Boomi World 2025 | Taylor McGrath & Itamar Ben Hamo, Boomi

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Taylor McGrath

Director, Systems Engineering - Data Integration

Boomi

Itamar Ben Hamo

GM, Data Management

Boomi

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Taylor McGrath & Itamar Ben Hamo, Boomi

Taylor McGrath

Director, Systems Engineering - Data Integration Boomi

Itamar Ben Hamo

GM, Data Management Boomi

Taylor McGrath, vice president of solutions engineering at Rivery Technologies Ltd., and Itamar Ben Hamo, general manager of data management at Boomi LP, join theCUBE’s Paul Nashawaty and Savannah Peterson at Boomi World 2025 to explore Boomi’s next chapter in data integration. The conversation highlights how Boomi’s acquisition of Rivery is accelerating innovation, blending legacy strength with AI-native agility.

Ben Hamo, formerly Rivery’s CEO, shares reflections on the acquisition and how Boomi’s platform has embraced cloud-first, AI-driven capabi... Read more

Taylor McGrath & Itamar Ben Hamo, Boomi

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Paul Nashawaty

>> .

Savannah Peterson

>> Good afternoon Boomi fans and welcome back to Dallas, Texas. We're here on day two, coming to the close of our coverage here at Boomi World 2025. My name is Savannah Peterson. Hanging out with Paul for all the live action.

Paul Nashawaty

>> Certainly are. That's going to be fun.

Savannah Peterson

>> Yeah, it is going to be fun, and fun like swag. We were just talking about swag right before we got started and we actually have some former swag champions over here. Itamar and Taylor, thank you so much for coming to hang out with us. This is going to be a really fun one. You're new members of the Boomi fam, post-acquisition. How's that been? Itamar, I'm going to start with you since it was your company.

Itamar Ben Hamo

>> Yes, I was the CEO at Rivery and we acquired by Boomi end of last year, December last year. And in the past five months, it's a really great experience for us and this is our first Boomi World. So much interactions and really enjoy the moment.

Savannah Peterson

>> Yeah, that sounds good. I can tell from your big smile and energy that you actually mean what you're saying right there. Taylor, how about you? What's it been like for you?

Taylor McGrath

>> Yeah, it's been great. I led pre-sales at Rivery and now leading the data integration group, pre-sales here at Boomi and I just got out of a session, it was awesome, the engagement, giving demos at the booth. So, yeah.

Paul Nashawaty

>> What a great story though. A better together story. It's super powerful. What is it now? Boomi Data Integration, right? That's the new name.

Itamar Ben Hamo

>> Yeah, we announced it today.

Paul Nashawaty

>> Yeah. Oh, that's fantastic. That's great.

Itamar Ben Hamo

>> I presented that one, announced that one today. Yeah.

Paul Nashawaty

>> That's great. I mean it really aligns nicely with the heritage of Boomi and where the foundational piece is, but also it takes it into that next wave where AI is going, where the connections are going, how the data works, because obviously applications without data mean nothing, right? So you have to have that integration in place in order for it to work. But I really like where you're positioning of bridging the old with the heritage data, with the new data. That makes a lot of sense. What are your thoughts with this acquisition and how it's moving forward and how it's going to accelerate what you've been doing?

Itamar Ben Hamo

>> Yes, absolutely. I think that this is one of the reasons that we decided to join Boomi and I think that the vision and the strategy to go towards AI. It's definitely something that we love and I think that if you think about that Rivery, the prior what is today, the Boomi Data Integration brings a lot of experience around the data and especially data analytics. When you think about Boomi, that basically the founders of the integration and automations into basically business processes and you think about that AI rely a lot on data plus business processes and automation. So I think that these two elements and two great assets together bring us as a Boomi platform to be in a very good position towards this mission.

Paul Nashawaty

>> Totally makes sense. Taylor, what are your thoughts? I mean is it exciting? Is this going to help drive the forward?

Taylor McGrath

>> Totally. I think with bringing Boomi Data Integration, I think modernizes that piece of the Boomi product. We're thinking about data pipelines in terms of larger workloads at scale, replicating from databases, efficiencies when we're loading data into data cloud, data lakes, data warehouses, all of this we can do now at scale with Boomi Data Integration and the post load transformations to model your data and prep it for the downstream analytics. We can do that now with Boomi's existing iPaas capabilities, all in one platform, I think just means more use cases in one platform.

Paul Nashawaty

>> That's great. That's great.

Savannah Peterson

>> Yeah, more solutions, more coverage. It's pretty lovely. How's the transition been for your community, for your existing customers and coming over into the Boomi world? What's that been like? Itamar, I'll go to you first.

Itamar Ben Hamo

>> Yes. I think that in general, most of our customers really loved the idea that we will part of something much bigger. And again, the synergy between the two assets that we're bringing to the table, I think it makes a lot of sense for the market and we got a lot of great feedback from the industry, from our customers and from Boomi customers. You asked me why I'm smiling a lot. I say I'm a person of growth, I'm a civil entrepreneur. I always want to grow and to increase revenue. And what I see here is the potential, potential of 23,000 customers. That's all of them basically relevant for the-

Paul Nashawaty

>> Instant relapse, right?...

Itamar Ben Hamo

>> Boomi Data Integration. Exactly.

Paul Nashawaty

>> Yeah, that's great.

Savannah Peterson

>> It is great. And you can tell, and sometimes with acquisitions that can get kind of messy, but it's nice to hear that this has been such a positive and it's a great fit. I mean it makes perfect sense. It's not like you need me to say that y'all already made that call. Taylor, talk to me a little bit about the use cases that you're able to unlock and particularly the for SAP.

Taylor McGrath

>> Yes, yes. So actually something that was, we found a synergy early on even before the acquisition was official, was that Boomi has strong capabilities around SAP. One of which called Boomi for SAP, that integrates with a bunch of different SAP services and then we can actually pair that with Rivery's data pipelines, that Boomi Data Integration's data pipelines to extract SAP data for the purpose of large scale extraction for downstream analytics, which before in Boomi was largely just for integrating SAP with other systems. So it really evolves the SAP landscape within the Boomi platform and opens up a whole new channel for our customers too.

Savannah Peterson

>> I bet that's exciting.

Taylor McGrath

>> Yeah.

Savannah Peterson

>> You have a pretty cool job.

Taylor McGrath

>> Yeah.

Savannah Peterson

>> I bet people really enjoy working with you. Data teams are really in an interesting spot right now. I mean obviously data powering our AI future, it's got to be good data, it's got to be clean data. How are you empowering them to accelerate and to continue to keep up with the velocity that we're currently operating at? Taylor, I'll start with you on this one and bring it back to-

Taylor McGrath

>> Yeah, I mean I think data teams, there's been this ongoing struggle or battle to prove ROI to work with productivity. I think AI is a huge part of that where it presents a lot of opportunity. But also could add a bunch of tasks to their list of like, hey, now we need to do the embed AI into everything. So I think having consolidated in one platform where you can kind of compound value, being able to produce use cases all in the same data sets, but maybe for different purposes. And then when you surround that or wrap that with AI, AI agents that you can build and govern in Boomi, it can essentially build a flywheel, I think of value.

Savannah Peterson

>> I think that's a really good point you've just made actually and all those use cases. Go for it. I can tell you want to chime in.

Itamar Ben Hamo

>> Yes. I think that the opportunity for us is also speaking about what we want to address is taking the great assets that we have and make it even much bigger. As the GM of data management, my mission is the next 12 months to make the Boomi data platform as part of the Boomi platform to be really market leader on this one. So we are coming with the data integration. We cover this box in a great way. We have the data hub that's helping us for the golden records management and definitely help us in cleansing the data set and make it much better quality in order to serve the AI agents that we are going to develop. But also to expand that one into the observability catalog of data and what we are actually launching end of next month, which is the Data Connector Agent. It will be the first in the market doing this one. So instead of waiting for us to develop the native connectors, the users itself and all Boomi's consumers will be able to build the connectors on the fly via AI agents that we created in the past 18 months.

Paul Nashawaty

>> So I want to kind of double-click a little bit onto that because I mean I think that the technology matters. So you talked about the data hub and I think the data hub really is going to be an interesting kind of approach adding in the MDM capabilities and then know if you get and take the really tactical pieces of all if you use an ETL and you're kind of moving data around and such. What does it mean for organizations with this new kind of tech stack that's kind of coming together and how does Boomi help accelerate what you were previously doing in your vision?

Itamar Ben Hamo

>> I think that today it's all about metadata and metadata management. I think that the fact that we have a product, a data integration, Boomi Data Integration, that it's all about the metadata engine. This is how we are generating the process, it's how we are executing those data flows. Combining this one and integrating with the data hub or the MDM capabilities that we already have in Boomi, definitely going to generate great value for the customers. Because today customers want to make sure that to address their data initiative that anyway, it's a bit complex to do it with one product that helps that synergy like one plus one equals three and this is the typical case here.

Paul Nashawaty

>> Yeah, Tay, what are your thoughts on that?

Taylor McGrath

>> Yeah, no, I totally agree with that. I think before Rivery was a standalone ELT product, you can build a data pipeline end to end and now know wider capabilities like being able to govern those data sets and manage them, master data.

Savannah Peterson

>> Which is critical, yeah.

Taylor McGrath

>> Define your golden record so that you can actually even have bi-directional syncs between-

Paul Nashawaty

>> And distributed....

Taylor McGrath

>> hub and your warehouse. I think it just extends the tangential use cases that you can cover in one place.

Paul Nashawaty

>> Yeah.

Savannah Peterson

>> Yeah. It does and it's really exciting. I'm curious for you both personally, so well, which of these use cases get you most excited? What are you most excited to see what customers are going to do? Taylor, I'll start with you since you just -

Taylor McGrath

>> I mean I think the data connector agent is going to be huge. I think it's, one, it's like AI-prompted where you can essentially know, talk to AI and then you get back, essentially a definition of a data pipeline. And what's nice about that is there's no black box. You get that YAML definition and you can tweak it and you get it and exactly what's happening. You just get that accelerated time to value I think, and then we can make it a marketplace and have partners help build them. So I think it's, I don't know, lot of potential-

Paul Nashawaty

>> Well, not to put words in your mouth, but it also makes it more dynamic. So versus historically that was hard-coded, right?

Taylor McGrath

>> Right.

Paul Nashawaty

>> And that was a very fixed way of doing things. So I like the flexibility that you're bringing to the table here.

Itamar Ben Hamo

>> Flexibility is, this is the big thing here. As Taylor mentioned, it's not like a black box. You're looking for a connector and we are building for you. We are building for you and the way that we are providing as a YAML configuration file to the users, then you can take it to another step ahead and modify it. I would add on top of that one, the large scale of CDC integration. I think this is something that we are hearing a lot of demands for companies that moving to the cloud and they're definitely looking for a modern way to replicate data from their legacy databases at scale. So I think that this one, the native engine, CDC engine that we built in the Boomi Data Integration definitely going to serve us and our customers at scale.

Savannah Peterson

>> Yeah, absolutely. All right, I've got two final questions for you here. On the weekends or in your other lives, not in your professional lives, what gets you most excited about our AI future? Itamar, I'm going to start with you.

Itamar Ben Hamo

>> AI features. So in general, in the weekends I like to play soccer and I don't think about, you know what, I have a connection to the AI. We have a camera in the field that all rely on AI, so we take the picture and the video of the entire game and summarize in the end of the game. So we are standing between friends and that was a penalty, that one, that was a good night's goal.

Savannah Peterson

>> I'm going to love this.

Itamar Ben Hamo

>> It's actually helping you to improve yourself. So definitely this is my piece of AI in my weekend.

Paul Nashawaty

>> I heard AI is helping him to determine who's buying the beers at the end of the game.

Savannah Peterson

>> Yeah, exactly.

Paul Nashawaty

>> That's what I heard.

Savannah Peterson

>> Yeah, yeah, yeah, that sounds like it. What about you Taylor?

Taylor McGrath

>> Oh, man, I don't know. I feel like my weekends I'm still thinking about work. So yeah, I mean think work-wise productivity is huge and we're already seeing it. I think personal life, I don't know, maybe I'll take your bureau reference, but more like know cross which restaurant should I pick? What's the perfect... Someone to read my mind in terms of...

Savannah Peterson

>> Make that decision for you on that front?

Taylor McGrath

>> Yes.

Savannah Peterson

>> Yes. Yeah, exactly. A little agent buddy who knows your taste, your preferences-

Taylor McGrath

>> Exactly....

Savannah Peterson

>> and also that you're a little hangry-

Taylor McGrath

>> I ....

Savannah Peterson

>> and you need it within 20 minutes today.

Taylor McGrath

>> This is my .

Savannah Peterson

>> Whatever.

Taylor McGrath

>> And make the reservation do all for me.

Paul Nashawaty

>> I like that.

Savannah Peterson

>> I know, I think planning the logistics of this world will hopefully get a lot easier. All right, my final concluding question for you both. When we're at Boomi World 2026, what do you hope to be able to say then that you can't yet say today?

Taylor McGrath

>> I can go. I want to have some big stat around new connectors that have been built with AI. I don't know if we've put a target on it, but I would love for that marketplace to have taken shape and for people to be seeing value and not feel inhibited when there's no native connector off the shelf because they can create it themselves.

Itamar Ben Hamo

>> Yeah. The same as Steve mentioned when they launched the AI agent solution for the first time, they couldn't imagine that one year later it will be more than 30,000. So definitely something that we want to see as well in the data integration piece. The same success and yeah, it's great.

Savannah Peterson

>> Awesome. Well, we look forward to sharing those big numbers and seeing that success with you next year. Itamar and Taylor, thank you. This has been a wonderful interview. I really appreciate it. And thank you, Paul, and thank all of you for tuning in to our two days of coverage here in Dallas, Texas at Boomi World 2025. My name is Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.