Luke Hagstrand, head of enterprise AI at Boomi, joins theCUBE’s Savannah Peterson and Paul Nashawaty to share his vision for scaling AI with clarity and purpose. Drawing on his leadership at the forefront of Boomi’s AI initiatives, Hagstrand outlines how organizations can move beyond experimentation and operationalize AI through a unified, secure platform.
Hagstrand emphasizes the importance of embedding intelligence into everyday workflows, pointing to solutions such as Boomi connectors that are already reshaping how teams engage in sales and marketing. He highlights the advantage of Boomi’s API-first architecture in accelerating adoption, enabling organizations to plug AI into business processes without creating friction or complexity.
Throughout the discussion, Hagstrand returns to the mindset required for AI success. A learner’s posture, flexibility in design and strong governance are non-negotiable in today’s climate, he explains. With innovations such as Agentstudio, Boomi is creating a framework that supports safe, rapid deployment, helping enterprises scale AI while staying grounded in trust and usability.
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Luke Hagstrand, Boomi
Luke Hagstrand, head of enterprise AI at Boomi, joins theCUBE’s Savannah Peterson and Paul Nashawaty to share his vision for scaling AI with clarity and purpose. Drawing on his leadership at the forefront of Boomi’s AI initiatives, Hagstrand outlines how organizations can move beyond experimentation and operationalize AI through a unified, secure platform.
Hagstrand emphasizes the importance of embedding intelligence into everyday workflows, pointing to solutions such as Boomi connectors that are already reshaping how teams engage in sales and marketing. He highlights the advantage of Boomi’s API-first architecture in accelerating adoption, enabling organizations to plug AI into business processes without creating friction or complexity.
Throughout the discussion, Hagstrand returns to the mindset required for AI success. A learner’s posture, flexibility in design and strong governance are non-negotiable in today’s climate, he explains. With innovations such as Agentstudio, Boomi is creating a framework that supports safe, rapid deployment, helping enterprises scale AI while staying grounded in trust and usability.
Luke Hagstrand, head of enterprise AI at Boomi, joins theCUBE’s Savannah Peterson and Paul Nashawaty to share his vision for scaling AI with clarity and purpose. Drawing on his leadership at the forefront of Boomi’s AI initiatives, Hagstrand outlines how organizations can move beyond experimentation and operationalize AI through a unified, secure platform.
Hagstrand emphasizes the importance of embedding intelligence into everyday workflows, pointing to solutions such as Boomi connectors that are already reshaping how teams engage in sales and marketin...Read more
exploreKeep Exploring
What are some of the use cases for ChatB? What do people do with it?add
What process does the investment council go through to determine which use cases for AI will have the most impact and how much can be executed on?add
>> Good afternoon, Boomi fans, and welcome back to Dallas, Texas. We're here on the backend of our two days of coverage at Boomi World 2025. My name is Savannah Peterson,
bringing you all the fun and insights with Paul this week. Paul, what a great show.
Paul Nashawaty
>> It's been an outstanding show and- >> I think this was a
little more in your real
Savannah Peterson
>> wheelhouse than you were expecting.
Paul Nashawaty
>> It really was. Yeah,
absolutely. I was really excited. Boomi has really grown and a lot of serious things happening. And of course, AI.
Savannah Peterson
>> Yeah, I know. What? We haven't
talked about that at all. Speaking of the conversation
we're going to have next. Luke, welcome to the show.
Thank you for being here. >> It's a pleasure to be here, Savannah.
Savannah Peterson
>> Very excited about this.
Luke Hagstrand
>> I love that we were just
chatting before we went live. Your job title didn't exist
a couple of years ago- >> That's right.
- ...
Savannah Peterson
>> of enterprise AI. Pretty cool.
Luke Hagstrand
>> Been with Boomi for a year and a half. Talk to us a little bit about how you all drink your own
champagne internally when it comes to these tools.
Luke Hagstrand
>> We love the champagne here.
So, Boomi platform is just- >> I mean, who doesn't?
- ...
Luke Hagstrand
>> it's tremendous, right?
Savannah Peterson
>> We've got all these resources
across API management, data management, integration,
and now Agentstudio. And that really helps me out a lot because my job is infuse
this into every customer interaction that we have,
every business process. And so, I need the tools to
really scale that mandate.
Savannah Peterson
>> Yeah.
- You know what's really cool though,
Paul Nashawaty
>> you just mentioned a number
of tools and all that, but it's a one-platform approach, which is really, really powerful. That unified view, that
focus that you're looking at. I think that your heritage really amplifies how you're moving forward. So, if you look at the integration and how all the systems play together, when we look at the AI strategy and where it's going, blending
the past with the future, what are your thoughts there?
Luke Hagstrand
>> I mean, we're learning
so much, so you really have to have a learner's mindset right now. We're trying a lot of things. Having a great foundation
is really critical. >> Sure. - So, I love the
comments that have been made
Luke Hagstrand
>> around change at the speed of trust.
Savannah Peterson
>> Yeah, it's one of my
favorite lines of the week.
Luke Hagstrand
>> Being able to build
on a trusted foundation.
Paul Nashawaty
>> And one of the things that I
didn't expect coming into this job was just how much I was going to learn and participate in security. So, you really need to
have that discipline and your partners that
you work with, you need to earn the next AI use case and you prove yourself on the battlefield each and every day.
>> Love that. So, talk to me a
little bit more about how... I love that you brought
up that experimentation and the curiosity minds that
I've been talking about, the curiosity quotient a
lot on the show lately, because that's driving a
lot of this innovation. Talk to me about the design process. How long are you testing things internally and iterating on them before you're serving them out to your customers?
Luke Hagstrand
>> Well, we're moving really fast. So, if I rewind just a year and a half ago, we had
all these LLMs coming out. We didn't know which ones
we should be working with. We said, "Hey, we've
got the Boomi platform and we could take an API-first approach. Connect this thing to not
just one, but multiple and give safe and secure AI
to all of our teammates," and that's how we built
ChatB, that's how it was born. We wanted an interface for
all of our teammates to use where they weren't asking us, "Hey, can I put sensitive data into this tool? Is that going to be okay? " So, we all started learning together and we could measure progress.
Savannah Peterson
>> That's pretty awesome. So, what are some of the use cases for ChatB?
What do people do with it?
Luke Hagstrand
>> So, we really started off
with sales and marketing. People don't want to learn how
to become a prompt engineer, but as we all know, the more data and more context that you
put into these large language models, the better outputs
that you're going to get. So, we did the work with
the sales teams to kind of figure out, "What are your use cases? Do you want a sales coach? Do you need to craft a
pitch that uses all of the ICP messaging and understands
our product positioning and common voice and tone of how we pull
together all of our marketing? " So, putting that in the hands of our sellers has really
turbocharged things for our team.
Savannah Peterson
>> Yeah, I can imagine.
- Well, I was going to say on ChatB,
Paul Nashawaty
>> ChatB and Boomi Connect
for that matter, I think the interesting piece about
that is the individuals that you're working with,
they're working with bespoke tools, they're using their own tools. And now, this is kind of
harmonizing those tools and allowing for different
technology to kind of work together without
having to have silos and stovepipes. Is that what your vision is
and where it's kind of going?
Luke Hagstrand
>> Absolutely. I mean, we've
been in the age of API sprawl and now we're getting into
agent sprawl and AI tool sprawl. So, everybody wants to
try these new things, but they're like, "What's safe and how can I work it into my workflow? " So, for us, controlling
the user experience and having a common intranet
where everyone can come, they can discover agents, they can get recommendations from us on what they should be using
based on their job role and function, we can make it more seamless for their experience. So that's what we're really trying to do, have this super intelligent system that can make us all superhuman.
Savannah Peterson
>> I mean, we're here for that, right? I'm ready to be a superhero.
Let's get the capes out. >> Superhuman. Superhero.
That's amazing. Yeah.
Paul Nashawaty
>> Where do I sign up? >> Yeah, I know. I know. Well, coming back
Savannah Peterson
>> to your earlier point about security and about governance, I think
that's really imperative. Everyone's excited. We do
want everyone prototyping and doing things, but you're going to let agents loose on a lot
of highly-sensitive data. There's a lot of risk there. >> It's not easy. It's really hard work.
Luke Hagstrand
>> No, I was just going to
ask, so how do you do that?
Savannah Peterson
>> Yeah. Well, that's why I'm
so excited about Agentstudio
Luke Hagstrand
>> because we've been doing
practical AI the hard way, working through every API, making sure that all these things are
scoped, so it's least privilege. And then, you've got to expose these tools to different systems. And so, just cataloging all of that stuff, having the capabilities to
make all these things talk to each other, that's really difficult. So, with this new platform
that we have, we're able to put more tools in the
hands of our developers, they can move faster, and that increases our velocity, ability to deploy these things safely.
Paul Nashawaty
>> Yeah, safely. And that's important because when we look at the growth factor of these applications, the tech
stack is not getting easier. And the way we were traditionally
developing applications was that hard-coded approach, right? It's like very much the A to B, and you have to write the
glue to make it all stick. And that required a lot of
testing, a lot of time and such. What I see in our research
is we see organizations want to release code on an hourly basis. Actually, 24% of respondents in a recent
survey said they want to do it on an hourly basis,
yet only 8% were able to do so. And with the cadence of
driving that rapid release of code, you can't hard code everything, you just can't do it. So, this dynamic approach on the platform, I find it very intriguing.
Luke Hagstrand
>> Right. - Yeah. No, I think
it is really intriguing.
Savannah Peterson
>> I'm curious, what's the
attitude like internally as you roll out these
new tools for everybody? Is everyone excited?
Luke Hagstrand
>> I mean, we're trying
to be AI-first, right? And we have a strong mandate from the top, which is phenomenal. Everything that we do is
business-driven in the AI world, which has really contributed
to our success with ChatB and Boomi Connect because the business is driving the imperatives. Now, we're all going on
an AI-adoption journey. Whether we like it or not,
the era of AI is here. We're all experiencing this
change at a different pace. So, we do have different dynamics
across our workforce where some people are seeing lots of value, leaning in experimenting, and we have other areas
where we're wait and see. And we've also seen, over time, that there's different use cases and some use cases,
hallucinations is a feature. In sales and marketing,
you want that great email and you're willing to take some liberties and pulling together great content. In the finance organization,
the back office, you can't have hallucination in your entries to your general ledger.
Savannah Peterson
>> Right. Last place you
want that to happen. >> Last place, right. So,
Luke Hagstrand
>> we're conservative in the right places, and it's just about
bringing everybody along on this adoption journey.
Savannah Peterson
>> Which makes a lot of
sense. I was curious, we might be in a new era, but that doesn't mean you
change the disposition of certain roles and
people who are doing stuff and being a little skeptical
at first of something new, just because the nature of the beast. I'm thinking of the brainstorming scene where you're all thinking
about what to build next. How do you manage prioritization
of what you're developing for your squad internally? >> That's another area where
just having strong leadership
Luke Hagstrand
>> coalition makes things possible. So, we have an investment council. We look at how much overall
we want to invest in AI. And then, we work through what are the use cases and the areas. So every function has
AI on their objectives and key results for the year. The question is, which use cases are going to move the needle on those? And then how do we prioritize and how much can we execute on? And having Boomi with Agentstudio now, we just got leveled up
in terms of being able to do more agents faster. We don't have to worry about
handcrafting all the things around the agents, all that
reporting, the audit trails, the guardrails, starting
to get that stuff out of the box just helps us go really fast.
Paul Nashawaty
>> So, I think that there's something very interesting in what you just talked about. The audience watching is thinking about where they do their next
move, their next investment. With the rapid changes in
AI, you don't know which horse to attach a cart to, and there's all these
different things happening. And that was one of the things
I like about that analogy-
Savannah Peterson
>> No, you're great. You're smiling. I'm supporting you.
Paul Nashawaty
>> But one of the things I like
about Boomi is the ability to be dynamic and you can be
fluid and you're changing. So, if you do actually align
to a specific tech stack and that tech stack shifts,
you have the ability to be dynamic and fluid. I think one of the things
the audience would want to hear is when you think about
your strategic investments in AI, what's some advice you would give to the audience to say, if
they're looking at it from their perspective, from their organizations, what would you guide them to say?
Luke Hagstrand
>> Right now, having
flexibility is so important. We're in uncertain times. The horse race is going
to continue to evolve.
Savannah Peterson
>> Absolutely.
- Being able to try different
Luke Hagstrand
>> tools in the tech stack,
different components. As a builder, I want lots of
different Legos that I can try to pull into my toolkit here and use. So, just keeping that as
an imperative, we'll see where the market lands on all of this, but that flexibility... I may be in multiple clouds,
I may have things on-prem. We're seeing edge AI and edge
computing come into the fold.
Savannah Peterson
>> 50% of data at the edge.
- At the edge,
Luke Hagstrand
>> we saw a robot at Boomi World. So, we need to be able
to control those things and workloads are going to shift around. So maintaining that
flexibility is really key. And so, it's an API-first world now, and you need to really go with that.
Savannah Peterson
>> Yeah, absolutely. What
about you personally? What do you hope that AI
does for you, Weekend Luke?
Luke Hagstrand
>> Well, it already helps my wife and I plan our 20th anniversary trip, so- >> Cool. So, how? Tell me.
Luke Hagstrand
>> Well, we're going to Iceland,
Savannah Peterson
>> and my wife fired up ChatGPT. She's like, "Fine, I'll use ChatGPT," because I wasn't being a
helpful planner for her. And she asked it questions,
worked through an itinerary, came up with all the things
that she wanted to do, and just shortened that whole
trip-planning cycle. So-
Savannah Peterson
>> That's awesome.
Luke Hagstrand
>> Yeah, that's one and I'm
trying to bring her along. She's on the lagging side of AI adoption, but you have to have balance
in the family, right?
Savannah Peterson
>> Absolutely. Well,
and I mean, to be fair, we're still very in
the early days of a lot of things right now, just because
we're these zealous early- adopters who are a part of this ecosystem. Nerds are having a moment
right now, which is great. >> We sure are.
- But I think that's really great though.
Savannah Peterson
>> I mean, I love the travel
agent notion of that
Luke Hagstrand
>> and such a fun way to go back and forth and, "Find me a restaurant near the great place that
you're going to go hang out." >> That's right.
Luke Hagstrand
>> And then, if you have an agent,
"Go book it for me," right? >> Yeah. Yeah, we've been talking about
Savannah Peterson
>> how lovely it'll be when the
agents take care of everything. I was joking that next year... Well, maybe not even
joking, it's probably real. Boomi World next year, you guys will probably have
the agents do everything in terms of our booking and
everything that happens. >> Yeah, the Boomi World agents.
Savannah Peterson
>> Yeah, exactly. A little
agent will send us an email
Luke Hagstrand
>> with our list of interviews
and everything that's going on. >> "I want to meet with
these kind of customers
Luke Hagstrand
>> and these partners, and talk about these
products. Please match me."
Savannah Peterson
>> Yeah, I mean, it's a pretty great use case when you
really think about it. I think there's a lot of fun there. All right, one final
question for you, Luke. When we are hanging out
here at Boomi World 2026 in Chicago, I believe.
Luke Hagstrand
>> Mm-hmm.
- What do you hope to be able to say then
Savannah Peterson
>> that you can't yet say today?
Luke Hagstrand
>> Wow, that's a good one. Well, I think, first of all, I want zero security incidents, right? So, that's an OKR for me. I love where all this technology's going, but I stay up at night with
all of the risks and concerns because we have just all of
these emerging threat vectors. And my partnership with my CISO, my chief information security
officer, is phenomenal. And I want to double down on that because I'm constantly learning and investing so much in security. So, my hope is with broader
rollout of Agentstudio and more agents coming to fruition, we can have a A+ security scorecard and our customers are trusting us and we're building on that.
Savannah Peterson
>> I love that. Well, you're
A+ for us today, Luke. Thank you so much for taking the time. >> Thank you so much for having me.
Savannah Peterson
>> Appreciate it. And you
too, Paul. Always a blast.
Luke Hagstrand
>> Thank you. Thank you.
- I hope you're having as much fun
Savannah Peterson
>> as we're having here in Dallas,
Texas at Boomi World 2025.
Paul Nashawaty
>> My name's Savannah Peterson. You're watching theCUBE,
the leading source for enterprise tech news.
Savannah Peterson
Paul Nashawaty