Boomi World 2025 | Ken Jaroenchisakon, Boomi AI

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Ken Jaroenchisakon

Director of Product Marketing

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play_circle_outline Boomi World 2025 event coverage in Dallas, Texas with exciting agentic AI innovations

play_circle_outline Agent Garden's interactive experience showcasing Boomi AI agents and expertise

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Ken Jaroenchisakon, Boomi AI

Ken Jaroenchisakon

Director of Product Marketing Boomi

At Boomi World 2025, theCUBE’s Savannah Peterson catches up with Ken Jaroenchisakon, director of AI product marketing at Boomi, for a roving reporter interview. Jaroenchisakon opens up about how agentic AI is reshaping the integration game, from automation to intelligent orchestration.

Jaroenchisakon walks Peterson through the latest updates from Boomi, highlighting the Agent Garden and how AI agents are driving productivity by embedding intelligence directly into workflows. The segment gives viewers a real sense of how Boomi is evolving its platform t... Read more

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Savannah Peterson

>> Howdy you all and welcome to Dallas, Texas. We are here with three days of coverage at Boomi World 2025. My name is Savannah Peterson. Very delighted to be bringing you all the fantastic community and executive stories at Boomi. Up next is one of the most vivacious energies I've met on the show floor today so far, is the fabulous Ken. Thank you so much for taking time to hang out.

Ken Jaroenchisakon

>> Thank you for having me, I'm very excited.

Savannah Peterson

>> It is such a vibe in here right now. The music's pumping, we were dancing before we went live. We're not always dancing at tech conferences folks. Talk to me a little bit about what it's like to be in this room right now and why this week is so special.

Ken Jaroenchisakon

>> Yeah, this week it's amazing because we are announcing something exciting with agentic AI innovations. This room, the energy here is through the roof. We've got the Agent Garden right behind us. You can see the customers, the partners are talking about it. So this is a great time to be at Boomi and at Boomi World in particular.

Savannah Peterson

>> It totally is, I can feel it, it's so fun, I hope everyone can feel that at home. Let's talk about the Agent Garden, it is right behind us here.

Ken Jaroenchisakon

>> Right. - What is that? What are we announcing this week?

Ken Jaroenchisakon

>> So the Agent Garden is a choose your own adventure experience that we encourage people to learn more about our agentic AI innovations.

Savannah Peterson

>> Ooh, fun. - There are three areas, as you can see right here. Right in the center where the tree is, you can learn about Boomi AI agents. These are agents that are embedded within our platform to help develop or fast track integration and automations. Think about asking AI agents to actually design your integration process, asking it to create documentation.

Savannah Peterson

>> Ooh, yeah, do the dirty work for you.

Ken Jaroenchisakon

>> Exactly, right? - Yeah, yeah.

Ken Jaroenchisakon

>> And then the second stations, if you want to extend the same level of hyper productivity across the business, head on over to the Agentstudio showcase, where our agent experts are going to walk you through how to design, govern, orchestrate AI agents at scale. And the third piece is if you feel ready and feel like you know everything about AI agent management, head on over to take the Agent Controller Test, where you'll become certified and amplify your agent management expertise.

Savannah Peterson

>> Wow. So you can literally not only learn and go through the cycle, but you could flex and come out of here with a new certificate from Boomi.

Ken Jaroenchisakon

>> Exactly. And you can post it on social.

Savannah Peterson

>> That is actually really cool.

Ken Jaroenchisakon

>> Yeah, yeah, yeah. - Wow. What a fun integrated experience. I can imagine you're having a lot of conversations with your community right now. Apprehensions about agents' trust is really important. You mentioned governance when you were talking about that.

Ken Jaroenchisakon

>> Right. - Tell me a little bit about that process and how you're coaching companies through this transition.

Ken Jaroenchisakon

>> Yeah, I think right now people are still new to AI agents. There are companies that have developed great AI agents, but there are some that's just getting started, right?

Savannah Peterson

>> Yeah. - So as people are embracing that journey, I think they need to start thinking about, what does that mean for me? So speed is always going to be important as businesses operate in this competitive environment, but we can't forget about governance, right? Because without governance, you run the risk of failing. Without... Think about security, think about compliance, thinks about privacy, right?

Savannah Peterson

>> Yes. - So all of those things needs to be taken into consideration, not just throughout the development process, but the entire agent life cycle. So we want to help people understand that, look, it's true that you should go with speed, but how do you do it in a responsible manner is what we're trying to tell people here.

Savannah Peterson

>> Absolutely. And in a responsible manner that's going to grow with you.

Ken Jaroenchisakon

>> Yeah. - Boomi is known for being one of the cool and trusted partners for a lot of the biggest companies on the planet, quite frankly. So how do you get them off the cliff of unease, if you will, in their ability to trust this new system and to trust these agentic workforces?

Ken Jaroenchisakon

>> Yeah, I think trust would take time just like anything else in life.

Savannah Peterson

>> That's a great point. - I will just acknowledge that it is quite healthy for people to actually question new technologies, including AI agents, but once people start to see how agents operate, how they make decisions, track their progress over time, I think trust will follow.

Savannah Peterson

>> Yeah. - So some of those things I think is just going to take time and it will come when people actually see the results that are reliable, that are transparent, that are consistent. So it will happen.

Savannah Peterson

>> Absolutely. Have you seen any use cases within your community that have gotten you really excited lately or you found kind of fascinating?

Ken Jaroenchisakon

>> Totally. I think we have a lot of sellers. Our sales teams is here talking to customers, talking to partners. So we have created this sales insight agent that can summarize your top line, top performance, top accounts, how to monitor your pipeline, what actionable insights they can take to actually talk to customers and make sure that they're happy with everything that's going on within their account.

Savannah Peterson

>> And that also makes it a much more personalized experience for the person who's being sold to I would imagine as well.

Ken Jaroenchisakon

>> Right. Totally. Totally.

Savannah Peterson

>> That's really refreshing. You're always thinking about people. It's one of the things I love about Boomi. You all are very people first.

Ken Jaroenchisakon

>> We are very people first. Again, it is a world with AI agents. I think soon we will start to see a mix of people working with agents. Not soon actually, I think today teams already operating in partnership, in collaborations with AI agents. And we'll see more and more of that happening, I think.

Savannah Peterson

>> Yeah, I think you're absolutely right.

Ken Jaroenchisakon

>> Right. - They're going to be our teammates rather than .

Ken Jaroenchisakon

>> They are our digital teammates today.

Savannah Peterson

>> Yeah. - Yeah, yeah, like the Boomi AI Agents that I talked to you about earlier.

Savannah Peterson

>> Yeah. Yeah, I can't wait to go check out the booth. It's so fun that it's going to be behind us all week. What has you personally most excited about Boomi World this year?

Ken Jaroenchisakon

>> This year in particular? - Yes.

Ken Jaroenchisakon

>> I will say I look forward as always to Steve's keynote.

Savannah Peterson

>> Yes. - I feel like with the whole talk about AI agents and how they can actually make us super humans, that is something to watch out for.

Savannah Peterson

>> And I think it's going to be pretty cool. I heard some rumors from rehearsal, so I'm very excited to get to sit down and watch. We'll actually get to interview Steve tomorrow, which will be very fun.

Ken Jaroenchisakon

>> Right. - I know everyone's reading his book and doing the book signing right now. All right, I've got one, maybe one last question for you. Might have an extra one if you answer .

Ken Jaroenchisakon

>> Keep going, I can keep doing this.

>> Yeah, no, no, this is fun and I'm enjoying you, Ken, your energy is fantastic. When we are at Boomi World next year, what do you hope to be able to say then that you can't yet say today?

Ken Jaroenchisakon

>> Okay. That's a tough question. It's always hard to predict the future, but I think I alluded to this earlier as we were talking about agents collaborating with human. We will soon see there will be a mix of human and agents working together. We see that already, but I think what is going to happen a year from now is leadership is going to have to decide what that allocation and balance looks like. I think it'll be exciting to see because it will take real leadership, right?

Savannah Peterson

>> Yes. - So far what we've been talking about is really focusing on single- agent systems where agents are taking tasks on behalf of us or for us, but I think soon businesses will be operating in a multi-agent systems, where they will be collaborating and talking to each other, solving problems, making decisions, automating them. So I think they're about to bring new levels of hyper productivity, but in a very responsible manner that we have been talking about.

Savannah Peterson

>> I love that. Party responsibly folks is basically what you're saying.

Ken Jaroenchisakon

>> Exactly. - All right, final question for you, actual final question for you. When we all get on our aircrafts or trains or cars to go home at the end of this week, what do you hope is the buzz? What do you hope that people are saying at the end of Boomi World?

Ken Jaroenchisakon

>> Boomi Agentstudio, Unlock Hyperproductivity Responsibly.

Savannah Peterson

>> Yes. Love that tagline .

Ken Jaroenchisakon

>> Tagline got to come through. - Ken, this was fantastic.

Ken Jaroenchisakon

>> Thank you. - Thank you so much for taking the time.

Ken Jaroenchisakon

>> Excellent. - And thank all of you for tuning in to our three days of coverage here at Boomi World 2025 in Dallas, Texas. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.