Boomi World 2025 | Ann Maya, Boomi & Nicole Bradley, AWS

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Ann Maya

EMEA CTO

Boomi

Nicole Bradley

Principal Account Executive

AWS

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play_circle_outline Boomi's experience as a leader in iPaaS and trusted partner

play_circle_outline Vision for future of instant and automated data connections

play_circle_outline Revolutionizing Agentic Systems: The Future of Autonomy, Innovation, and Multi-Agent Models

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Ann Maya, Boomi & Nicole Bradley, AWS

Ann Maya

EMEA CTO Boomi

Nicole Bradley

Principal Account Executive AWS

At Boomi World 2025, innovation takes center stage as theCUBE’s Savannah Peterson connects with Nicole Bradley, ISV principal account executive at AWS, and Ann Maya, EMEA CTO of Boomi, to explore how AI is reshaping enterprise technology. Their conversation looks at the practical impact of partnerships, platforms and smart execution in driving next-generation business outcomes.

Maya shares her perspective on Boomi’s expanding technology footprint across EMEA, with special attention to projects such as AgentStudio. She highlights how Boomi is aligning t... Read more

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What innovation has Boomi recently accelerated in terms of AI chatbots or agents, and what new platform are they about to launch? add

What length of time has the provider been in the magic quadrants for iPaaS services compared to other providers? add

What are the benefits of integrating a new data source into your environment using Boomi's automated processes and instant connections? add

What are some considerations when building robust and modular agents for multi-agent model systems? add

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Ann Maya, Boomi & Nicole Bradley, AWS

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Savannah Peterson

>> Good afternoon Boomi fans and welcome back to sweltering Dallas, Texas. We're here midway through day two of our coverage at Boomi World 2025. My name is Savannah Peterson. Very delighted to be joined by these two fabulous women for this power packed discussion. Ann and Nicole, thank you so much for taking the time. Really appreciate it. Ann, great to have you back on the desk. Good to see you again.

Ann Maya

>> Oh. Thanks for having me. - We had so much fun last year.

Savannah Peterson

>> Talk to me a little bit about what's happened

Savannah Peterson

>> since we last caught up.

Ann Maya

>> Oh my gosh, so much has happened.

Savannah Peterson

>> The whole world has changed- - There was this thing

Savannah Peterson

>> called AI.

>> Okay, that's 400 times you've talked about that.

Savannah Peterson

>> Yeah. - I

Savannah Peterson

>> was joking because last year when we chatted,

Savannah Peterson

>> I think actually I think the first conversation we ever had

Savannah Peterson

>> about agents was with Boomi last year on the show and an interview I did with Michael Bachman last year, we were calling them AI chatbots, which is wildly cringe to think about now, right?

Savannah Peterson

>> I know. We were so young.

Savannah Peterson

>> I know. I'm like, oh my God, that feels so funny.

Savannah Peterson

>> Naive. - I know, exactly. So naive.

Savannah Peterson

>> Yeah. So catch us up, Anne. - Yes.

Savannah Peterson

>> So we were the first in our space to go really after AI

Savannah Peterson

>> and we were calling them agents pretty early on.

Savannah Peterson

>> You coined the term. I believe

Savannah Peterson

>> Steve coined the term agent.

Savannah Peterson

>> He coined the term. He was the first-

Savannah Peterson

>> Oh, I love that.

Savannah Peterson

>> I saw him yesterday. - Yeah. We actually did some

Savannah Peterson

>> research to see who said it first. It was Steve. So he was talking about it, and he's really such a dynamic leader in that he's manifesting the future right there at Boomi.

Savannah Peterson

>> Totally. - So what we were doing is,

Savannah Peterson

>> we had Boomi AI out there, we had built the first agents,

Savannah Peterson

>> and now we've just really accelerated that innovation cycle. So we are about to launch so fast now Agent Studio and this AI Agent Studio will help you build agents within the Boomi platform as well as apply governance to them.

Savannah Peterson

>> Which is critical. - Yeah, in the control tower.

Savannah Peterson

>> So yeah, it's absolutely critical. And I think when we think about responsible AI, there's transparency, observability, and the ability to control what you have out there before it runs amok. And that is what we're offering. So that ability to build now so that you can go into a safer tomorrow.

Savannah Peterson

>> I love that. Great job- - Yeah.

Savannah Peterson

>> I was hearing with Steve, and I kind of think back to where our journey started. So I've been covering Boomi for two years now, and October, right before re-Invent last year, Steve went in and met with Swami and Matt Garman and the team at AWSR Leadership and talked about this journey and his vision. And literally before he was even back home, we were getting notes from Swami saying, we need to do this. Even though re-Invent's next month, we're going to dedicate time, bring them out in October. And so Ed and all of their leadership engineering, our leadership product team, all got together and we were like, we are going to make this successful because we talk about the pace of innovation, we innovate massively. That's what AWS does.

Savannah Peterson

>> It's never been faster. - No.

Savannah Peterson

>> But we can't keep up with all the features and functions

Savannah Peterson

>> and the ease of the UI capability, and that's what Boomi brings to table. And we have mutual customers, in the tens of thousands. And so it was really the perfect synergy of his vision, his ability to move fast, his commitment to move fast, and our recognition of need because all our customers are telling us we need to make sure that this agent sprawl doesn't go crazy. So it was really exciting to get to partner with these guys.

Savannah Peterson

>> That is what I'm saying. I just felt it when

Savannah Peterson

>> you were sharing that story. To have that level of executive cognition and synergy and that level and that speed. The velocity right now is nuts. I mean that's why it's so funny, most of the time our conversations don't sound quite as antiquated one year later as they do now. When I review the footage, I'm like, what, we were talking about... like, woo, we have come a long way. Must make you feel nice to hear that.

Savannah Peterson

>> Yeah, absolutely. And everything Nicole said, I think partnerships are going to be so critical in a time when it's a disruptive time. This is a disruptive AI revolution. So what's happening is all of these different technology transformations are happening at the same time. So you must have partnerships and collaboration, and it's wonderful that we have leadership that can connect so well. But what happens after that first meeting is really important. It's the execution of that. So bringing the teams together. The collaboration we've seen has been really critical and to being able to deliver to our customers a better service, a better ability to embrace AI themselves. So we think right now, unless you're embracing AI yourself, you can't really help the customers as much. We've embedded it into absolutely everything we do at Boomi and AWS, I know, does as well. So this is why it's so important and so good. And Boomi's always executed where we've been in the magic quadrants longer than any other iPaaS provider, and we're there-

Savannah Peterson

>> The iPaaS OGs is how I refer to you.

Savannah Peterson

>> Right. And we always-

Savannah Peterson

>> that story on that earlier today.

Savannah Peterson

>> We always have the highest in execution.

Savannah Peterson

>> That's important in a time like this when you need that trusted partner.

Savannah Peterson

>> Yeah, absolutely. And a best-in-breed trusted partner. That trust, it's so critical right now. Nicole, talk to me a little bit. You mentioned you've been working together for a couple years. Talk to me a little bit about the partnership and why this is so valuable for y'all.

Savannah Peterson

>> Absolutely. And I will tell you,

Savannah Peterson

>> I've been at AWS seven years and I've worked exclusively in the ISV territory. And I have never had such dynamic relationships between CEO to CEO and executive to executive to where this almost like a mandate to make this successful was at both levels of leadership. And what that resulted in is more than 10 days of product leaders from AWS Bedrock team, product leaders from the Boomi team being in a room together in Palo Alto, at least eight of those times, a few times in Seattle.

Savannah Peterson

>> I bet those are exciting meetings.

Savannah Peterson

>> They were. And it was amazing. I have pictures where we were whiteboarding out different things and thinking about different points of view. And that's what really Boomi brings to the table, right? They have 20 years of experience on integrations and data and they talk to these customers about different things necessarily then I'm talking about or our leadership's talking about and their point of view. We tend to be siloed groups that are working on siloed projects, right, we're building blocks, and they're really thinking about it differently. And our team just ate that up and loved it. And I saw a lot of moments where you had the little thinking about the little dot, dot, dot, and cloud over the head, think about something. There were a lot of moments like that. It was really for me, having been in AI since 2012, not gen AI, but AI, it was probably the most exciting year of my professional career, at least.

Savannah Peterson

>> What a cool thing to be able to say.

Savannah Peterson

>> It's true. It's true. I love it.

Savannah Peterson

>> I really do. I'm with you. I'm so grateful. I'm sure Ann is too, to be in technology in this moment.

Savannah Peterson

>> Yes. - Yes.

Savannah Peterson

>> It is so exciting and so many different ways to apply.

Savannah Peterson

>> And to your point, drink your own champagne when it comes to agentic. Ann, talk to me a little bit about how these agents are transforming business and software and everything since you're deploying and since really you're the first out the gate with this entire offering.

Savannah Peterson

>> Yeah, it's one of the things where when you're in technology at the dinner party and people ask you what you do, you're like, I'm in IT and the conversation stops. But now what's happening is, we are introducing this highly technical thing that is changing people's personal lives. So it's a challenge to technology providers to meet the human. And this is how agents are going to really change everything that we do across every arm of your business. So I was talking in the keynote about how we at Boomi have embraced AI across every single business function and we're seeing really great things coming out of it. Because we're using our own technology, we're able to then understand how our customer is going to use it. So this is bringing the human closer to the tech and this is what agents have the capability of doing. And that's why with Agent Studio, we're already there the critical intersections between how businesses interconnect their data, their data stores, et cetera. So we're in the perfect place to say, okay, use that data in a more powerful way now through agents.

Savannah Peterson

>> Yeah. And you said something there that reminded me. Boomi is a gen AI competency partner, which is a very elite competency right now because the only way that you can get that competency is to have multiple references, public and private. So it's hard to get, right, because not many people are taking into production yet. And that is what excites me, is that they're getting that capability out to the customer in production, bringing value, but they're also users of the gen AI, their own that they built, like ChatB, this marketing offering that they built that is just blowing me away. We're going to demo it. I'm forcing them to demo it to my marketing team. But the thing that really also excites me is when you're talking about this, they also use Q Developer in our public reference for us. And when I talked to Sean Wechter, the CIO, or Thomas Benjamin, the SVP of Engineering, they're talking about how much time they've saved. And I think if you didn't save all those hundreds and thousands of hours over a period of time, would you be able to put your time into building the most innovative technologies, or would you still be just trying to figure out a code for some small feature? And that's what's really exciting because they're living it, eating it, breathing it, and then building it. So it's really cool.

Savannah Peterson

>> Oh, it is really cool. - Yeah.

Savannah Peterson

>> I'm curious actually, since you've been in AI for a while,

Savannah Peterson

>> we've been talking about it for a few years now, Ann,

Savannah Peterson

>> what do you both personally hope AI does for you outside of work as your weekend version of yourself? Ann, I'll start with you.

Savannah Peterson

>> Okay, so I'm the worst logistical person on the planet. I am so bad at managing my own travel, all of those things. I am that person. I show up with my passport and my friends or my husband tells me where to go, what's happening. I would love an actual... I know they've probably had versions of these out there, but they don't always work that well. An AI virtual assistant that will take care of all of those things. Ann, you must leave the bar now and go to the gate.

Savannah Peterson

>> I need that one too, Ann. Let me just say, let me just say. Do my expense report. Tell when to be places. No, I'm so here for that. What about you, Nicole?

Savannah Peterson

>> Yeah, so I have two things I would love to do that.

Savannah Peterson

>> One is F1, I'm a big F1 fan. So I would love for it to help me pick a better F1 fantasy team, so I don't look like I don't know what I'm talking about.

Savannah Peterson

>> Yes. - But no, in reality for me, I'm a gardener,

Savannah Peterson

>> and back in college, I worked in a flower shop. My mom's always a gardener. I grew up in the country. And so I have these apps where I can go and point my phone at a certain plant that I see somewhere, and it will pull it up and it'll say, oh yeah, you'll never be able to grow that with your skill. And so there's some really cool plant apps out there that help me make my garden look better and help me design the next little bed I'm building. So that's like it in the gardening side and the plant side.

Savannah Peterson

>> I love that. I think that's a really good example.

Savannah Peterson

>> One of our guests yesterday used it to design his entire backyard. Landscaping, whole thing, used ChatGPT to do it.

Savannah Peterson

>> Who was that? Do you know what app they

Savannah Peterson

>> used? No, I'm just kidding. I'll figure it out.

Savannah Peterson

>> They used ChatGPT. - Oh, okay.

Savannah Peterson

>> Yeah, no, he used ChatGPT

Savannah Peterson

>> and just uploaded photos of the yard

Savannah Peterson

>> and talked about some of the things he wanted, blend of native plants and some other stuff. And-

Savannah Peterson

>> You mentioned ChatGPT and I think why now is a question I think about a lot. And when I was in it in 2012, 2 main reasons I don't think we were as successful. The natural language generation capability and the summarization from a technology point of view, but then also from an adoption, it was B2B only conversations. When ChatGPT came out, it became in the hand of everybody with an iPhone or everybody with a way to get to the internet. And all of a sudden now, the demand for that best experience became at a much more holistic point of view and from everybody. And so I think the demand was by going business to consumer really drove this intense-

Savannah Peterson

>> It's a killer app, right?

Savannah Peterson

>> Yeah. Still is. - It flipped the stage.

Savannah Peterson

>> So IT was born out of a need to take advantage

Savannah Peterson

>> of really high-tech things to make our lives easier, better, whatever. We never really got the time, I don't promise. But anyway, now we-

Savannah Peterson

>> You just fill it with other stuff.

Savannah Peterson

>> Right. But now we're getting the promise of

Savannah Peterson

>> that time, right? And we flipped it so that IT is working for the human now.

Savannah Peterson

>> Yes. - So we don't need to try

Savannah Peterson

>> and make it easier for the human

Savannah Peterson

>> to understand the technical bits about the machine. Now the machine has to understand the human. And who better to teach it than the humans? And that's why, when you have that ability to put it in the hands of everybody, your dinner party conversations are different and interesting.

Savannah Peterson

>> Oh, yeah. - Nerves are cool right now. I'm just saying,

Savannah Peterson

>> we're having a moment.

Savannah Peterson

>> I know. - We're really having a moment.

Savannah Peterson

>> We were driving down the road the other day. My 23-year-

Savannah Peterson

>> old son had a question about 700 BC

Savannah Peterson

>> and he just asked the question, did you have ChatGPT? And he learned all this stuff and I'm like, oh my gosh, I still have my encyclopedias from high school, my Britannica's.

Savannah Peterson

>> We had to check them out from the library. I have one

Savannah Peterson

>> final question for you both. When we're hanging out at Boomi World 2026, what do you hope to be able to say then that you can't yet say today?

Savannah Peterson

>> So I'll tell you what I would love to hear.

Savannah Peterson

>> Yeah. - I think Steve talked about this last year at

Savannah Peterson

>> Boomi World, his vision of just having another data source in your environment and not having to build the map to integrate it and the recipes that are so beautiful to Boomi to be able to do it easily today, but just have that automation and instant connection to the data and trust in the data, right? Raul and our VP was here yesterday talking with Steve and I think one of the conversational sentences that what came out of it was innovation happens at the pace of trust. And if we can work with someone like Boomi who has that capability, bring it all together and you can trust those processes to become automated, that to me, I think is what we are looking at for maybe even next year.

Savannah Peterson

>> Yeah. - I love that.

Savannah Peterson

>> Yeah. - I love that.

Savannah Peterson

>> But for me, I think right now we're talking about building

Savannah Peterson

>> agents that are robust and modular because what I think we'll be talking about next year is a lot of multi-agent model systems like mass multi- agent systems, and the communication-

Savannah Peterson

>> So it does make your whole itinerary

Savannah Peterson

>> and it books all your reservations and it makes your trip. I love it.

Savannah Peterson

>> Yeah. Exactly. That's exactly it.

Savannah Peterson

>> So what we're thinking about is if you are able to plug these agents in and then have one agent, different models, different patterns, but potentially hierarchical ones that can have a supervisor agent that can then decide which agents to call, like MCP, can help the larger-

Savannah Peterson

>> It's like your middle manager. Yeah.

Savannah Peterson

>> Now, you can be able to construct like,

Savannah Peterson

>> Lego construct some really cool agentic systems that will introduce really fantastic innovation. And this is using generative AI in a really cool way. So having novel approaches to solve problems, because then it sends us into the world where you could build potentially more autonomy in that system.

Savannah Peterson

>> Yeah. I love that, too.

Savannah Peterson

>> It could be totally awesome, and I think it's achievable.

Savannah Peterson

>> I agree. I can't wait until next year when I get the email

Savannah Peterson

>> from y'all saying to book my stuff and it's already been done. The agents have gone out and done it. They know my preferences, they know my BONVOY number. It's all sorted.

Savannah Peterson

>> Yeah. I love that. - Nicole, Ann,

Savannah Peterson

>> thank you so much for being here. This has been really great. Such a wonderful chat this morning.

Savannah Peterson

>> Thanks so much. I really enjoy it.

Savannah Peterson

>> Great talking to you. - I know, likewise.

Savannah Peterson

>> I was so delighted when I saw you walking up. And now you're going to be a new fan favorite as well.

Savannah Peterson

>> Yes. Well, I'm going to be a fan

Savannah Peterson

>> favorite of yours as well.

Savannah Peterson

>> Love it. - I always have been a fan of Ann, so.

Savannah Peterson

>> Yeah, how can you not be? Lots of love here on the

Savannah Peterson

>> cube today. I hope you are feeling the love wherever you might be. We're here in Dallas, Texas at Boomi World 2025. My name's Savannah Peterson. You're watching The Cube, the leading source for enterprise tech news.