In this interview from AWS re:Invent 2025, Julia Chen, vice president of AWS partner core, Robert Occhialini, chief technology officer of the World Surf League, and Gabriel Romero, chief marketing officer of AllCloud, join theCUBE’s John Furrier to discuss the digital transformation of professional surfing. The conversation highlights how the WSL moved beyond simple scoring to capturing real-time biometric and performance data – such as speed, distance and heart rate – using Apple Watches and a robust AWS-powered pipeline. Occhialini details the evolution from a 2020 pilot to a 2026 roadmap that integrates this telemetry directly into live broadcasts and athlete training regimens, fundamentally changing how fans engage with the sport while providing surfers with granular performance insights.
The discussion delves into the technical architecture enabling this shift, with Romero explaining how AllCloud leveraged an AI-led strategy involving Amazon Kinesis for data ingestion, Amazon Redshift for centralized analytics and Amazon Bedrock to create instantaneous, queryable narratives for broadcasters. The group explores the complexity of synchronizing timestamped data across global time zones and the role of agentic AI in abstracting infrastructure complexity. Looking ahead, they touch on the potential for computer vision and advanced win-probability models to further enhance the viewer experience and safety protocols, showcasing a powerful use case of data transforming a traditionally analog sport.
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Julia Chen, AWS & Robert Occhialini, World Surf League & Gabriel Romero, AllCloud
In this interview from AWS re:Invent 2025, Julia Chen, vice president of AWS partner core, Robert Occhialini, chief technology officer of the World Surf League, and Gabriel Romero, chief marketing officer of AllCloud, join theCUBE’s John Furrier to discuss the digital transformation of professional surfing. The conversation highlights how the WSL moved beyond simple scoring to capturing real-time biometric and performance data – such as speed, distance and heart rate – using Apple Watches and a robust AWS-powered pipeline. Occhialini details the evolution from a 2020 pilot to a 2026 roadmap that integrates this telemetry directly into live broadcasts and athlete training regimens, fundamentally changing how fans engage with the sport while providing surfers with granular performance insights.
The discussion delves into the technical architecture enabling this shift, with Romero explaining how AllCloud leveraged an AI-led strategy involving Amazon Kinesis for data ingestion, Amazon Redshift for centralized analytics and Amazon Bedrock to create instantaneous, queryable narratives for broadcasters. The group explores the complexity of synchronizing timestamped data across global time zones and the role of agentic AI in abstracting infrastructure complexity. Looking ahead, they touch on the potential for computer vision and advanced win-probability models to further enhance the viewer experience and safety protocols, showcasing a powerful use case of data transforming a traditionally analog sport.
Julia Chen, AWS & Robert Occhialini, World Surf League & Gabriel Romero, AllCloud
Julia Chen
VP, AWS Partner CoreAWS
Robert Occhialini
CTOWorld Surf League
Gabriel Romero
CMOAllCloud
In this interview from AWS re:Invent 2025, Julia Chen, vice president of AWS partner core, Robert Occhialini, chief technology officer of the World Surf League, and Gabriel Romero, chief marketing officer of AllCloud, join theCUBE’s John Furrier to discuss the digital transformation of professional surfing. The conversation highlights how the WSL moved beyond simple scoring to capturing real-time biometric and performance data – such as speed, distance and heart rate – using Apple Watches and a robust AWS-powered pipeline. Occhialini details the evolution fro...Read more
