In this interview from AMD Advancing AI 2026 in San Francisco, Kirk Saban, corporate vice president of product marketing and management at AMD, joins theCUBE's Dave Vellante and John Furrier to discuss the company's push into physical AI and robotics. Saban unveils four new announcements from AMD's embedded business, headlined by the Kria AI Robotics Developer Kit. He details how the kit pairs the new Ryzen AI Embedded X100 system-on-module, which combines CPU, GPU and NPU compute with a unified memory architecture, with a Spartan UltraScale+ FPGA carrier card for sensor aggregation. Saban also highlights AMD's open-source robotics software stack and a newly launched robotics partner network, framing the announcements as a full-stack answer to the next wave of agentic AI embodied in humanoid robots.
The conversation explores why AMD's Xilinx heritage gives it a distinct advantage in physical AI, combining decades of FPGA determinism, functional safety and industry-standard COM-HPC form factors with AMD's CPU and GPU leadership. Saban explains how ROCm's shared codebase lets developers train on data center Instinct GPUs and deploy locally on embedded silicon, while agentic AI tools are accelerating CUDA-to-ROCm porting and closing what he calls NVIDIA's software moat. He also touches on the sales and technology synergies unlocked by the Xilinx acquisition, from longstanding robotics relationships to a broadening embedded portfolio. From deterministic latency requirements to human-safe cobot design, Saban outlines AMD's roadmap to become a serious, long-term player across the physical AI market.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
AMD Advancing AI 2026. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Register for Advancing AI 2026
Please fill out the information below. You will receive an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Advancing AI 2026.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
AMD Advancing AI 2026. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Sign in to gain access to AMD Advancing AI 2026
Please sign in with LinkedIn to continue to AMD Advancing AI 2026. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Kirk Saban, AMD
In this interview from AMD Advancing AI 2026 in San Francisco, Kirk Saban, corporate vice president of product marketing and management at AMD, joins theCUBE's Dave Vellante and John Furrier to discuss the company's push into physical AI and robotics. Saban unveils four new announcements from AMD's embedded business, headlined by the Kria AI Robotics Developer Kit. He details how the kit pairs the new Ryzen AI Embedded X100 system-on-module, which combines CPU, GPU and NPU compute with a unified memory architecture, with a Spartan UltraScale+ FPGA carrier card for sensor aggregation. Saban also highlights AMD's open-source robotics software stack and a newly launched robotics partner network, framing the announcements as a full-stack answer to the next wave of agentic AI embodied in humanoid robots.
The conversation explores why AMD's Xilinx heritage gives it a distinct advantage in physical AI, combining decades of FPGA determinism, functional safety and industry-standard COM-HPC form factors with AMD's CPU and GPU leadership. Saban explains how ROCm's shared codebase lets developers train on data center Instinct GPUs and deploy locally on embedded silicon, while agentic AI tools are accelerating CUDA-to-ROCm porting and closing what he calls NVIDIA's software moat. He also touches on the sales and technology synergies unlocked by the Xilinx acquisition, from longstanding robotics relationships to a broadening embedded portfolio. From deterministic latency requirements to human-safe cobot design, Saban outlines AMD's roadmap to become a serious, long-term player across the physical AI market.
