SC24 | Show Floor Update with Kristen Nicole Martin

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Kristen Martin

Chief of Staff

SiliconANGLE & theCUBE

John Furrier

Co-Founder & Co-CEO

SiliconANGLE Media, Inc.

play_circle_outline Trivia question and two truths and a lie game with Kristen Nicole Martin

play_circle_outline TheCUBE digital team's role in content creation and distribution

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Show Floor Update with Kristen Nicole Martin

Kristen Martin

Chief of Staff SiliconANGLE & theCUBE

John Furrier

Co-Founder & Co-CEO SiliconANGLE Media, Inc.

HOST

Kristen from theCUBE discusses the team's coverage of events and content production in real-time. She emphasizes the importance of clustered systems and AI infrastructure at the show. Kristen reveals the top buzzwords and explains how theCUBE's AI tool helps analyze data efficiently. She also mentions the impact of super studios on content flow and relevance. Kristen highlights the benefits of theCUBE's high frequency insights for audiences and brands. Finally, she mentions upcoming events and the team's mission to cover them digitally.

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Show Floor Update with Kristen Nicole Martin

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>> Welcome back everybody to theCUBE's live coverage here. Day two of three days of wall-to-wall coverage. We are here on the ground. I'm John Furrier, host of theCUBE. We've got the whole team here, Dave Vellante co-hosting, Savannah Peterson, Kristen Nicole Martin, and we have Kristen here on theCUBE who's going to reveal the answer to the trivia question, or I should say two truths and a lie where she asked some questions, but also she runs our CUBE digital team and also as you see all the articles on SiliconANGLE, she's the editor of all the stories that come out of theCUBE. Kristen, great to see you on theCUBE back again.

Kristen Martin

>> It's great to be here. It's been a long time since I've been on set at a show doing live stuff.

>> What's great is that you've been involved in all the machinery of theCUBE, the video AI cloud. We get the live streams in. You look at the assets, trying to get the nuggets, helping with the AI tool, but also here at the show, you've been on the show floor, we've gone around the booths, you've been surveying the landscape. You've got the little trivia question, two truths and a lie you got the results for, a lot of fun here. So first question is, as we look at the show, what are you seeing on the show floor? What's jumping out at you?

Kristen Martin

>> Well, there are so many big players with lots of good demos. We went to the Dell booth, we spent a lot of time there. They've got the AI factory going on. They have their chips on full display, and you got to walk me through a lot of what they're doing with the machinery over there between liquid cooling and trying to grow their advancements in the stack.

>> Yeah. And it's seeing Dell. By the way, Dell, I want to thank Dell for being a great sponsor for us and theCUBE here as well as the industry ecosystem support brings theCUBE there. Kristen, let's get into some of the stories you see tracking on theCUBE editorial flow coming out of the event. You get the team working, your team's working, you run the whole team that manages the inbound flow of content in real time. Obviously with streaming in real time goes to the cloud. What are some of the things popping?

Kristen Martin

>> There's been several segments yesterday and today on liquid cooling. That seems to be a really big thing here. Overall sustainability, energy efficiency, but also there's been a lot of talk on cluster systems and that's something that you've been asking a lot of questions about.

>> Yeah. So you want to get to the survey results of your... explain what you were polling, the unscientific poll you're putting together.

Kristen Martin

>> It's very scientific. Well, so first of all, we wanted to really tap into theCUBE AI and see what our AI tool was going to say about SuperCompute 24 and what the top buzzwords were. So we did some trivia with some folks on the ground and got some ideas on what true truth and a lie would be. We asked our CUBE AI what the top buzzwords are here at the show, and do you remember it was some of the options...

>> Clustered systems.

Kristen Martin

>> Clustered systems was on the list. AI infrastructure, gen AI, and sustainable infrastructure. And you said clustered systems would not be on... you thought that one was the lie. Yeah? Well, it was actually a trick question. Those are all really top buzzwords here at the show. So there's so many things being talked about, but particularly clustered systems.

>> So which ones was the lie?

Kristen Martin

>> That was a trick question.

>> Oh, it was a trick question. So they're all truths.

Kristen Martin

>> They're all truths.

>> Of course, it's theCUBE AI.

Kristen Martin

>> It's theCUBE AI.

>> No hallucinations.

Kristen Martin

>> AI infrastructure topped the list, and second behind that was clustered systems.

>> Yeah, I mean, you got to trust theCUBE AI. TheCUBE AI is really good on ingesting the conversations and getting the data out. I want you to share for the folks while we got you here, because it's a little promo for theCUBE digital team. Take us inside the ropes of how the system's working because we have a whole operational team dedicated to serving the audience the best content possible, printing great editorial flow to Rob Hove and his team, the research team as well is getting real-time insights out to the customers and clients. And of course, there's so much content. I mean, remember when we started SiliconANGLE in 2009 and then when we teamed up with Dave Vellante to form theCUBE, we were doing everything manually. So we've got some manual process, so take us through what's going on, share with the folks inside the curtain.

Kristen Martin

>> Yeah, let's take a trip into theCUBE, a journey into theCUBE event coverage right? Written coverage. There is a whole team, a great team of writers that take all of the video assets that happen here, live at the shows, and thanks to the video software that theCUBE has that provides really good transcripts and context for what's happening live. We're able to really extract the signal from the noise and get the summaries out of what the top stories are, what the top threads are, and that goes out on our siliconangle.com website.

>> And talk about the innovation around how fast the team works, and now the addition of our super studios, we call them, we've got Palo Alto, we got Boston, our two main studios, and now we just added the NYSE, second-largest independent media operator on the show floor behind CNBC. Talk about the impact of what the studios have done for our content flow, relevance, and our ability to do more content combined with the events.

Kristen Martin

>> Right. Right. Because the events are real time. Our teams are real time where our writers are watching the live stream right now and they are covering it right now. They're making clips to put that on social media and we're getting all of our people engaged with it. So whoever that we're talking with on theCUBE, we're getting to engage with them on social and they get to be a part of the story here on the set and also digitally online. And with the super studio events, that's just more opportunity to get more insights, more context and more stories.

>> And taking that event coverage and extending it out into the studios allows us to continue the conversation on a first party basis like we never left the show. It's almost like we're creating a digital twin of the event. In fact, we call that internally our digital twin where we go out and do and continue the show because we only have three days here.

Kristen Martin

>> Yeah, but there's so many stories to tell, and so when we're able to really have the team go through all of that content and then you take it back to the studio and you have more because we're here, you get your ears to the street and you get to hear what is important, and then you get to have those conversations ongoing in the studios.

>> I want to get your perspective on what customers and on the audience side, people consume our content on SiliconANGLE, theCUBE and theCUBE Research, as well as leverage some of the clips as well as the brands. I hear a lot people saying there's high frequency insights and compare theCUBE to high frequency trading, how that changed the game in finance. High frequency insights is also changing the impact of our clients and also audiences as they make decisions. What benefits do you hear when you see the results of theCUBE digital team to audiences? What do you hear that they like about system and what are the brands saying?

Kristen Martin

>> You get answers faster, you get context faster, and you get the stories faster, and so when there's something that's trending in a particular show, you can see it. It gets replicated on what's happening on digital and people get really excited about the stories that we're telling.

>> You know what's great is as technology gets better, certainly gen AI, we're taking advantage of it, but also cameras are getting better. You and I shot on iPhone high quality with some really nice new microphones. We can actually go out and do not just booth review, but we can actually go out and get the content. So no story's too small for theCUBE, no location's too far. We'll do whatever it takes. Talk about that impact because it's not just a booth crawl. We actually can get content and get that into the system. What's your take on that?

Kristen Martin

>> Let's take CUBE to the Mars right? Let's go everywhere. Galactic, getting-

>> Let Elon build Mars out first. Once Elon gets Mars done, then we go on the Mars.

Kristen Martin

>> Yeah. But going to the Dell booth in particular was a great opportunity for me because you provide so much context with the content that you provide on theCUBE. It's great for me to be able to go there with you, get an explanation of the hardware that's happening and how it all fits together, how it all pieces together.

>> It's great that you've been on the journey since the beginning. If you look back to 2009, 2010 when we started the journey 15 years ago and look at now, it's interesting to see the vision originally kind of played out, open source content, fast and free, research, analysis, and then the video piece just continues to be super important. I mean, it's like... sometimes I'm like, "Whoa, holy moly."

Kristen Martin

>> Holy moly. And it's all centered on the analysis. It starts with the knowledge base, it starts with the authority, and it gets to grow from there.

>> Yeah, I think content has got to be about original content and authority. Kristen, final word, what's next for the digital team at theCUBE? Share some of the plans that we have and you have over the next year with audiences consuming the best content and brands getting good service.

Kristen Martin

>> We want to do so much more. We want to be able to share more of those stories even faster than we're already doing, and we want to be able to really drive the context of what that's all about and get more signal from the noise from our analysts and our analyst team is growing, and so we just have a growing knowledge base and we want to share that with the world.

>> The analyst team is growing. This is a great point, and by the way, they're so smart and they bring that brains and they bring the customer's brains together. I mean, we're merging in the data from our side with the customer side, the audience side, and just making it free. It's awesome. Thanks.

Kristen Martin

>> Thank you.

>> Thanks for coming on. Okay. It's Kristen Nicole Martin breaking down what's on the show floor and kind of what's hot, what's going on inside theCUBE digital and our mission to get the content out as fast as possible. Again, we're here at Supercomputing. This show is going to continue digitally and we're going to continue to cover the impact of Supercomputing. Of course, NVIDIA GTC's coming up. You got re:Invent coming up. All the top events coming up. Big data will be part of it, generative AI will be a big part of it. Of course, hyperscale, high-performance computing is a big part of it. I'm John Furrier with theCUBE with Dave Vellante, Savannah Peterson, Kristen Nicole Martin, and the whole team here. Thanks for watching.