In this engaging conversation, theCUBE's Shelly Kramer speaks with Saskia van Gendt, chief sustainability officer of Blue Yonder, about the growing importance of sustainable supply chains. Sustainability is more than just a virtue signal — it's a key business differentiator, helping companies boost efficiency, reduce costs and improve customer satisfaction, according to van Gendt.

As global carbon emissions are largely driven by supply chains, companies that integrate sustainability into their operations gain a competitive advantage. Data-driven decision-making, such as optimizing inventory and transportation, leads to measurable outcomes such as reduced emissions and increased margins — demonstrating that sustainability directly impacts the bottom line, van Gendt emphasizes.

The awareness of sustainability's value is rising, with consumers willing to pay more for eco-friendly products, van Gendt underscores. With the right technologies and strategies, companies can eliminate waste, reduce pollution and proactively plan for a more sustainable future, ensuring business resilience and long-term growth.