As artificial intelligence continues to penetrate various sectors, AI-powered marketing is gaining momentum. Enterprises are increasingly using AI to tailor offers and messages to individual consumer behaviors, purchase history and preferences.To drive bespoke digital shopping experiences through hyper-personalization and individualization of marketing content, AI-driven marketing is emerging as a perfect remedy, according to Christian Stano (pictured), engineering manager of MLOps at Attentive, a product of Attentive Mobile Inc.Attentive’s Christian Stano talks to theCUBE about how AI-powered marketing presents a competitive advantage