Bridgestone uses data to modernize from the core | Jason Beyer & Josh von Schaumburg

This video will be available on-demand shortly after its broadcast on: https://www.thecube.net/events/aws/reinvent-2022

Bridgestone Americas is on a journey to be more data driven. Jason Beyer, VP - Data & Analytics, is leading this charge. Together in partnership with Accenture and AWS, Jason's team is building a powerful, centralized data & analytics capability and support organization. The central data platform (CDP) is built on AWS and is the center of Bridgestone's data driven journey to improve customer experience and optimize operations, ultimately generating an estimated $300-$450M of future annualized value. 

Bridgestone has leveraged AWS' capabilities and Accenture's unique talent/expertise to build a scalable platform that ensures trusted data is available for the organization to access and interact with quickly.