put the massive down payment earlier. We did that recently because we were working on so many things. And so now we're starting to see that the approach we took with API management, the very pragmatic approach of don't overladen it with a bunch of administrative layers, do what you need to do to kind of get the job done. And that has been an amazing approach for us, that composable approach. Don't force anyone to take API management. If you need it, snap it on. But now, we've matured as a business and we've got so many customers now. We've got a huge number of customers and they're using that solution wildly. So now, we're at that position where we're ready to make that next step. I'll let Jamie talk about what that step is.

Jamie Alexander

>> Yeah, I think the leadership team recognized that it was a growth area for us and for the industry, and it is a competitive space, but we knew that we needed to be able to grow and scale with our customers, especially as AI and other things have driven the adoption of APIs really sky-high. And so by investing in both the enterprise scale around API management, being able to process billions of transactions a day for our customers and providing the security that they need and the governance that they need, but also recognizing that we're not the only player in town and taking a federated approach and really expanding the horizons of the API program.

>> We always say, ski to where the puck's going to be. You guys have made investments not just in M&A that was announced today, you came in as part of that investment. Matt came in as part of that investment, CTO. So you're building in a team now making moves on the field. That's going to have to translate into the product. So how does iPaaS, integrated platforms of service, which by the way is still growing at 35% a year, okay, just call that a small market relative to the generative AI coming. Where's that puck going to be? Because obviously, there's a reason why you do it. I can see the dots almost connecting. Can you connect them for us? How does iPaaS actually convert into the Gen.AI application space? Because we know the demand's high, developers going crazy in open source, code away, the models are booming. People see interaction between models as now a thing through APIs obviously standard now. So take us through the power dynamics of how iPaaS just evolves from a market that's big to the huge Gen.AI everyone's going after.

>> I can take this first part of that. So if we look at what iPaaS has been doing, it's been able to connect systems and applications and data at every endpoint, and that's been absolutely critical. And we're critical data pipelines for many organizations, very large organizations, and also small organizations. That's been a fundamental piece for any sort of technology revolution or digital transformation. So we've been there and we've been living it with our customers, and we're seeing what they're trying to do. And API management with one of them, I mentioned that organically that sort of just grew, so did event streams, right? So the need to manage real-time events, a lot of the functionality built in our platform, the need to workflow, that came from our customers' desire to do these things. So these critical systems are still sitting on top, but now, we've got this force factor coming from AI coming in and all those applications out there that we're connecting, that data needs to be blended together. The lowest common denominator there is an API, right? No matter you peel everything back, you're going to still have APIs. And that is something that will be fundamental and grow astronomically over time. So there needs to be a practical way of managing it. And I think Matt stood up on stage today and said, what did he say? Do you remember about, "We need a better way of managing APIs. The old way doesn't work anymore. We have a new environment and new challenges." And one of the things I really love about generative AI is it hasn't just completely shook everybody. Like my Uber driver talking about AI and the drive-in, didn't prompt it at all. I was like, "Wow, this is fascinating." But it means-

>> Mainstream....

>> there's a reframing happening. If we think about technology revolutions, reframing of the problem and the question is super fascinating. So this is another thing that we're looking at. So reframing the API management problem. What is the smarter way to do today?

>> How do you do that? I mean, we were talking about how APIs back in the day were maybe going to be relevant. Now, it's basically the entire internet, 80-85% of the internet, that traffic is calling APIs, and it's only going to increase by orders of magnitude, billions and billions of calls moving forward. How does Boomi prepare for that? There might be some plans.

Jamie Alexander

>> You have to be ready for the enterprise scale. So we brought the simplicity to the complexity of the application landscape with iPaaS. Boomi was the originator there. Masher was the originator of the term API management and the category as a whole.

>> Really? I didn't realize that. That's cool.

Jamie Alexander

>> 2006.

>> Rad. Bonus points for .

Jamie Alexander

>> We have that kind of parallel history.

>> So we're going to be calling it a data reservoir moving forward. Loving that data, I love this. All right, trendsetters for the lexicon of our industry. It's fantastic.

Jamie Alexander

>> And so I think what differentiates a true iPaaS that's SaaS-based, control plane in the cloud, very easy to drag and drop, our customers expect that simplicity, and to be able to bring that to API management as well, to get them started in the cloud, to not have any really operational overhead, not have to deploy infrastructure, be able to scale into the billions, and have the security that they're expecting. That's the power we bring to the enterprise as the problem scales with AI.

>> Here, Jamie... I'm sorry. Go ahead.

>> No.

>> So Steve and I always talk about in theCUBE, the old days of IT, back in the old days was in the enterprise, you solve complexity by adding more complexity. That was kind of the game back in the old days, lock in, nut cake. In the world we live in now with APIs and the open growth, open source and whatnot, you can't do that, but you can build abstraction layers. You mentioned that in our last chat. Extraction layers are a good thing. You can actually abstract the weight complexities and that's just evolution. So the question I want to ask you guys is APIs are becoming more proliferated. You call them sprawl, but I just call them growth, but online population of APIs is more connective tissue. Security challenge certainly. But that's the plumbing now. So that's a feature, not a bug. You'd probably agree. What's the optimization of solving the problems that come out of the sprawl? Because you can't stop the sprawl.

>> Well, I'm going to address one point that you made before because I thought it was really interesting, legacy IT. So we thought about before, what were the challenges there when we started talking about digital transformation is that federation, we all knew, control at a certain level, governance and compliance control. That meant that you had to bring things to one point before they could be distributed out. But what I meant by reframing the problem is is that the most efficient way of doing it? What if as your APIs enter into your environment, you do the checks there, the testing, apply your security settings there so that you're now populating a register, that will mean that those are trusted because you've already done some due diligence rather than bring it into a system that casts a queue and then you become a bottleneck again. And that was one of the old challenges of IT, is to get that governance, you needed to create a bottleneck and to solve that problem, to make that less complex, there's just a better-

>> That slowed everything down, by the way, too, and we're in a world that wants to go faster, not slower, right?

Jamie Alexander

>> IT is fragmented on purpose. There was a benefit to the fragmentation of IT. If we were all living within the walls of the data center and we all had to build our own applications and build all the foundational layers for that and build all the connectivity ourselves, it wouldn't be sustainable. We wouldn't be able to live the lives we're leading today without the adoption of the cloud and of SaaS applications and mobile and the API explosion that came from that and all of these previous technology events that led to the fragmentation of IT. But that's okay. You want to give your teams the ability to go work on a problem, solve that problem on the platform of their choice, use the technologies that they're ready for, even agile teams and the two pizza teams go work on this project.

>> Take us through the acquisition of integrations. If you guys are in the integration business, take us through how you're going to integrate in the two startups. And you have an OEM deal with Vishal's Company for FinTalk.

Jamie Alexander

>> Yep.

>> So, okay, that's cool. Take us through how you see this core , the expertise are in-house. You're there, you guys are there.

Jamie Alexander

>> I would say there's a lot we still can't talk about. So we signed but not closed. So there'll be a lot of information coming to our customers, to their customers, but we want make sure that they know that today, everything will continue as expected. We're not making anybody move. There will be no interruption to service. But when we close, we've got a really exciting roadmap for bringing on board, making their infrastructure part of our platform, making the look and feel look like Boomi, and then really building on this foundation that we've acquired to do even more.

Jamie Alexander

>> What would you say the bumper sticker would be for the customers watching or prospects around the philosophy, the guiding principles around the API kind of next level vibe going on in Boomi? How would you talk to that without showing a little leg, but maybe showing where you go on the roadmap?

Jamie Alexander

>> I think everything you expect from traditional API management, we'll be able to deliver. We'll also be able to deliver the governance and federation that the few can at this point and that people need. I did a survey with one of the training classes here. API governance was their number one ask. They're starving for it because these APIs are all over and they need to make sure everything is secure and managed. But I think API management can't just be API management anymore. And the fact that we have a vision that includes integration and APIs and data and AI really accounts for all of the different ways that any of our customers is going to be pulled and have to account for.

Jamie Alexander

>> Sorry, add another point to that. Steve Lucas, our CEO, is always talking about convergence. And I think that's what we've seen because when you're in the position that we are in the iPaaS space, we're able to see what our customers are doing and our partners are doing. It's a brilliant vantage point. So we're able to see that convergence happening and respond to it before a lot of other vendors can. So we're in a pretty good advantage. But we've also had this philosophy and culture and you mentioned how is the acquisition going to work? We have a little experience with integration. So the technical part, really not that worried about. We also have a little bit of experience with moving from one organization to another, to becoming independent. So we've done the really hard stuff before and we've done it beautifully well. But the one thing that really makes a difference when you're talking about acquisitions, and all of us have been part of them, it's a modern aspect of culture. And I think the one thing that Boomi really wins on is culture. We have a fantastic culture here. I don't know how many of our leaders you've met.

>> A lot.

>> But I hope you can see-

>> The customers are very loyal too.

>> Yeah.

Jamie Alexander

>> You have a great, loyal-

>> The sense of community is huge. It's really powerful actually. It's refreshing, frankly.

>> And you can feel that here.

>> A hundred percent. I felt it right away talking to Drew on your sales team last night and just the deep caring I felt he felt for every one of the customers that were here. And I mean sales guys can sell most people. They can't sell me. And it was really powerful.

>> She sells it good.

>> I love that.

>> So that's a hit, job in sales.

>> True. But really, it touched me. We have a lot of these conversations and you could really sense the care and compassion. So that's actually my next question where I was going to drive this. You both brought it up in a way that I can sense the passion for those folks watching at home, we can feel the energy when you say it. This customer feedback loop is obviously imperative for you. And so I have two questions. I'm curious what that process even looks like in general, because it's very clearly ingrained in Boomi's existence. So this is obviously a thing, this is a practice and something that has a flow within the organization. But I'm curious because you are in London and you're here stateside, I'm wondering if the customer requests are similar, different, if there's any EMEA nuance? I don't know, I'm just curious.

>> Well, I mean the approach is a little bit different.

>> I would have to imagine. Probably more apologies on one side of the fence than the other.

Jamie Alexander

>> That's Canadian.

>> English, my team is British. They say sorry every third word. Yeah, it's a thing.

>> Well, I just want to address one bit about customer feedback. We have a process for customer feedback coming in. Also, across our application stack, we have something called an early access program so that we can give access to our key customers apart. So whoever wants it really, they could sign up for this and they have access to the functionality early. So we get to understand the challenges, the drivers, pain points, also the key things that they're looking for, and we are revamping, but we have a technology advisory board and a customer advisory board. We listen to our customers a lot. So the very nature of my role is so that I can sit there with key customers and partners and understand the challenges. So to answer your question, AMER folks, they're actually very direct and also, they like to pick things apart. And I've been in this area for a very long time. I was one of them, and I didn't recognize it until I started working more closely with American counterparts and I thought, "Oh no, I've gone native." And the whole point is you're passionate about that vendor. You love the vendor, but you want to break it to make them better. I don't know if you share the same insight.

Jamie Alexander

>> I really appreciate that kind of radical kinder.

>> Yeah, I mean apologize in advance to all the AMER folks, but I love that about them because I can see myself in them too, because it helps you understand your product and helps you move forward. And we really listened to that feedback. But I'm there to make sure I can bridge that gap and bring it back to all of my lovely counterparts in the US as well.

>> Oh, the truth sets you free too. I mean, if someone's being bluntly honest with you, then you know they actually care enough to give you that feedback, first of all. And they want it to be better, or else they would've just pieced out and bought something else.

>> And they're good at what they do. It's excellent feedback. So I think that's the thing. We want to be able to make sure that that loop stays there. But some of the things that they're concerned about, and especially in the world of AI, is about data sovereignty is a thing. Also, policies around regulating. Regulating is probably the wrong word, but policies around data in the AI world and understanding what responsible AI looks like is something that AMER folks are maybe a little ahead of the game because they're asking the questions with some rigor, with maybe more rigor than I've seen in the US. That's my perspective.

>> I love this. Jamie, what's your perspective?

Jamie Alexander

>> Yeah, this is our first Boomi World in a while. But last year, we did Boomi World Tour. It was six or eight cities, global tour and was at several of the AMER ones. I went to Sydney. And so I got that perspective from down under. APJ is actually really advanced and mature in terms of API management and their requirements. So to talk to those people in person, I did two listening sessions where just a room full of people and I briefly told them kind what we had planned. And then it was all feedback and interactions and asking them questions about their use cases and what they're trying to manage beyond APIs. What's next? Is it events? Is it different patterns, different styles? And so to be able to talk to those customers in different regions and meet them at their level of maturity is really helpful.

>> Yeah. Awesome. You guys did a great job. Congratulations on the-

Jamie Alexander

>> Thank you....

>> API acquisitions on the team. I got to say, you see companies that have fast closed loop time feedback cycles and love APIs, can work back, see everything with customers. Sounds a lot like Amazon Web Services' success, great data centers and API, but they see a lot of workloads and you can innovate faster on working backwards from the customers, as they say. Sounds like that is what you guys have in play here. So looking forward to hearing more use cases.

Jamie Alexander

>> The thing I'm most excited about coming out of this is to work with, not just the team that we've brought on board over the last couple of years who are API management experts through and through and have that history, but the two new teams that we've brought on board. And really, we've got a lot of big brains.

>> A lot of big brains. What a beautiful note to end on. And speaking of big brains, we've got two big, beautiful brains right here on the stage, Jamie, and thank you so much for being here.

Jamie Alexander

>> Thank you.

>> Big brain to my right as well, John, always a pleasure. And I'm sure your big brain is feeling as excited and refreshed as mine with all of the wonderful information that we've gotten here in Denver, Colorado at Boomie World 2024. My name is Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.

Ann Maya & Jaime Ryan | Boomi

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>> Good afternoon, AI and API fans. We're here in Denver, Colorado. It's the end of day three of Boomie World 2024. My name is Savannah Peterson, joined here with John Furrier. We've had a thrilling day of interviews so far. We've got some outstanding guests actually this afternoon, and it's so wonderful to have you back. And Jamie, welcome to the show.

Jamie Alexander

>> Thank you. Great to meet you guys.

>> It's great to meet you. It's a celebrity day for you. You are back to back. Lots of people chatting. Jamie, you've got a big smile on your face.

Jamie Alexander

>> There are a lot of questions I still can't answer. There are lots.

>> You mentioned when we first sat down just a few moments ago that you've been waiting for today, and it's only just the starting line.

Jamie Alexander

>> I have. Somebody today said to me, "Oh, we're finally there, finally at the finish line." I said, "No, just the starting line. We've got lots of plans."

>> So what does today mean for you then, considering you've been working on this for a while?

Jamie Alexander

>> It is really the culmination of a lot of work that we, as a team, have been doing over the last year and really excited to have delivered the things we've delivered organically over the last year and been able to go out there and make some acquisitions to kind of strategically build the portfolio.

>> The big acquisition discussion, organic and inorganic growth, you guys are in pole position. I've been tweeting about it. We talked about it earlier and about how Boomi is just really in a great position of what you guys were doing. All the grinding and the work that they did on integration involved data and workflows, the hottest areas. Now, you add in APIs, which run everything. So the API management is a tough space. It's competitive, but you guys are taking a different approach. Can you explain the strategy and how you guys came about one, the acquisition targets and how that's going to contribute to Boomi going forward?

>> Well, I can maybe talk about the history and then definitely the future. So we have done API management for a number of years, and I think a lot of the things that we've added to our platform were really because customers were asking for it. So a lot of our customers needed APIs and API management and they didn't want to buy this big heavy solution in order to deliver it. So they started driving our development of that solution for a number of times, but maybe it's fair to say we didn't go at it in a massive way like we did. We didn't put the massive down payment earlier. We did that recently because we were working on so many things. And so now we're starting to see that the approach we took with API management, the very pragmatic approach of don't overladen it with a bunch of administrative layers, do what you need to do to kind of get the job done. And that has been an amazing approach for us, that composable approach. Don't force anyone to take API management. If you need it, snap it on. But now, we've matured as a business and we've got so many customers now. We've got a huge number of customers and they're using that solution wildly. So now, we're at that position where we're ready to make that next step. I'll let Jamie talk about what that step is.

Jamie Alexander

>> Yeah, I think the leadership team recognized that it was a growth area for us and for the industry, and it is a competitive space, but we knew that we needed to be able to grow and scale with our customers, especially as AI and other things have driven the adoption of APIs really sky-high. And so by investing in both the enterprise scale around API management, being able to process billions of transactions a day for our customers and providing the security that they need and the governance that they need, but also recognizing that we're not the only player in town and taking a federated approach and really expanding the horizons of the API program.

>> We always say, ski to where the puck's going to be. You guys have made investments not just in M&A that was announced today, you came in as part of that investment. Matt came in as part of that investment, CTO. So you're building in a team now making moves on the field. That's going to have to translate into the product. So how does iPaaS, integrated platforms of service, which by the way is still growing at 35% a year, okay, just call that a small market relative to the generative AI coming. Where's that puck going to be? Because obviously, there's a reason why you do it. I can see the dots almost connecting. Can you connect them for us? How does iPaaS actually convert into the Gen.AI application space? Because we know the demand's high, developers going crazy in open source, code away, the models are booming. People see interaction between models as now a thing through APIs obviously standard now. So take us through the power dynamics of how iPaaS just evolves from a market that's big to the huge Gen.AI everyone's going after.

>> I can take this first part of that. So if we look at what iPaaS has been doing, it's been able to connect systems and applications and data at every endpoint, and that's been absolutely critical. And we're critical data pipelines for many organizations, very large organizations, and also small organizations. That's been a fundamental piece for any sort of technology revolution or digital transformation. So we've been there and we've been living it with our customers, and we're seeing what they're trying to do. And API management with one of them, I mentioned that organically that sort of just grew, so did event streams, right? So the need to manage real-time events, a lot of the functionality built in our platform, the need to workflow, that came from our customers' desire to do these things. So these critical systems are still sitting on top, but now, we've got this force factor coming from AI coming in and all those applications out there that we're connecting, that data needs to be blended together. The lowest common denominator there is an API, right? No matter you peel everything back, you're going to still have APIs. And that is something that will be fundamental and grow astronomically over time. So there needs to be a practical way of managing it. And I think Matt stood up on stage today and said, what did he say? Do you remember about, "We need a better way of managing APIs. The old way doesn't work anymore. We have a new environment and new challenges." And one of the things I really love about generative AI is it hasn't just completely shook everybody. Like my Uber driver talking about AI and the drive-in, didn't prompt it at all. I was like, "Wow, this is fascinating." But it means-

>> Mainstream....

>> there's a reframing happening. If we think about technology revolutions, reframing of the problem and the question is super fascinating. So this is another thing that we're looking at. So reframing the API management problem. What is the smarter way to do today?

>> How do you do that? I mean, we were talking about how APIs back in the day were maybe going to be relevant. Now, it's basically the entire internet, 80-85% of the internet, that traffic is calling APIs, and it's only going to increase by orders of magnitude, billions and billions of calls moving forward. How does Boomi prepare for that? There might be some plans.

Jamie Alexander

>> You have to be ready for the enterprise scale. So we brought the simplicity to the complexity of the application landscape with iPaaS. Boomi was the originator there. Masher was the originator of the term API management and the category as a whole.

>> Really? I didn't realize that. That's cool.

Jamie Alexander

>> 2006.

>> Rad. Bonus points for .

Jamie Alexander

>> We have that kind of parallel history.

>> So we're going to be calling it a data reservoir moving forward. Loving that data, I love this. All right, trendsetters for the lexicon of our industry. It's fantastic.

Jamie Alexander

>> And so I think what differentiates a true iPaaS that's SaaS-based, control plane in the cloud, very easy to drag and drop, our customers expect that simplicity, and to be able to bring that to API management as well, to get them started in the cloud, to not have any really operational overhead, not have to deploy infrastructure, be able to scale into the billions, and have the security that they're expecting. That's the power we bring to the enterprise as the problem scales with AI.

>> Here, Jamie... I'm sorry. Go ahead.

>> No.

>> So Steve and I always talk about in theCUBE, the old days of IT, back in the old days was in the enterprise, you solve complexity by adding more complexity. That was kind of the game back in the old days, lock in, nut cake. In the world we live in now with APIs and the open growth, open source and whatnot, you can't do that, but you can build abstraction layers. You mentioned that in our last chat. Extraction layers are a good thing. You can actually abstract the weight complexities and that's just evolution. So the question I want to ask you guys is APIs are becoming more proliferated. You call them sprawl, but I just call them growth, but online population of APIs is more connective tissue. Security challenge certainly. But that's the plumbing now. So that's a feature, not a bug. You'd probably agree. What's the optimization of solving the problems that come out of the sprawl? Because you can't stop the sprawl.

>> Well, I'm going to address one point that you made before because I thought it was really interesting, legacy IT. So we thought about before, what were the challenges there when we started talking about digital transformation is that federation, we all knew, control at a certain level, governance and compliance control. That meant that you had to bring things to one point before they could be distributed out. But what I meant by reframing the problem is is that the most efficient way of doing it? What if as your APIs enter into your environment, you do the checks there, the testing, apply your security settings there so that you're now populating a register, that will mean that those are trusted because you've already done some due diligence rather than bring it into a system that casts a queue and then you become a bottleneck again. And that was one of the old challenges of IT, is to get that governance, you needed to create a bottleneck and to solve that problem, to make that less complex, there's just a better-

>> That slowed everything down, by the way, too, and we're in a world that wants to go faster, not slower, right?

Jamie Alexander

>> IT is fragmented on purpose. There was a benefit to the fragmentation of IT. If we were all living within the walls of the data center and we all had to build our own applications and build all the foundational layers for that and build all the connectivity ourselves, it wouldn't be sustainable. We wouldn't be able to live the lives we're leading today without the adoption of the cloud and of SaaS applications and mobile and the API explosion that came from that and all of these previous technology events that led to the fragmentation of IT. But that's okay. You want to give your teams the ability to go work on a problem, solve that problem on the platform of their choice, use the technologies that they're ready for, even agile teams and the two pizza teams go work on this project.

>> Take us through the acquisition of integrations. If you guys are in the integration business, take us through how you're going to integrate in the two startups. And you have an OEM deal with Vishal's Company for FinTalk.

Jamie Alexander

>> Yep.

>> So, okay, that's cool. Take us through how you see this core , the expertise are in-house. You're there, you guys are there.

Jamie Alexander

>> I would say there's a lot we still can't talk about. So we signed but not closed. So there'll be a lot of information coming to our customers, to their customers, but we want make sure that they know that today, everything will continue as expected. We're not making anybody move. There will be no interruption to service. But when we close, we've got a really exciting roadmap for bringing on board, making their infrastructure part of our platform, making the look and feel look like Boomi, and then really building on this foundation that we've acquired to do even more.

Jamie Alexander

>> What would you say the bumper sticker would be for the customers watching or prospects around the philosophy, the guiding principles around the API kind of next level vibe going on in Boomi? How would you talk to that without showing a little leg, but maybe showing where you go on the roadmap?

Jamie Alexander

>> I think everything you expect from traditional API management, we'll be able to deliver. We'll also be able to deliver the governance and federation that the few can at this point and that people need. I did a survey with one of the training classes here. API governance was their number one ask. They're starving for it because these APIs are all over and they need to make sure everything is secure and managed. But I think API management can't just be API management anymore. And the fact that we have a vision that includes integration and APIs and data and AI really accounts for all of the different ways that any of our customers is going to be pulled and have to account for.

Jamie Alexander

>> Sorry, add another point to that. Steve Lucas, our CEO, is always talking about convergence. And I think that's what we've seen because when you're in the position that we are in the iPaaS space, we're able to see what our customers are doing and our partners are doing. It's a brilliant vantage point. So we're able to see that convergence happening and respond to it before a lot of other vendors can. So we're in a pretty good advantage. But we've also had this philosophy and culture and you mentioned how is the acquisition going to work? We have a little experience with integration. So the technical part, really not that worried about. We also have a little bit of experience with moving from one organization to another, to becoming independent. So we've done the really hard stuff before and we've done it beautifully well. But the one thing that really makes a difference when you're talking about acquisitions, and all of us have been part of them, it's a modern aspect of culture. And I think the one thing that Boomi really wins on is culture. We have a fantastic culture here. I don't know how many of our leaders you've met.

>> A lot.

>> But I hope you can see-

>> The customers are very loyal too.

>> Yeah.

Jamie Alexander

>> You have a great, loyal-

>> The sense of community is huge. It's really powerful actually. It's refreshing, frankly.

>> And you can feel that here.

>> A hundred percent. I felt it right away talking to Drew on your sales team last night and just the deep caring I felt he felt for every one of the customers that were here. And I mean sales guys can sell most people. They can't sell me. And it was really powerful.

>> She sells it good.

>> I love that.

>> So that's a hit, job in sales.

>> True. But really, it touched me. We have a lot of these conversations and you could really sense the care and compassion. So that's actually my next question where I was going to drive this. You both brought it up in a way that I can sense the passion for those folks watching at home, we can feel the energy when you say it. This customer feedback loop is obviously imperative for you. And so I have two questions. I'm curious what that process even looks like in general, because it's very clearly ingrained in Boomi's existence. So this is obviously a thing, this is a practice and something that has a flow within the organization. But I'm curious because you are in London and you're here stateside, I'm wondering if the customer requests are similar, different, if there's any EMEA nuance? I don't know, I'm just curious.

>> Well, I mean the approach is a little bit different.

>> I would have to imagine. Probably more apologies on one side of the fence than the other.

Jamie Alexander

>> That's Canadian.

>> English, my team is British. They say sorry every third word. Yeah, it's a thing.

>> Well, I just want to address one bit about customer feedback. We have a process for customer feedback coming in. Also, across our application stack, we have something called an early access program so that we can give access to our key customers apart. So whoever wants it really, they could sign up for this and they have access to the functionality early. So we get to understand the challenges, the drivers, pain points, also the key things that they're looking for, and we are revamping, but we have a technology advisory board and a customer advisory board. We listen to our customers a lot. So the very nature of my role is so that I can sit there with key customers and partners and understand the challenges. So to answer your question, AMER folks, they're actually very direct and also, they like to pick things apart. And I've been in this area for a very long time. I was one of them, and I didn't recognize it until I started working more closely with American counterparts and I thought, "Oh no, I've gone native." And the whole point is you're passionate about that vendor. You love the vendor, but you want to break it to make them better. I don't know if you share the same insight.

Jamie Alexander

>> I really appreciate that kind of radical kinder.

>> Yeah, I mean apologize in advance to all the AMER folks, but I love that about them because I can see myself in them too, because it helps you understand your product and helps you move forward. And we really listened to that feedback. But I'm there to make sure I can bridge that gap and bring it back to all of my lovely counterparts in the US as well.

>> Oh, the truth sets you free too. I mean, if someone's being bluntly honest with you, then you know they actually care enough to give you that feedback, first of all. And they want it to be better, or else they would've just pieced out and bought something else.

>> And they're good at what they do. It's excellent feedback. So I think that's the thing. We want to be able to make sure that that loop stays there. But some of the things that they're concerned about, and especially in the world of AI, is about data sovereignty is a thing. Also, policies around regulating. Regulating is probably the wrong word, but policies around data in the AI world and understanding what responsible AI looks like is something that AMER folks are maybe a little ahead of the game because they're asking the questions with some rigor, with maybe more rigor than I've seen in the US. That's my perspective.

>> I love this. Jamie, what's your perspective?

Jamie Alexander

>> Yeah, this is our first Boomi World in a while. But last year, we did Boomi World Tour. It was six or eight cities, global tour and was at several of the AMER ones. I went to Sydney. And so I got that perspective from down under. APJ is actually really advanced and mature in terms of API management and their requirements. So to talk to those people in person, I did two listening sessions where just a room full of people and I briefly told them kind what we had planned. And then it was all feedback and interactions and asking them questions about their use cases and what they're trying to manage beyond APIs. What's next? Is it events? Is it different patterns, different styles? And so to be able to talk to those customers in different regions and meet them at their level of maturity is really helpful.

>> Yeah. Awesome. You guys did a great job. Congratulations on the-

Jamie Alexander

>> Thank you....

>> API acquisitions on the team. I got to say, you see companies that have fast closed loop time feedback cycles and love APIs, can work back, see everything with customers. Sounds a lot like Amazon Web Services' success, great data centers and API, but they see a lot of workloads and you can innovate faster on working backwards from the customers, as they say. Sounds like that is what you guys have in play here. So looking forward to hearing more use cases.

Jamie Alexander

>> The thing I'm most excited about coming out of this is to work with, not just the team that we've brought on board over the last couple of years who are API management experts through and through and have that history, but the two new teams that we've brought on board. And really, we've got a lot of big brains.

>> A lot of big brains. What a beautiful note to end on. And speaking of big brains, we've got two big, beautiful brains right here on the stage, Jamie, and thank you so much for being here.

Jamie Alexander

>> Thank you.

>> Big brain to my right as well, John, always a pleasure. And I'm sure your big brain is feeling as excited and refreshed as mine with all of the wonderful information that we've gotten here in Denver, Colorado at Boomie World 2024. My name is Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.