Exploring Digital Transformation in Sports: A Look at the Seattle Seahawks and AWS Collaboration
Kenton Olson, Vice President of Digital and Emerging Media at the Seattle Seahawks, sheds light on the innovative collaboration with Amazon Web Services, presented during the AWS Mid-Year Summit. This discussion revolves around the convergence of digital and physical experiences in the sports industry, focusing on the Seattle Seahawks' efforts to enhance fan engagement and operational efficiency through cloud solutions and artificial intelligence (AI).
In this insightful conversation, Olson shares extensive experience with the Seahawks, guiding their digital and emerging media strategies for nearly two decades. Hosted by theCUBE Research and its knowledgeable analysts, Olson delves into the dynamic role of digital media in sports, covering various aspects from content distribution to fan interaction. Olson highlights the powerful relationship with Amazon Web Services, which supports the team’s innovative pursuits in enhancing fan experiences through cutting-edge AI tools and cloud technology.
Significant takeaways from the dialogue include Olson's observations on the heightened role of AI in modernizing sports media landscapes. Utilizing Amazon Web Services solutions has not only enabled efficient content handling and faster distribution but has also fostered a more personalized and interactive fan experience. Additionally, the use of generative AI and predictive analytics presents a transformative opportunity for engaging with Seahawks enthusiasts worldwide, illustrating the intersection of technology and sports.
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Kenton Olson, Seattle Seahawks
Exploring Digital Transformation in Sports: A Look at the Seattle Seahawks and AWS Collaboration
Kenton Olson, Vice President of Digital and Emerging Media at the Seattle Seahawks, sheds light on the innovative collaboration with Amazon Web Services, presented during the AWS Mid-Year Summit. This discussion revolves around the convergence of digital and physical experiences in the sports industry, focusing on the Seattle Seahawks' efforts to enhance fan engagement and operational efficiency through cloud solutions and artificial intelligence (AI).
In this insightful conversation, Olson shares extensive experience with the Seahawks, guiding their digital and emerging media strategies for nearly two decades. Hosted by theCUBE Research and its knowledgeable analysts, Olson delves into the dynamic role of digital media in sports, covering various aspects from content distribution to fan interaction. Olson highlights the powerful relationship with Amazon Web Services, which supports the team’s innovative pursuits in enhancing fan experiences through cutting-edge AI tools and cloud technology.
Significant takeaways from the dialogue include Olson's observations on the heightened role of AI in modernizing sports media landscapes. Utilizing Amazon Web Services solutions has not only enabled efficient content handling and faster distribution but has also fostered a more personalized and interactive fan experience. Additionally, the use of generative AI and predictive analytics presents a transformative opportunity for engaging with Seahawks enthusiasts worldwide, illustrating the intersection of technology and sports.
In this interview from the AWS Mid‑Year Leadership Summit, Kenton Olson, vice president of Digital and Emerging Media at the Seattle Seahawks, joins theCUBE’s John Furrier to reveal how a pro football franchise is turning AWS technology and generative AI into a competitive edge. Olson outlines his dual mandate to run digital content and digital products, explaining why a cloud‑first partnership with AWS is essential for serving fans across the website, mobile app and more than 80 social channels in near real time.
